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All Journal Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Multidisiplin Pengabdian Kepada Masyarakat (M-PKM)
Ullya Rahmi Aswin
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Medicine & Pharmacology Nursing Social Sciences Other

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Penerapan Teknologi Video Pembelajaran Jarak Jauh Mengenai Kewirausahaan dan Pemanfaatannya Sebagai Media Edukasi bagi Remaja SMAN 3 Batusangkar, Sumatera Barat Danny Hidayat; Ullya Rahmi Aswin; Donard Games; Dessy Kurnia Sari; Laura Amelia Triani; Silmi Silmi; Hanalde Andre; Prima Fithri
Warta Pengabdian Andalas Vol 30 No 4 (2023)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.30.4.789-797.2023

Abstract

This paper discusses the assistance of implementing long-distance video learning technology in entrepreneurship and its utilization as an educational tool for teenagers at SMAN 3 Batusangkar, West Sumatra. Entrepreneurship education is becoming increasingly crucial in globalization and information technology development. However, access to relevant and high-quality learning materials is often limited in remote areas. This activity aims to evaluate the effectiveness of using long-distance video learning technology as a supportive tool in entrepreneurship education in a high school setting. The activity started with data collection through interviews and observations of students and teachers involved in the learning process. The results indicated that long-distance video learning technology positively impacts students' understanding of entrepreneurship concepts. Students responded positively to the more interactive and engaging learning approach provided by video learning. In addition, teachers reported increased student motivation and participation in entrepreneurship education. In the context of SMAN 3 Batusangkar, long-distance video learning technology provides an opportunity to overcome resource limitations and access high-quality learning materials. The study also notes some challenges, such as varying internet connection quality and the need for further teacher training to integrate this technology into the curriculum. This community service highlights the importance of using technology as an innovative and effective learning tool to teach entrepreneurship concepts to the younger generation.
Penerapan Strategi Pemasaran Upaya untuk Peningkatan Penjualan UMKM Pada Cafe Umi Ullya Rahmi Aswin; Muthia Rahma Dianti; Rahmad Taklim; Danny Hidayat
Multidisiplin Pengabdian Kepada Masyarakat Vol. 5 No. 01 (2026): Multidisiplin Pengabdian Kepada Masyarakat, inpress edition 2026
Publisher : Sean Institute

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Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) yang dilaksanakan pada UMKM Cafe Umi memberikan dampak positif terhadap peningkatan kapasitas pengelolaan usaha mitra. Melalui pelatihan dan pendampingan yang dilakukan, mitra mengalami peningkatan pemahaman mengenai konsep strategi pemasaran, pentingnya perencanaan usaha, serta penerapan promosi dan branding produk yang sesuai dengan karakteristik usaha. Mitra juga mampu menerapkan promosi langsung, diferensiasi produk, dan peningkatan kualitas pelayanan pelanggan sebagai upaya meningkatkan daya tarik dan loyalitas konsumen. Selain aspek pemasaran, kegiatan PKM ini berhasil menghasilkan sistem pencatatan keuangan sederhana yang dapat digunakan oleh mitra untuk memantau kinerja penjualan dan kondisi keuangan usaha. Penerapan pencatatan keuangan tersebut membantu mitra dalam mengambil keputusan usaha secara lebih terarah dan berbasis data. Secara keseluruhan, kegiatan PKM ini berkontribusi terhadap peningkatan daya saing usaha Cafe Umi, meningkatkan minat beli pelanggan, serta mendorong keberlanjutan usaha melalui pengelolaan yang lebih terstruktur dan berorientasi pada kebutuhan pasar.
Co-Authors Danny Hidayat Dessy Kurnia Sari Donard Games Hanalde Andre Laura Amelia Triani Muthia Rahma Dianti Prima Fithri Rahmad Taklim Silmi Silmi