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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Ahmad Yani
STIE Arrives Pangkalpinang
Economics, Econometrics & Finance

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Influence Of Brand Image, Lifestyle, And Product Quality On Iphone Smartphone Purchase Decision Rizal Rizal; Ahmad Yani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6457

Abstract

This study aims to determine the brand image, lifestyle, and product quality on the Iphone smartphone purchase decision. The population used in this study were STIE PERTIBA Pangkalpinang students. The method used in this study is a partial test with a Likert scale. The sample in this study were iPhone smartphone consumers with a total of 100 respondents. Statistical tests were carried out using multiple linear regression analysis with SPSS 25 computer program. Validation test using Pearson Product Moment. Meanwhile, the reliability test uses the Cronbach'c alpha value, the classical assumption test. After all the results of the indicator items used in this study are valid and reliable, then the hypothesis is tested. Of the three hypotheses proposed, all of them are supported and for each hypothesis there is one researcher who says the results are not significant. The conclusion of this study is the importance of maintaining a brand image for a better lifestyle and maintaining good product quality, in order to get good consumer reviews, besides that it is also important to pay attention to lifestyle in order to remain confident and make purchasing decisions.
THE EFFECT OF PROCEDURAL JUSTICE, QUALITY OF WORK LIFE, AND INTRINSIC WORK MOTIVATION ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND THEIR IMPACT ON HONORER TEACHER PERFORMANCE IN PANGKALPINANG Afrizal Afrizal; Arjuna Arjuna; Suhardi Suhardi; Ahmad Yani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.7017

Abstract

This study aims to examine the effect of procedural justice, quality of work life, and intrinsic work motivation on organizational citizenship behavior and their impact on the performance of honorary teachers in Pangkalpinang. Research respondents are honorary teachers in the city of Pangkalpinang Bangka Belitung as many as 127 people. The sampling technique is stratified random sampling. Model development using structural modeling. Data processing using structural equation model (SEM). The results of the study concluded that there was a relationship between procedural justice, quality of work life and intrinsic work motivation with the performance of honorary teachers; further studies also conclude that there is a relationship between procedural justice and quality of work life, and intrinsic work motivation with organizational citizenship behavior; The study also confirms that there is a relationship between organizational citizenship behavior and teacher performance; Organizational citizenship behavior mediates the relationship between work motivation and teacher performance, the results of the analysis conclude that Organizational citizenship behavior can mediate the relationship between work motivation and teacher performance; Organizational citizenship behavior mediates the relationship between procedural justice and teacher performance, the results of the analysis conclude that Organizational citizenship behavior can mediate the relationship between procedural justice and teacher performance;.
Co-Authors Afrizal Afrizal Arjuna Arjuna Rizal Rizal Suhardi Suhardi