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All Journal Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Dinar Ajeng Kristiyanti
Department of Information Systems, Faculty of Engineering and Informatics, Universitas Multimedia Nusantara
Humanities

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Optimizing technology-based business strategies for empowering community partnerships and improving the welfare of women farmers Dwi Andini Putri; Dinar Ajeng Kristiyanti; Ratnawaty Marginingsih
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 8, No 3 (2023): August 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v8i3.10828

Abstract

In this era of technological advances, the rapid, accurate, and precise dissemination of information is crucial, especially for rural communities seeking to enhance their living standards. Farmer Women's Community (KWT) Al Mina Ciawi Village, established by a women's group in Ciawi Village, operates as a food and animal security program. Activities at KWT Al Mina Ciawi Village involve cultivating various hydroponic vegetables and catfish farming in buckets. However, a significant challenge lies in product sales during harvest, with agricultural and livestock products primarily marketed through WhatsApp and Instagram or waiting for direct buyers to visit the location. The primary aim of this community empowerment initiative is to optimize information technology for the betterment of KWT Al Mina and Ciawi Village. The program supports partners by offering e-commerce training to expand the marketing of KWT Al Mina products within the village. The chosen approach for e-commerce development is the Rapid Application Development (RAD) method, which includes website design planning, initial assessment, outreach, training, mentoring, and evaluation. The evaluation results affirm the program's success. KWT Al Mina members in Ciawi Village experiencing a remarkable 94% skill improvement in accessing technology, as indicated by pre-test and post-test assessments.
Fostering culinary diversification, food hygiene, and sanitation: A community outreach initiative for MSMEs Yoanita Alexandra; Ringkar Situmorang; Dinar Ajeng Kristiyanti
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 8, No 4 (2023): November 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v8i4.10829

Abstract

This paper highlights a community outreach program aimed at promoting culinary diversification, enhancing food hygiene, and fostering sanitation practices among Culinary Micro, Small, and Medium Enterprises (MSMEs) in Serdang Wetan Village under BUMDES (Village-owned enterprise) Serdang Tirta Kencana, Tangerang, Indonesia. The primary objective of the outreach activities was to empower MSMEs with knowledge and skills to diversify their culinary offerings while ensuring compliance with essential food safety standards and sanitation guidelines. Through a cooking workshop and interactive demonstrations, participating MSMEs were introduced to new recipes, cooking techniques, and ingredient combinations that would enhance their menu options. The program also strongly emphasized food hygiene and sanitation practices to minimize the risk of foodborne illnesses and uphold public health standards. Participants received comprehensive training on proper food handling, storage, and preparation techniques, emphasizing maintaining a clean and hygienic environment within their establishments. Overall, this program underscores the significance of community-driven initiatives in bolstering culinary diversification, food hygiene, and sanitation for MSMEs. By fostering a culture of continuous learning and collaboration, this outreach program holds the potential to promote sustainable development and elevate the food industry in Serdang Wetan Village while ensuring the health and well-being of its residents and visitors alike.
Co-Authors Dwi Andini Putri Ratnawaty Marginingsih Ringkar Situmorang Yoanita Alexandra