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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Agus Gunawan
Sekolah Tinggi Pariwisata (STP) Sahid Surakarta
Economics, Econometrics & Finance

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PURCHASING DECISIONS IN TERMS OF LIFESTYLE, BRAND TRUST, WORD OF MOUTH AND PACKAGING Studies on the Hydroponic Community of Soloraya (Kohisora) Hediono Hediono; Sudarwati Sudarwati; Ida Aryati; Agus Gunawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.8501

Abstract

This study aims to determine and explain the influence of Lifestyle, Brand Trust, Word Of Mouth and Packaging on Purchasing Decisions in the Soloraya Hydroponic Community (Kohisora). This research uses a quantitative descriptive approach. The population in this study was infinite with a total sampling of 125 respondents. The sampling technique uses a non-random sampling method, namely purposive sampling. Data collection uses observation, documentation, questionnaires, and literature studies. Data analysis in this study includes validity test, reliability test, classical assumption test, multiple linear regression test and determination test. The results of data processing with the IBM SPSS 25.0 for windows program are Lifestyle, Brand Trust, Word Of Mouth and Packaging together or simultaneously have a significant effect on Purchasing Decisions in the Soloraya Hydroponic Community (Kohisora). Partially the variables Lifestyle, Brand Trust, Word Of Mouth have a positive and significant effect on the Purchase Decision, the Packaging variable has an insignificant positive effect on the Purchase Decision. The Purchase Decision variable can be explained by the variables Lifestyle, Brand Trust, Word Of Mouth and Packaging by 50.3% and the rest is influenced by other variables outside the study. Keywords : Lifestyle, Brand Trust, Word Of Mouth, Packaging, Purchasing Decision
EMPLOYEE PERFORMANCE IN TERMS OF MOTIVATION, COMPETENCE, DISCIPLINE AND WORK ENVIRONMENT (Case Study at the Investment and One-Stop Integrated Service Service Office of Klaten Regency) Wandansari Wandansari; Istiatin Istiatin; Sudarwati Sudarwati; Agus Gunawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.5912

Abstract

This research was used to determine employee performance in terms of motivation, competence, discipline, and work environment at the Investment Office and One-Stop Integrated Services of Klaten Regency. The population and samples in this study were 33 respondents who were all employees who worked in the Klaten Regency Investment and One-Stop Integrated Services Office. The data analysis technique in this study is multiple linear regression using SPSS software. Before analyzing the data with multiple linear regression, instrument tests and classical assumption tests have been carried out first in concluding the data of this study. From the research carried out, the adjusted R Square (R²) value of 0.857 or 85.7% was obtained. The determination or contribution of variables of motivation, competence, discipline and work environment to the performance of employees in the Investment and One-Stop Integrated Services Office of Klaten Regency was 85.7%. The rest contributed only 14.3% of other variables of professionalism, workload, education and others.
Co-Authors Hediono Hediono Ida Aryati Istiatin Istiatin Sudarwati Sudarwati Sudarwati Sudarwati Wandansari Wandansari