Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Guan Chaojie
Rajamangala University of Technology Krungthep, Thailand
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF CONSUMER PREFERENCES ON CHINESE PRODUCT EXPORTS THROUGH SHOPEE TO THAILAND UNDER COVID-19 Guan Chaojie; Tubagus Achmad Darodjat
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6750

Abstract

Since 2019, COVID-19 has spread worldwide, affecting numerous nations and regions. Many businesses felt the effects of the economy and epidemic policies. The e-commerce sector has increased throughout this time as well. Through cross-border marketplaces like Shopee, which allows many Chinese people to sell their goods to the Thai market, many Chinese vendors will sell their wares. Recognizing consumer preferences changes during the epidemic is crucial for boosting sales. Based on a current literature review, theory, quantitative analysis, research definitions, and design of questionnaires in accordance with the view and related requirements, this paper expands the study of consumer preferences to the field of cross-border logistics. Survey results are collected, data is analyzed using SPSS software, the analysis process is discussed, the findings are summarized, and the study is completed. According to the study, retailers' decision-making on product selection and pricing is mainly influenced by the effects on various consumer types, including the purchasing process, sex, earnings, and existing policies. The research findings in this article recommend that cross-border e-commerce businesses offer differentiated offerings following various target markets, which is essential for cross-border e-commerce to cut costs further and boost export efficiency.
Co-Authors Tubagus Achmad Darodjat