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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen, Akuntansi, Ekonomi International Journal of Economics, Business and Innovation Research
Erni Widiastuti
Universitas Surakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Customer Experience, Customer Satisfaction and Brand Image on Customer Loyalty in Shopping Centers in The City of Solo Erni Widiastuti; Sukesi Sukesi; Asih Handayani
International Journal of Economics, Business and Innovation Research Vol. 2 No. 04 (2023): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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Abstract

This study aims to determine the effect of customer experience, customer satisfaction and brand image on customer loyalty in shopping centers in the city of Solo. Where the shopping center is a company that carries the concept of one stop shopping, namely Solo Grand Mall, Solo Square and Solo Paragon. The population of this study were visitors to Solo Grand Mall, Solo Square and Solo Paragon where the number could not be counted exactly so using the Cochran calculation basis, it could be seen that the number of respondents was 385 respondents with ages greater than or equal to 18 years, and had shopped in one month final. The sample was selected by non-probability sampling method. The results of the study show that customer experience, customer satisfaction and brand image have a significant effect on customer loyalty at shopping centers in the city of Solo.
Pengaruh Media Sosial Dan Harga Terhadap Keputusan Pembelian Produk Sepatu Di Shopee Dengan Kepercayaan Sebagai Moderasi (Studi di Wilayah Karanganyar) Dafa Tri Putra Prabowo; Erni Widiastuti
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 5 No. 1 (2026): Jurnal Manajemen, Akuntansi, Ekonomi (Mei)
Publisher : CV. Era Digital Nusantara

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Penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan harga terhadap keputusan pembelian produk sepatu di Shopee dengan kepercayaan sebagai variabel moderasi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden pengguna Shopee di wilayah Karanganyar. Teknik analisis yang digunakan adalah regresi linier berganda dan Moderated Regression Analysis (MRA). Hasil penelitian menunjukkan bahwa media sosial dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Kepercayaan terbukti memperkuat pengaruh media sosial dan harga terhadap keputusan pembelian. Temuan ini menegaskan pentingnya integrasi strategi pemasaran digital dan pembangunan kepercayaan konsumen dalam meningkatkan konversi pembelian di marketplace.
Sustainable Marketing in the Digital Age: A Systematic Review of the Latest Strategies and Tactics Erni Widiastuti; Sukesi Sukesi; Sarsiti Sarsiti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12158

Abstract

This literature review describes the latest developments in the field of Sustainable Marketing in the Digital Age, focusing on a systematic review of the latest strategies and tactics used by companies in meeting the demands of consumers who are increasingly aware of environmental and social issues. In an ever-evolving digital age, sustainable marketing has become essential in achieving sustainable business goals, while still considering the positive impact on society and the environment. This study analyzes the use of digital technology in sustainable marketing, with an emphasis on the use of social media and digital platforms to educate and interact with consumers about sustainability issues. The integration of sustainable values in marketing strategy is also in the spotlight, illustrating how companies apply sustainable principles throughout the life cycle of products and business processes. In addition, this study discusses the importance of big data analysis in sustainable marketing decision making, as well as the role of consumer engagement through interactive content and participation in sustainable initiatives. The results of this literature review provide important insights for marketing practitioners, business managers, and researchers in understanding the latest trends and leveraging them to create effective sustainable marketing practices in the ever-evolving digital age. Keywords: Sustainable Marketing, Digital Age, Big Data Analysis
Co-Authors Asih Handayani Dafa Tri Putra Prabowo Sarsiti Sarsiti Sukesi .