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This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Suranto Suranto
ITB AAS INDONESIA
Economics, Econometrics & Finance

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THE DEVELOPMENT OF ENTREPRENEURIAL MODEL TO IMPROVE BUSINESS INDEPENDENCE SUSTAINABLE AT UNIVERSITY Suranto Suranto; Agus Marimin; Dewi Muliasari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11160

Abstract

The aim of this research is to formulate the development of an entrepreneurial model to improve students business independence through workshop to equip entrepreneurial knowledge and internships to hone entrepreneurial skills. There were 40 students involved in this research as an experimental test, through workshop activities: business planning and analysis, business model canvas and MSME internship activities to hone skills through making business prototypes and marketing products for the students. Testing through a pretest and post-test is carried out through control group design field experiment approach. The result is goodness of fit model formulation which is able to increase students’ business independence. Keywords: competency, knowledge, skills, efforts, students
THE DEVELOMENT OF MARKETING STRATEGY MODEL FOR ENTREPRENEURS OF GOYOR WOVEN FABRIC INDUSTRY Suranto Suranto; Adcharina Pratiwi; Agus Marimin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8338

Abstract

This study aims to: (a) formulate a sales media-based marketing strategy to increase sales of Goyor fabric at Sragen Goyor Industry Center, (b) analyze the increase in the sales volume of Goyor fabric based on sales media at Sragen Goyor Industry Center. The advantages of this research are: (a) the formulation of a marketing strategy model based on sales media with goodness of fit model is produced, (b) the trend of Goyor sales during model development is known. This research method uses a mix method, namely qualitative to collect a number of information in solving the problems encountered by Goyor entrepreneurs in Sragen and a quantitative approach to analyze the sales media-based marketing model. The media-based marketing model includes: (1) web creation, (b) tik tok, (3) instagram, (4) financial system, (5) billboard, (6) facebook, (7) prduct catalog, (8) marketing digitization. Sales media is uded to determine the importance of marketing indicators and marketing volume including indicators . The results of the marketing strategy model assistance through the media, produced: (1) the formulation of a sales media-based marketing strategy model that is goodness of fit model, and deserves to be a good marketing model, (2) the sales trend through the developed media has increased. The marketing strategy formulation model developed can be implemented in Sragen goyor fabric. industry center.
Co-Authors Adcharina Pratiwi Agus Marimin Dewi Muliasari