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Pemberdayaan Pelaku Usaha Kuliner Melalui Pembentukan Kelompok Usaha Bersama (KUBE) di Karanganyar Sarwoto, Sarwoto; Wahyudi, Lilik; Suyono, Joko; Risgiyanti, Risgiyanti; Sarjiyanto, Sarjiyanto
Amalee: Indonesian Journal of Community Research and Engagement Vol 2 No 2 (2021): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v2i2.778

The community partners in this empowerment program are culinary micro, small, and medium enterprises (MSMEs) in Cangakan, Karanganyar. The problems faced by them are related to institutional, managerial, and capital aspects, hence the program was aimed to empower and strengthen them through the establishment of KUBE (Business Group). The method used to solve problems is education to the community through training and mentoring to establish group institutions in KUBE of culinary, as well as empowering community members through institutional strengthening and entrepreneurship training. The result of this program is the establishment of a strong institution from the culinary MSMEs in Cangakan Karanganyar. Through the KUBE that is formed, it is hoped that it can be a solution in overcoming the problems faced. Mitra masyarakat dalam program pemberdayaan ini adalah usaha mikro, kecil, dan menengah (UMKM) kuliner di Cangakan, Karanganyar. Permasalahan yang mereka hadapi terkait dengan aspek kelembagaan, manajerial, dan permodalan, maka program ini ditujukan untuk memberdayakan dan memperkuat mereka melalui pembentukan KUBE (Kelompok Usaha Bersama). Metode yang digunakan untuk mengatasi permasalahan tersebut adalah edukasi kepada masyarakat melalui pelatihan dan pendampingan yang bertujuan untuk membentuk kelembagaan kelompok di KUBE kuliner, serta pemberdayaan anggota komunitas melalui penguatan kelembagaan dan pelatihan kewirausahaan. Hasil dari program ini adalah terbentuknya kelembagaan yang kuat dari UMKM kuliner di Cangakan Karanganyar. Melalui KUBE yang dibentuk, diharapkan dapat menjadi solusi dalam mengatasi permasalahan yang dihadapi.

Determinants of Customer Satisfaction in Public Transportation Services: Studies on Solo-Yogyakarta Commuter Line Sarjiyanto, Sarjiyanto; Wahyudi, Lilik; Sarwoto, Sarwoto; Ma'Arif, Miftachul; Manshur Al Ahmad, Ana Shohibul
Jurnal Manajemen Pelayanan Publik Vol 8, No 3 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i3.53260

The Solo–Yogyakarta commuter line (KRL) has become a popular mode of transport due to its speed, affordability, connectivity, freedom from traffic congestion, and environmental benefits, offering a promising solution to reduce congestion in Solo and Yogyakarta. However, it has not yet attracted the majority of commuters. This research aims to evaluate customer perceptions of service quality on the Solo-Yogyakarta Commuter Line, with a focus on the impact of facilities, memorable experiences, and entertainment on customer satisfaction and loyalty. Using the SEM PLS method, the study found that Entertainment Experience strongly influences Loyalty but not Satisfaction, as KRL users prioritize safety and reliability over leisure. Facilities improve Satisfaction but have a limited impact on Loyalty, indicating that while they are essential, they are not sufficient to build long-term commitment. Memorable Experiences positively affect both Satisfaction and Loyalty, highlighting the importance of creating emotionally engaging moments. Satisfaction alone does not drive Loyalty, emphasizing the need for more meaningful and engaging experiences. Therefore, PT KAI should focus on balancing functional efficiency with emotionally engaging features to better meet customer expectations and foster long-term loyalty.

Komoditifikasi Budaya pada Pemberdayaan Masyarakat Desa Bagor Kecamatan Miri-Sragen Melalui Event Budaya Grebeg Klobot Sarjiyanto; Sarwoto; Ma'Arif, Miftachul; Wahyudi, Lilik; Atmaji
Jurnal Pemberdayaan Ekonomi dan Masyarakat Vol. 2 No. 3 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpem.v2i3.792

Tujuan pengabdian kepada masyarakat adalah pemberdayaan Desa Bagor yang strategis karena desa ini terletak diantara tiga kawasan berlian wisata Sragen (Gunung Kemukus, Gedung Ombo dan Museum Sangiran). Hal ini tentunya merupakan suatu keberuntungan bagi masyarakat di Desa Bagor, karena berpotensi menjadi desa yang potensial untuk dikembangkan sebagai destinasi wisata di Kabupaten Sragen. Metode pemberdayaan dirancang dalam 3 pendekatan kegiatan; menggali kearifan lokal budaya pertanian jagung sebagai ikon pariwisata, dengan menciptakan berbagai atribut pariwisata bersumber dan berbahan dasar dari jagung. Merancang event budaya yang dapat dikomoditifikasi; yaitu membuat gunungan dari hasil olahan tanaman jagung dan kemudian menciptakan event budaya festival gunungan antar kelompok tani jagung se Desa Bagor. Puncak kegiatan adalah membuat kegiatan event budaya “Grebeg Klobot”. Budaya sebagai agen perubahan melaui penciptaan event budaya “Grebeg Globot” yang diselenggarakan sebagai agenda tahunan di Desa Wisata Bagor Miri-Sragen sebagai komoditifikasi budaya. Hasil pengabdian menunjukkan komoditifikasi budaya dapat menjadi daya tarik yang efektif. Penyelenggaran “Grebeg Klobot” dipilih sebagai event budaya terbukti mampu menjadi salah satu upaya untuk menjaga keberlangsungan keberadaan Desa Wisata Bagor Miri-Sragen yang secara langsung berkontribusi terhadap peningkatan kesejahteraan masyarakat.

Factors Influencing K-Pop Idol Fans' Compulsive Buying: The Role of K-pop Addiction, SNS Usage, Upward Social Comparison and Anxiety Murti, Chyntia Dyahayu Wisnu; Wahyudi, Lilik; Brand, Human
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 6 (2025): JETBIS : Journal of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i6.184

The relationship between fans and K-pop Idol influence their consumption. Therefore, K-pop Idol categorized as a brand based on human brand theory. Moreover, digital era affects their lifestyle. This research aimed to assess K-pop Idol fans’ compulsive buying who use SNS in their daily activity. Survey responses were collected from an online sample of 268 K-pop idol fans in Indonesia. The methods were evaluated using software (smart PLS 3) to test the hypothesis. The authors found that, K-pop addiction, upward social comparison, anxiety level, and SNS usage have a direct effect on compulsive buying, this study also found that there is an indirect effect of K-pop addiction that mediates between SNS usage and compulsive buying. Future research should include psychological variables that can influence compulsive buying, use bigger sample, and focus on specific human brand. This paper provides insight for future brand marketing in Indonesia. This study can be said to be the first to examine the relationship between upward social comparison, SNS usage, anxiety level and K-pop addiction towards compulsive buying by referring the variable of brand addiction to K-pop addiction using Human Brand Theory by Thomson.

The Effect of Influencer Endorsement, Online Customer Reviews, and Brand Image to Purchase Intention Mediated by Customer Trust in Online Shopping Activities on Tiktok Permatasari, Harnung Indah; Wahyudi, Lilik
Journal of Organizational and Human Resource Development Strategies Vol. 1 No. 01 (2024): Journal of Organizational and Human Resource Development Strategies
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/ohds.v1i01.682

In shopping online, information plays a key role in decision-making. EWOM, Electronic word of mouth can be used as a reliable source of information. Consumer information is searched for by looking at customer reviews and influencer reviews. They represent various experiences and evaluations of a product that can be taken into consideration. Apart from these two things, Brand Image is also questionable whether it is still influential amidst the many EWOMs circulating. This study aims to examine the effect of influencer endorsements, online customer reviews, and brand image on purchase intentions mediated by trust. In this research, quantitative research was carried out and data were processed from 333 respondents from an online survey spread throughout Indonesia. SEM analyzed the collected data in SmatPLS. The results of the study show that online customer reviews and brand image have an effect on purchase intention and trust, but influencer endorsements do not.

The Intention to Buy Halal Skincare for Men: A Case Study on Kahf Face Wash Product Kurniastuti, Amelia; Wahyudi, Lilik
Journal of Organizational and Human Resource Development Strategies Vol. 2 No. 01 (2025): Journal of Organizational and Human Resource Development Strategies
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/ohds.v2i01.961

This study aims to determine the effect of perceived value, perceived risk, brand image, halal certification, and religiosity on beliefs, attitudes, halal awareness, and purchase intentions of halal products. Especially the Kahf brand face wash. The research population is those who are included in the category of Muslim men with an age range of 15-40 years. Its coverage area covers many cities in Indonesia. The analytical test method uses Structural Equation Modeling or SEM with SmartPLS 3. The samples studied were 284 respondents and were taken using purposive sampling techniques. The results of this study found that 8 out of 11 hypotheses were accepted. The accepted hypotheses include the influence of perception on trust, brand image on trust, religiosity on attitudes, halal certification on halal awareness, trust on purchase intentions, trust on attitudes, halal awareness on attitudes, and attitudes on purchase intentions. While the other 3 hypotheses, namely the effect of risk perception on trust, brand image on attitudes, and halal awareness on purchase intention, were found to have no significant effect, or in other words rejected.

THE ROLE OF CULINARY TOURISM NOSTALGIA ON THE TOURIST SATISFACTION MODEL: THE STIMULUS-ORGANISM-RESPONSE APPROACH Wahyudi, Lilik; Ahmad, Ana Shohibul Manshur Al; Sarjiyanto, Sarjiyanto; Sarwoto, Sarwoto
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 3 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i3.63537

Tourist satisfaction and tourism destinations create a value for tourists. The value of specific tourism destinations leads to individual emotional attachments, which are a manifestation of a sense of nostalgia. This study aims to investigate the role of nostalgia on the tourist satisfaction at culinary tourism destinations. Food quality, destination environment, and services all contribute to the nostalgia. The data was collected through LimeSurvey from a total of 300 respondents from Central Java and Yogyakarta and was analyzed using PLS-SEM. The results show that the food quality, destination environment, and services positively affect the nostalgia. Further, the nostalgia also has a strong significant influence on the tourist satisfaction. These findings imply that managers of culinary tourism must be able to provide positive values (impressions) to the tourists by offering unique service, quality, or destination environment compared to other destinations. It is expected that the tourists have a positive memorability which simultaneously create a revisit intention, which is in line with the tourists satisfaction.JEL:D91, D90, Z32.

Pemberdayaan Pelaku Usaha Kuliner Melalui Pembentukan Kelompok Usaha Bersama (KUBE) di Karanganyar: Empowering of Culinary MSMEs through the Establishment of a Business Group in Karanganyar Sarwoto, Sarwoto; Wahyudi, Lilik; Suyono, Joko; Risgiyanti, Risgiyanti; Sarjiyanto, Sarjiyanto
Amalee: Indonesian Journal of Community Research and Engagement Vol. 2 No. 2 (2021): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v2i2.778

The community partners in this empowerment program are culinary micro, small, and medium enterprises (MSMEs) in Cangakan, Karanganyar. The problems faced by them are related to institutional, managerial, and capital aspects, hence the program was aimed to empower and strengthen them through the establishment of KUBE (Business Group). The method used to solve problems is education to the community through training and mentoring to establish group institutions in KUBE of culinary, as well as empowering community members through institutional strengthening and entrepreneurship training. The result of this program is the establishment of a strong institution from the culinary MSMEs in Cangakan Karanganyar. Through the KUBE that is formed, it is hoped that it can be a solution in overcoming the problems faced. Mitra masyarakat dalam program pemberdayaan ini adalah usaha mikro, kecil, dan menengah (UMKM) kuliner di Cangakan, Karanganyar. Permasalahan yang mereka hadapi terkait dengan aspek kelembagaan, manajerial, dan permodalan, maka program ini ditujukan untuk memberdayakan dan memperkuat mereka melalui pembentukan KUBE (Kelompok Usaha Bersama). Metode yang digunakan untuk mengatasi permasalahan tersebut adalah edukasi kepada masyarakat melalui pelatihan dan pendampingan yang bertujuan untuk membentuk kelembagaan kelompok di KUBE kuliner, serta pemberdayaan anggota komunitas melalui penguatan kelembagaan dan pelatihan kewirausahaan. Hasil dari program ini adalah terbentuknya kelembagaan yang kuat dari UMKM kuliner di Cangakan Karanganyar. Melalui KUBE yang dibentuk, diharapkan dapat menjadi solusi dalam mengatasi permasalahan yang dihadapi.

The Influence of Social Media Marketing Activities on Continued Usage Intentions and Brand Loyalty: The Mediating Role of Brand Experience, Brand Awareness, and Satisfaction (A Study on Wardah Cosmetics in Indonesia) Munandar, Shella Stefani; Wahyudi, Lilik
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5751

This study investigates the influence of Social Media Marketing Activities on continued usage intention and brand loyalty through the mediating roles of brand experience, brand awareness, and satisfaction among Wardah consumers in Indonesia. Using a quantitative survey approach with purposive sampling, data were collected from 350 active social media users who had experience using Wardah products. The data were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS version 4. The results show that Social Media Marketing Activities have a significant effect on all dimensions of brand experience, including sensory, affective, behavioral, and intellectual aspects, as well as on brand awareness and satisfaction. Intellectual brand experience was found to be the strongest predictor of continued usage intention, while brand awareness and satisfaction act as important mediators linking marketing efforts to consumer behavior. The model explains 83.9% of the variance in continued usage intention and 60.5% in brand loyalty, confirming the relevance of the Stimulus Organism Response framework. Overall, this research enriches theoretical understanding and provides practical guidance for cosmetic brands to design interactive, consistent, and personalized social media strategies that enhance satisfaction, engagement, and long-term loyalty in the digital marketplace.

Destination love in Asia: Understanding the role of experiences and perceived value in building tourist loyalty Wahyudi, Lilik; Hariningsih, Endang
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art1

This study proposes an integrated model to investigate how destination experience, destination love, and perceived value drive tourist loyalty, underpinned by attachment theory and expectancy-value theory. Addressing gaps in previous loyalty research, it combines emotional and cognitive constructs that have often been examined in isolation. Based on survey data from 642 respondents and analyzed using PLS-SEM with SEMinR, the findings reveal that destination experience significantly enhances destination love, perceived value, and loyalty. Moreover, destination love and perceived value act as mediators, strengthening the formation of loyalty. The model shows moderate explanatory power, validating the theoretical integration. This study contributes novel insights by unifying emotional attachment and value perceptions within a single framework, offering a more comprehensive understanding of loyalty-building mechanisms. Practically, the findings underscore the importance of delivering emotionally engaging and value-rich experiences to foster tourist loyalty and enhance destination competitiveness. The results extend existing theories and provide a strong foundation for future research in cross-cultural and emerging market contexts.

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