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Pemberdayaan Pelaku Usaha Kuliner Melalui Pembentukan Kelompok Usaha Bersama (KUBE) di Karanganyar Sarwoto, Sarwoto; Wahyudi, Lilik; Suyono, Joko; Risgiyanti, Risgiyanti; Sarjiyanto, Sarjiyanto
Amalee: Indonesian Journal of Community Research and Engagement Vol 2 No 2 (2021): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v2i2.778

The community partners in this empowerment program are culinary micro, small, and medium enterprises (MSMEs) in Cangakan, Karanganyar. The problems faced by them are related to institutional, managerial, and capital aspects, hence the program was aimed to empower and strengthen them through the establishment of KUBE (Business Group). The method used to solve problems is education to the community through training and mentoring to establish group institutions in KUBE of culinary, as well as empowering community members through institutional strengthening and entrepreneurship training. The result of this program is the establishment of a strong institution from the culinary MSMEs in Cangakan Karanganyar. Through the KUBE that is formed, it is hoped that it can be a solution in overcoming the problems faced. Mitra masyarakat dalam program pemberdayaan ini adalah usaha mikro, kecil, dan menengah (UMKM) kuliner di Cangakan, Karanganyar. Permasalahan yang mereka hadapi terkait dengan aspek kelembagaan, manajerial, dan permodalan, maka program ini ditujukan untuk memberdayakan dan memperkuat mereka melalui pembentukan KUBE (Kelompok Usaha Bersama). Metode yang digunakan untuk mengatasi permasalahan tersebut adalah edukasi kepada masyarakat melalui pelatihan dan pendampingan yang bertujuan untuk membentuk kelembagaan kelompok di KUBE kuliner, serta pemberdayaan anggota komunitas melalui penguatan kelembagaan dan pelatihan kewirausahaan. Hasil dari program ini adalah terbentuknya kelembagaan yang kuat dari UMKM kuliner di Cangakan Karanganyar. Melalui KUBE yang dibentuk, diharapkan dapat menjadi solusi dalam mengatasi permasalahan yang dihadapi.

Determinants of Customer Satisfaction in Public Transportation Services: Studies on Solo-Yogyakarta Commuter Line Sarjiyanto, Sarjiyanto; Wahyudi, Lilik; Sarwoto, Sarwoto; Ma'Arif, Miftachul; Manshur Al Ahmad, Ana Shohibul
Jurnal Manajemen Pelayanan Publik Vol 8, No 3 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i3.53260

The Solo–Yogyakarta commuter line (KRL) has become a popular mode of transport due to its speed, affordability, connectivity, freedom from traffic congestion, and environmental benefits, offering a promising solution to reduce congestion in Solo and Yogyakarta. However, it has not yet attracted the majority of commuters. This research aims to evaluate customer perceptions of service quality on the Solo-Yogyakarta Commuter Line, with a focus on the impact of facilities, memorable experiences, and entertainment on customer satisfaction and loyalty. Using the SEM PLS method, the study found that Entertainment Experience strongly influences Loyalty but not Satisfaction, as KRL users prioritize safety and reliability over leisure. Facilities improve Satisfaction but have a limited impact on Loyalty, indicating that while they are essential, they are not sufficient to build long-term commitment. Memorable Experiences positively affect both Satisfaction and Loyalty, highlighting the importance of creating emotionally engaging moments. Satisfaction alone does not drive Loyalty, emphasizing the need for more meaningful and engaging experiences. Therefore, PT KAI should focus on balancing functional efficiency with emotionally engaging features to better meet customer expectations and foster long-term loyalty.

Loyalty to Heritage Sites Based on Experience Theory Wahyudi, Lilik; Trisanty, Aidha
Journal of Management and Entrepreneurship Research Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.1-62

Objective: This study examines loyalty to heritage sites through the lens of experience theory, bridging gaps in the literature on tourism, marketing, psychology, and cultural studies. Research Design & Methods: This study adopts a quantitative research design aimed at examining the relationship between visitor experience, brand image, brand trust, and brand loyalty in the context of heritage tourism. Data were collected through an online and offline structured questionnaire distributed to individuals who had recently visited a heritage site. A total of 490 valid responses were obtained. Findings: These findings confirm that visitor experiences shape loyalty in heritage tourism, with emotional engagement, local cultural authenticity, and novelty emerging as key factors. Implications and Recommendations: Practically, this study provides strategic insights for heritage site managers to balance economic benefits with cultural preservation while promoting sustainable tourism practices. This research aligns with global trends in experience-based tourism and post-pandemic recovery strategies, where trust and satisfaction play a crucial role. Beyond contributing to academic discourse, this study also offers strategic guidance for managing heritage sites to enhance visitor loyalty. Contribution & Value Added: By emphasizing the importance of experience quality and loyalty dimensions in the context of heritage tourism, this research expands the theoretical framework while addressing practical needs in the tourism industry.

Komoditifikasi Budaya pada Pemberdayaan Masyarakat Desa Bagor Kecamatan Miri-Sragen Melalui Event Budaya Grebeg Klobot Sarjiyanto; Sarwoto; Ma'Arif, Miftachul; Wahyudi, Lilik; Atmaji
Jurnal Pemberdayaan Ekonomi dan Masyarakat Vol. 2 No. 3 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpem.v2i3.792

Tujuan pengabdian kepada masyarakat adalah pemberdayaan Desa Bagor yang strategis karena desa ini terletak diantara tiga kawasan berlian wisata Sragen (Gunung Kemukus, Gedung Ombo dan Museum Sangiran). Hal ini tentunya merupakan suatu keberuntungan bagi masyarakat di Desa Bagor, karena berpotensi menjadi desa yang potensial untuk dikembangkan sebagai destinasi wisata di Kabupaten Sragen. Metode pemberdayaan dirancang dalam 3 pendekatan kegiatan; menggali kearifan lokal budaya pertanian jagung sebagai ikon pariwisata, dengan menciptakan berbagai atribut pariwisata bersumber dan berbahan dasar dari jagung. Merancang event budaya yang dapat dikomoditifikasi; yaitu membuat gunungan dari hasil olahan tanaman jagung dan kemudian menciptakan event budaya festival gunungan antar kelompok tani jagung se Desa Bagor. Puncak kegiatan adalah membuat kegiatan event budaya “Grebeg Klobot”. Budaya sebagai agen perubahan melaui penciptaan event budaya “Grebeg Globot” yang diselenggarakan sebagai agenda tahunan di Desa Wisata Bagor Miri-Sragen sebagai komoditifikasi budaya. Hasil pengabdian menunjukkan komoditifikasi budaya dapat menjadi daya tarik yang efektif. Penyelenggaran “Grebeg Klobot” dipilih sebagai event budaya terbukti mampu menjadi salah satu upaya untuk menjaga keberlangsungan keberadaan Desa Wisata Bagor Miri-Sragen yang secara langsung berkontribusi terhadap peningkatan kesejahteraan masyarakat.

Factors Influencing K-Pop Idol Fans' Compulsive Buying: The Role of K-pop Addiction, SNS Usage, Upward Social Comparison and Anxiety Murti, Chyntia Dyahayu Wisnu; Wahyudi, Lilik; Brand, Human
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 6 (2025): JETBIS : Journal of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i6.184

The relationship between fans and K-pop Idol influence their consumption. Therefore, K-pop Idol categorized as a brand based on human brand theory. Moreover, digital era affects their lifestyle. This research aimed to assess K-pop Idol fans’ compulsive buying who use SNS in their daily activity. Survey responses were collected from an online sample of 268 K-pop idol fans in Indonesia. The methods were evaluated using software (smart PLS 3) to test the hypothesis. The authors found that, K-pop addiction, upward social comparison, anxiety level, and SNS usage have a direct effect on compulsive buying, this study also found that there is an indirect effect of K-pop addiction that mediates between SNS usage and compulsive buying. Future research should include psychological variables that can influence compulsive buying, use bigger sample, and focus on specific human brand. This paper provides insight for future brand marketing in Indonesia. This study can be said to be the first to examine the relationship between upward social comparison, SNS usage, anxiety level and K-pop addiction towards compulsive buying by referring the variable of brand addiction to K-pop addiction using Human Brand Theory by Thomson.

The Effect of Influencer Endorsement, Online Customer Reviews, and Brand Image to Purchase Intention Mediated by Customer Trust in Online Shopping Activities on Tiktok Permatasari, Harnung Indah; Wahyudi, Lilik
Journal of Organizational and Human Resource Development Strategies Vol. 1 No. 01 (2024): Journal of Organizational and Human Resource Development Strategies
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/ohds.v1i01.682

In shopping online, information plays a key role in decision-making. EWOM, Electronic word of mouth can be used as a reliable source of information. Consumer information is searched for by looking at customer reviews and influencer reviews. They represent various experiences and evaluations of a product that can be taken into consideration. Apart from these two things, Brand Image is also questionable whether it is still influential amidst the many EWOMs circulating. This study aims to examine the effect of influencer endorsements, online customer reviews, and brand image on purchase intentions mediated by trust. In this research, quantitative research was carried out and data were processed from 333 respondents from an online survey spread throughout Indonesia. SEM analyzed the collected data in SmatPLS. The results of the study show that online customer reviews and brand image have an effect on purchase intention and trust, but influencer endorsements do not.

The Intention to Buy Halal Skincare for Men: A Case Study on Kahf Face Wash Product Kurniastuti, Amelia; Wahyudi, Lilik
Journal of Organizational and Human Resource Development Strategies Vol. 2 No. 01 (2025): Journal of Organizational and Human Resource Development Strategies
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/ohds.v2i01.961

This study aims to determine the effect of perceived value, perceived risk, brand image, halal certification, and religiosity on beliefs, attitudes, halal awareness, and purchase intentions of halal products. Especially the Kahf brand face wash. The research population is those who are included in the category of Muslim men with an age range of 15-40 years. Its coverage area covers many cities in Indonesia. The analytical test method uses Structural Equation Modeling or SEM with SmartPLS 3. The samples studied were 284 respondents and were taken using purposive sampling techniques. The results of this study found that 8 out of 11 hypotheses were accepted. The accepted hypotheses include the influence of perception on trust, brand image on trust, religiosity on attitudes, halal certification on halal awareness, trust on purchase intentions, trust on attitudes, halal awareness on attitudes, and attitudes on purchase intentions. While the other 3 hypotheses, namely the effect of risk perception on trust, brand image on attitudes, and halal awareness on purchase intention, were found to have no significant effect, or in other words rejected.

Factors Influencing K-Pop Idol Fans' Compulsive Buying: The Role of K-pop Addiction, SNS Usage, Upward Social Comparison and Anxiety Murti, Chyntia Dyahayu Wisnu; Wahyudi, Lilik; Brand, Human
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 6 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i6.184

The relationship between fans and K-pop Idol influence their consumption. Therefore, K-pop Idol categorized as a brand based on human brand theory. Moreover, digital era affects their lifestyle. This research aimed to assess K-pop Idol fans’ compulsive buying who use SNS in their daily activity. Survey responses were collected from an online sample of 268 K-pop idol fans in Indonesia. The methods were evaluated using software (smart PLS 3) to test the hypothesis. The authors found that, K-pop addiction, upward social comparison, anxiety level, and SNS usage have a direct effect on compulsive buying, this study also found that there is an indirect effect of K-pop addiction that mediates between SNS usage and compulsive buying. Future research should include psychological variables that can influence compulsive buying, use bigger sample, and focus on specific human brand. This paper provides insight for future brand marketing in Indonesia. This study can be said to be the first to examine the relationship between upward social comparison, SNS usage, anxiety level and K-pop addiction towards compulsive buying by referring the variable of brand addiction to K-pop addiction using Human Brand Theory by Thomson.

Antecedents of export marketing performance: The moderating role of environmental knowledge and government intervention Rohwiyati, R; Haryono, Tulus; Setiawan, Ahmad Ikhwan; Wahyudi, Lilik; Sulistya, S
Diponegoro International Journal of Business Vol 8, No 1 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.1.2025.50-62

This research aims to investigate effect green market orientation (GMO) and green intellectual capital (GIC) on green innovation (GI) and its impact on export marketing performance (EMP) and testing moderating role effect GI on EMP. Research Methods: samples 116 Micro, Small, and Medium Enterprises (msmes) Central Java Indonesia, Partial Least Squares Structural Equation Modeling (PLS-SEM) used to data analyzing. Findings: GMO and GIC Impact on GI: Both green market orientation and green intellectual capital have a significant positive effect on green innovation. Impact on EMP: Green market orientation and green innovation significantly influence export marketing performance. Green intellectual capital does not have a significant direct effect on export marketing performance. Moderating Role of Environmental Knowledge and Government Intervention: Environmental knowledge and government intervention positively moderate the relationship between green innovation and export marketing performance, strengthening the impact of green innovation on EMP. Values: Insight for msmes: The study provides valuable insights for MSME coffee exporters in Central Java, emphasizing the importance of focusing on enhancing environmental knowledge and leveraging government intervention to achieve better marketing success in the global market.

The Effect of Customer Expectations, Perceived Value, and Patient Experience on BPJS Patient Satisfaction: The Role of Trust and Social Media Usage Asiye, Novi; Wahyudi, lilik
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51429

Indonesia’s national health insurance program (Jaminan Kesehatan Nasional/JKN), managed by BPJS Kesehatan, has achieved near-universal coverage with over 276 million participants as of 2024, representing 98.19% of the population. Despite this quantitative success, qualitative challenges persist in achieving satisfactory healthcare experiences, particularly in hospitals primarily serving BPJS patients. Common concerns include long waiting times, complex administrative procedures, service disparities compared to private-pay patients, and limited access to specialists. This study investigates how customer expectations, patient experience, and perceived value influence patient satisfaction among BPJS participants at RS Indriati Solo Baru. It also examines trust as a mediating variable and social media usage as a moderating factor. Using a quantitative approach with Structural Equation Modeling (SmartPLS), data from 340 BPJS patients were analyzed. Findings reveal that customer expectations significantly affect both experience and satisfaction, while patient experience positively influences trust and satisfaction. Perceived value has a strong impact on trust and satisfaction, and trust mediates the relationship between experience and satisfaction. Social media usage directly affects satisfaction, though its moderating role is unsupported. These results validate Expectation Confirmation Theory, SERVQUAL, and trust-based frameworks within Indonesia’s health insurance system, offering insights for enhancing service quality, digital engagement, and patient-centered care.

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