Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
J.E Sutanto
Universitas Ciputra Surabaya
Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
THE ROLE OF EMPLOYEE ENGAGEMENT VARIABLE: IT'S IMPACT OF THE WORK ENVIRONMENT TOWARDS EMPLOYEE PERFORMANCE (A Case Study at Culinary Tourism Sector in the City of Surabaya) J.E Sutanto; Hari Minantyo; Moses Soediro
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6864

Abstract

Study this aims for the impact of working environment on employee performance through employee engagement and scope of study on culinary tourism sector in the city of Surabaya. Design/ methodology/approach - This research method uses quantitative methods, and the population is all businessmen at the culinary sector in the city of Surabaya. The data collection method in this study used the research instrument method which was distributed to 55 respondents. Meanwhile, for data processing using the SmartPLS program. Findings – The results of this study found that there are a significant and positive impact on environment work to performance employee through employee engagement. Practical/implementation - This study confirms that businesses in the culinary sector during this pandemic are still quite promising, both online purchases and visits to culinary locations. Original/value - The results of this study contribute to increasing the amount of literature in the culinary sector, both on a city scale, district, or regional and even national scale in Indonesia.
Pengaruh Social Media Marketing, Gamification, dan E-WoM Terhadap Customer Engagement Pada KFC di Kota Surabaya Chelsea Jeffriani Gunawan; Valencia Vanessa Timisela; J.E Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19552

Abstract

This study aims to examine the influence of social media marketing, gamification, and E-WoM on customer engagement. The population in this study is KFC customers in Surabaya. The sampling technique used is purposive sampling, with a total sample of 194 respondents. Data were analysed using the SPSS version 26 program. The results indicate that all the studied factors significantly influence customer engagement. In addition, this study supports the achievement of SDG 9 (Industry, Innovation, and Infrastructure) by demonstrating how the adoption of digital marketing strategies and technology based innovations, such as social media marketing, gamification, and E-WoM, can enhance industrial competitiveness and strengthen sustainable business performance within the food and beverage sector, especially fast food.
THE EFFECT OF BRAND AWARENESS, LOCATION, AND SOCIAL MEDIA PROMOTIONS ON PURCHASING DECISIONS AT KEMARII! TRADITIONAL MODERN RESTAURANT Samuel Lie; Dicky Junartha Wirawan; J.E Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19555

Abstract

This study aims to analyze the effect of brand awareness, location, and social media promotion on purchasing decisions at Kemarii! Traditional Modern Restaurant. This study uses a quantitative approach with primary data obtained through the distribution of digital questionnaires using Google Forms. The population in this study is all consumers of Kemarii! Traditional Modern Restaurant, the number of which is unknown, so it is categorized as an infinite population. The sampling technique used non-probability sampling with the purposive sampling method. The sample size was determined using the 10-times rule, so that with 18 questions, 180 respondents were obtained as the research sample. Based on the results of the study, it was found that brand awareness, location, and social media promotion had a positive and significant effect on purchasing decisions. Therefore, restaurant managers are advised to strengthen marketing strategies that focus on increasing brand awareness and optimizing promotion through social media to attract consumer interest.
Co-Authors Chelsea Jeffriani Gunawan Dicky Junartha Wirawan Hari Minantyo Moses Soediro Samuel Lie Valencia Vanessa Timisela