Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Afrizal Afrizal
STIE Arrives Pangkalpinang
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect Of Promotion, Price, And Brand Image On Purchase Decisions On E-Commerce Shopee In Pangkalpinang City Afrizal Afrizal; Fithriawan Nugroho
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6454

Abstract

This study is a quantitative study that aims to determine the effect of promotion, price, and brand image on purchasing decisions at Shopee e-commerce in Pangkalpinang City. The population in this study are Shopee users who make purchases in Pangkalpinang City with a sample of 75 respondents using the non-probability sampling method with purposive sampling technique. Hypothesis testing in this study uses Partial Least Square (PLS) analysis tool and a significance level of 5%. The results of this study were obtained (promotion has a significant effect on purchasing decisions, price has no significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions.
THE EFFECT OF PROCEDURAL JUSTICE, QUALITY OF WORK LIFE, AND INTRINSIC WORK MOTIVATION ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND THEIR IMPACT ON HONORER TEACHER PERFORMANCE IN PANGKALPINANG Afrizal Afrizal; Arjuna Arjuna; Suhardi Suhardi; Ahmad Yani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.7017

Abstract

This study aims to examine the effect of procedural justice, quality of work life, and intrinsic work motivation on organizational citizenship behavior and their impact on the performance of honorary teachers in Pangkalpinang. Research respondents are honorary teachers in the city of Pangkalpinang Bangka Belitung as many as 127 people. The sampling technique is stratified random sampling. Model development using structural modeling. Data processing using structural equation model (SEM). The results of the study concluded that there was a relationship between procedural justice, quality of work life and intrinsic work motivation with the performance of honorary teachers; further studies also conclude that there is a relationship between procedural justice and quality of work life, and intrinsic work motivation with organizational citizenship behavior; The study also confirms that there is a relationship between organizational citizenship behavior and teacher performance; Organizational citizenship behavior mediates the relationship between work motivation and teacher performance, the results of the analysis conclude that Organizational citizenship behavior can mediate the relationship between work motivation and teacher performance; Organizational citizenship behavior mediates the relationship between procedural justice and teacher performance, the results of the analysis conclude that Organizational citizenship behavior can mediate the relationship between procedural justice and teacher performance;.
Co-Authors Ahmad Yani Arjuna Arjuna Fithriawan Nugroho Suhardi Suhardi