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All Journal Jurnal Pengabdian Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal
Taradiva Adisty
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences Other

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Analisis Strategi Pemasaran dalam Meningkatkan Omzet Penjualan pada Usaha Apotek Aditara 2 Surabaya Taradiva Adisty; Budi Prabowo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1371

Abstract

The purpose of this research is to analyze and understand the implementation of the best marketing strategies at Apotek Aditara 2 in Surabaya. This research employs a descriptive method with a qualitative approach implemented through SWOT analysis and data collection techniques involving in-depth interviews, observations, and documentation related to the 7P marketing strategy, namely product, place, price, promotion, people, process, and physical evidence. The IFAS and EFAS analyses indicate a strength score of 2.23 and a weakness score of 0.77. Meanwhile, the EFAS results show an opportunity score of 2.56 and a threat score of 0.72. Based on the SWOT Analysis diagram, Apotek Aditara 2 is positioned in quadrant 1, applying an aggressive strategy by leveraging its strengths and opportunities. The applicable SO strategy for Apotek Aditara 2 in Surabaya includes maintaining a complete and varied product supply, preserving the cleanliness and tidiness of the pharmacy, sustaining preventive healthcare services, upholding good service provision, and establishing collaborations with health centers and doctor's practices.
Strategi Optimalisasi Digital Marketing Sebagai Media Pemasaran Pada Bisnis Bakery Taradiva Adisty; Rusdi Hidayat Nugroho
Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2023): April : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v2i1.1319

Abstract

Marketing has a fairly large role in life because marketing deals with various aspects, especially in the economic field. Digital marketing is a way for someone to market their business products via the internet. The purpose of this activity is to carry out digital marketing optimization strategy with one of the MSMEs in Cerme Kidul Village, Gresik Regency, namely Sweety Bakery. Sweety Bakery is a business engaged in the retail sector by selling several types of bread and cakes including eclairs, donuts, sweet breads and tarts. The method used in this activity is interviews, literature studies, and direct assistance activities. Data analysis performed using SWOT analysis and IE Matrix. The results from this study are to find out the formulation alternative marketing development strategies for UMKM Sweety Bakery, (1) Maintaining product prices and quality to strengthen good relations with consumers, (2) Maintaining product prices and quality by increasing innovation in products according to patterns public interest, (3) Increasing optimal product marketing to increase bakery business opportunities in Gresik Regency, (4) Increasing optimal product marketing so that it can compete with competitors who are already using digital marketing. The activity of implementing digital marketing as a marketing strategy for Sweety Bakery has also succeeded in improving the quality of content publication which can increase the number of impressions from several social media accounts that Sweety Bakery already has.
Co-Authors Budi Prabowo Rusdi Hidayat Nugroho