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All Journal Economic Reviews Journal Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Sernanda Putri Darma
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Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Penerapan Project Penguatan Profil Pelajar Pancasila (P5) Pada Mata Pelajaran IPS Terpadu Siswa SMA Negeri 2 Percut Sei Tuan Untuk Meningkatkan Keberagaman Budaya Sebagai Aset Perekonomian Bangsa Josua Adrio Sihombing; Karina Zahra; Malvira Pohan; Sernanda Putri Darma; Andi Taufiq Umar
Jurnal Nakula : Pusat Ilmu Pendidikan, Bahasa dan Ilmu Sosial Vol. 2 No. 4 (2024): Juli : Pusat Ilmu Pendidikan, Bahasa dan Ilmu Sosial
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nakula.v2i4.960

Abstract

This type of research is qualitative research with a case study model. This research aims to investigate the implementation of the P5 Program (Pancasila Student Profile Strengthening Project) in integrated social studies subjects at SMAN 2 Percut Sei Tuan with a focus on increasing students' understanding of cultural diversity as an asset for the nation's economy. The Strengthening Pancasila Student Profile Project aims to increase students' awareness of Pancasila values ​​and citizenship, as well as increasing students' ability to interact with various cultures in Indonesia. The method used is a qualitative method with a descriptive approach. Data was collected through observation, interviews and documentation at SMAN 2 Percut Sei Tuan, Medan. The research results show that cultural diversity in the school has a positive impact on student learning. The Strengthening Pancasila Student Profile Project succeeded in creating an inclusive learning atmosphere and respecting differences. Students showed a positive response to this program, which helped increase their understanding of cultural diversity and Pancasila values. The integration of cultural diversity in integrated social studies learning also makes a significant contribution to students' understanding of economic aspects. Through cultural diversity, students can understand the relationship between culture and economics, as well as the impact of globalization on these two aspects. In addition, practical activities such as the culinary bazaar are concrete evidence of the results of the P5 program, which helps promote the values ​​of cultural diversity, mutual respect, and build social inclusion among students. In conclusion, cultural diversity at SMAN 2 Percut Sei Tuan can be utilized optimally through the P5 Program to form students who are ready to face challenges in a diverse society.
Tantangan Wirausaha Penjual Kuliner Tradisional di Tengah Popularitas Makanan Modern Era Globalisasi Saat Ini : (Studi Kasus Usaha Lemang dan Tape Desa Karang Rejo) Malvira Pohan; Natasia Theofani Margaret; Sernanda Putri Darma
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 1 No. 4 (2024): Desember : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v1i4.650

Abstract

This research aims to analyze how traditional culinary MSMEs in Karang Rejo Village, Langkat Regency, adapt to global and digital competition. The focus is on the production and marketing strategy of sweet potato tape, pulut tape and lemang. This qualitative research uses in-depth interview methods with MSME owners to find the challenges they face, the marketing strategies used, product innovations carried out, and the use of digital technology. The research concluded that MSME entrepreneurs are experiencing various challenges, including reduced demand due to changes in consumer tastes, difficulties in obtaining supplies of raw materials, limited digital marketing strategies, and intense competition with modern culinary types. Even so, the unique taste of traditional dishes is still loved, especially when it comes to special religious celebrations. The strategy includes improving product quality, various interesting innovations, as well as utilizing digital marketing via social media and attending culinary events. The results of this research show that to maintain the sustainability of traditional culinary MSMEs, good cooperation is needed between product innovation, application of technology, and support from the community and government.
Peran Teknologi dalam Pengelolaan Sumber Daya Ekonomi Kreatif pada Industri Kreatif di Kecamatan Medan Marelan Erni Susilawati Purba; Kristin Margaretha Simarmata; Sernanda putri Darma; Putri Kemala Dewi Lubis
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.260

Abstract

This research aims to determine the role of technology in managing creative economic resources in the creative industry in Medan Marelan District. This research was conducted using qualitative methods through interviews with one of the MSME owners in Medan Marelan District. The research results show that technology has an important role in managing creative economic resources in the creative industry, namely increasing efficiency and productivity, increasing global market access, and improving market information and marketing strategies. This research also shows that managing creative economic resources requires a significant role of technology. Technology not only functions as a tool, but also as a driver and developer. Thus, management of creative economy resources must consider how technology can be used to increase efficiency and productivity in the creative industry.
Co-Authors Andi Taufiq Umar Erni Susilawati Purba Josua Adrio Sihombing Karina Zahra Kristin Margaretha Simarmata Malvira Pohan Natasia Theofani Margaret Putri Kemala Dewi Lubis