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This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of International Conference Proceedings
Sri Harjanti
UPN Veteran Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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THE EFFECT OF PERCEPTIONS OF EASE OF USE AND PERCEPTIONS OF USEFULNESS ON INTEREST IN MEDIATION BY ATTITUDES OF USERS OF BRI INTERNET BANKING SERVICES IN THE SPECIAL AREA OF YOGYAKARTA M. Alifio Fahmi Rosyidin; Dyah Sugandhini; Sri Harjanti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8041

Abstract

This study aims to determine the effect of perceived ease of use and perceived usefulness on interest mediated by the attitudes of BRI internet banking service users in DI Yogyakarta. researchers used a quantitative approach to the survey method. The population in the study were all BRI internet banking service users in the Special Region of Yogyakarta. The number of samples used was 180 respondents, determined through purposive sampling technique. The data analysis tool uses Partial Least Square (PLS) based Structural Equation Modeling (SEM). The results showed that perceived ease of use and perceived usefulness directly had a positive and significant effect on the attitudes of BRI internet banking users in DI Yogyakarta. Perceived ease of use and perceived usefulness directly have a positive but not significant effect on interest in BRI internet banking users in the Special Region of Yogyakarta. Attitudes directly have a positive and significant effect on interest in BRI internet banking users in the Special Region of Yogyakarta. Perceived ease of use and perceived usefulness indirectly have a positive and significant effect on interest mediated by attitudes towards BRI internet banking users in the Special Region of Yogyakarta Keyword: Perceived ease of use, Perceived Usefulness, Attitudes, Interest, Internet Bank
Visual Storytelling and Micro-Influencer Collaboration: Driving Purchase Intent in Fashion E-commerce Heru Tri Sutiono; Tugiyo Tugiyo; Sri Harjanti; Fitriana Ayu Eka Safina; Fajar Haryo Nimpuno
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3739

Abstract

This study aims to investigate the influence of visual storytelling and micro-influencers on fashion purchase intention among Generation Z in Indonesia. The research employed a quantitative approach, utilizing a self-administered online questionnaire. The findings of the study reveal that both visual storytelling and consumer engagement significantly impact purchase intention. Visual storytelling, particularly when engaging and relevant, positively influences consumer perception and, subsequently, purchase intent. However, consumer engagement emerges as a stronger predictor, emphasizing the importance of fostering interaction and community around the brand. While micro-influencers were expected to play a significant role, the results indicate a limited impact on purchase intention. This suggests that while micro-influencers can contribute to brand awareness and credibility, their influence may be less pronounced compared to other factors such as visual storytelling and consumer engagement. The study concludes by highlighting the importance of creating visually appealing and engaging content that fosters active consumer participation.
Co-Authors Dyah Sugandhini Fajar Haryo Nimpuno Fitriana Ayu Eka Safina Heru Tri Sutiono M. Alifio Fahmi Rosyidin Tugiyo Tugiyo