Trisanty, Aidha
Departement Of Economics, Faculty Of Business And Economics, Universitas Islam Indonesia

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Journal : Banking

Analisis SWOT Pemasaran Produk Qris Ultimate Automated Transaction (QUAT) Pada Bank BPD DIY Syariah Trisanty, Aidha; Pawestri, Intan Dwi
Banking & Management Review Vol. 10 No. 2: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v10i2.391

Abstract

The development of digital technology today must be addressed appropriately by banks, including Islamic banking. Islamic banking must accommodate changes in customer behaviour that currently prefer speed, practicality and updates to technology to survive in increasingly tough competition. Bank BPD DIY Syariah, as the Sharia Business Unit of the Bank BPD DIY, is also required to meet customer needs in transaction services, one of which done through the QRIS Ultimate Automated Transaction Product. This study aims to find how the marketing of QUAT products carried out by BPD DIY Syariah as a strategy to improve services for customers. This study aims to find how the marketing of QUAT products carried out by BPD DIY Syariah as a strategy to improve services for customers. Research data is sourced from primary data (direct observation and interviews with related units) also secondary data (obtained through literature studies, journals, information and data on the internet, and other literature from companies). This research provides benefits in implementing digital-based marketing strategies for BPD DIY Syariah.
ANALISIS TINGKAT KEPUASAN NASABAH PENGGUNA E-BANKING PADA MASA PANDEMI COVID-19 Aiyubbi, Dityawarman El; Trisanty, Aidha; Wijayanti, Diana
Banking & Management Review Vol. 10 No. 1: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v10i1.392

Abstract

This study aims to determine how the level of customer satisfaction in e-banking users during the Covid-19 pandemic. The analysis conducted using the Customer Satisfaction Index (CSI) shows a satisfaction index value of 74.75 per cent, which means that it is in the satisfied criteria. Meanwhile, Importance Performance Analysis (IPA) shows that seven items fall into the category that needs to be maintained: Complete features, practicality and effectiveness, accuracy and speed, security and convenience, deep location coverage, sophisticated, up-to-date and modern information technology, and carrying out procedures following Bank Indonesia regulations and the Financial Services Authority. Then three items fall into the low priority category: ease of activation, interface display, and low transaction fees.
Hubungan Antara Tingkat Pendidikan Masyarakat Terhadap Literasi Tentang Wakaf Tunai Dan Keputusan Untuk Berwakaf Tunai Di Daerah Istimewa Yogyakarta Aiyubbi, Dityawarman El; Wijayanti, Diana; Trisanty, Aidha
Banking & Management Review Vol. 10 No. 2: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v10i2.432

Abstract

This research aims to know the relationship between the level of public education on literacy about cash waqf and the decision to cash waqf. The method used in this study is a quantitative research method, with 138 respondents. The analysis technique used in this study was carried out using descriptive statistical data analysis techniques (path analysis). This study's results indicate a direct positive effect between education level on the decision to cash waqf and a positive indirect effect between education level on the decision to cash waqf with the literacy variable for cash waqf as an intervening variable.