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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Supot Rattanapun
Rajamangala University of Technology Krungthep, Thailand
Economics, Econometrics & Finance

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TOURISM PROMOTIONAL ACTIVITIES OF WUZHISHAN IN HAINAN PROVINCE, CHINA Zhang Lu Yu; Supot Rattanapun
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6827

Abstract

After 30 years of reform and development, Wuzhishan has become a major tourist city in Hainan. This article focused on tourism promotion modes advocated by the government of tourism administration has become a basic mode in developing Wuzhishan's tourism market sales. This research used theoretical and practical analysis of the government's tourism promotion modes. The current situation and features of tourism promotion by the Wuzhishan government were explored. To improve Wuzhishan's image and competitiveness, the government uses advertising, TV, newspapers, magazines, outdoor media, leaflets, etc. The government's tourism promotion timetable. Furthermore, Wuzhishan city tourism promotion happens in annual, seasonal, and monthly time & order distribution. The government's tourism strategy and measures. Moreover, Wuzhishan is Hainan's core ecological zone, which is an advantage. Protecting the local environment is essential for high-quality and leap-frog development. Therefore, it should be the country's top priority and not be delegated. In addition, the protection of scenic spots' original looks, the establishment of a long-term Gross Domestic Product (GDP) management mechanism, accelerated formulation and implementation of a tourism promotion plan, strengthening tourism promotion coordination, expanding government tourism promotion channels, and improved government tourism promotion.
THE STUDY OF MARKETING TURN OF REAL ESTATE INTERNET PLATFORM AND VALUE CHAIN RESHAPING Zhiyong Liu; Supot Rattanapun
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6681

Abstract

The real estate platform playing an important role in sales cannot be used with essential links such as display, negotiation, transaction, and signing. As a result, the real estate sales process has lost its venue, resulting in real estate sales entering a frozen state. However, there are few in-depth studies to distinguish and verify the connection between the value chain between public health events-market-real estate-consumers and see the role of real estate in the chain and its response options. This study attempts to investigate the marketing of real estate Internet platforms. The research object of this article is limited to the Internet platform of real estate rather than public real estate companies. It mainly focuses on the marketing method of the platform and the value chain turns it reflects. It relies heavily on years of work experience and actual industry data, which are operability and feasibility. The results show the marketing method of the platform and the value chain and how they reflect each other. The result aims to deconstruct the value chain between public health events-market-real estate-consumers and to see the role of real estate in the chain and its response options.
Co-Authors Zhang Lu Yu Zhiyong Liu