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All Journal ICO EDUSHA Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis
Imroatus Sholehah
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PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY(CSR) PADA PT.TIRTA FRESINDO JAYA (MAYORA GROUP) PASURUAN Titin Nur Jamila; Taufik Aris Saputra; Sri Wahyuningsih; Imroatus Sholehah; Fitriyah; Romlah
ICO EDUSHA Vol. 4 No. 1 (2023): The Fourth ICO EDUSHA 2023
Publisher : STAI AN-NAJAH INDONESIA MANDIRI

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Abstract

The of research is to better understand and explain the implementation of corporate social responsibility at PT.Tirta fresindo jaya (Mayora Group) using qualitative data.The research results show that the community apporoach to implementing. The Comporate Social Responbility program or PT.Tirta fresindo jaya mayora group’s pasuruan can be said to be not optimal. This isindicated by the low realization of PT.Tirta fresindo jaya (Mayora Group) Pasuruan Corporate Social Responbility. Keywords: Company Size, Profitability, Disclosure CSR Abstrak: Tujuan penelitian ini untuk lebih mengetahui dan menjelaskan pelaksanaan Corporate Social Responsibility (CSR) pada PT.Tirta Fresindo Jaya (Mayora Grup), dengan menggunakan data kualitatif. Hasil penelitian menunjukkan bahwa pendekatan masyarakat, pelaksanaan program Corporate Social Responsibility PT.Tirta Fresindo Jaya (Mayora Grup) pasuaran dapat dikatakan belum optimal. hal tersebut ditandai dengan rendahnya realisasi Corporate Social Responsibility PT.Tirta Fresindo Jaya (Mayora Grup).. Kata kunci: Ukuran Perusahaan, Profitabilitas, Pengungkapan CSR References Kiroyan, Note, 2006, Good Corporate Governance (GCG) Dan Corporate Social Responsibility (CSR), Adakah kaitan di antara keduanya. Jakarta Economic Business Review Edisi III September- Desember Kotler, Philip dan Nancy Lee, 2005, Corporate Social Responsibility.: Doing the good for your cause, Jakarta, Jakarta Economic Business Review Edisi III September-Desember Kriyantono, R. (2012). Public Relation & Crisis Management: Pendekatan Critcal Public Relations Etnografi Kritis & Kualitatif. Jakarta: Kencana Prenada Group Robbins, Coulter, 2004. Manajemen, Edisi Indonesia, Jilid kesatu. Jakrta : PT. Indeks Group Gremedia. Undang-Undang Repoblik Indonesia Nomor 40 Tahun 2007 Tentang Persoan Terbatas. (2007). Jakarta:Depertemen Hukum dan Hak Asasi Manusia. Wibisono, Yusuf, 2007, Membedakan Konsep dana aplikasi CSR, Surabaya: Fascho Publishing. Istifaroh dan Subardjo. (2017). Faktor-Faktor yang mempengaruhi Pengungkapan Corporate Social Responsibility. Jurnal Ilmu dan Riset Akuntansi, Vol. 6, No. 6. Sekolah Tinggi Ilmu Ekonomi Akuntansi Indonesia. Surabaya. ISSN: 2460-0585. Untung, (2014). CSR Dunia Bisnis, Penerbit CV. Andi Offset, Yogyakarta. Septian, (2017). Studi kasus Pelanggaran Etika Bisnis pada PT. Tirta Fresindo Jaya. Sriayu dan Mimba. (2013). Pengaruh Karakteristik Perusahaan terhadap Corporate Social Responsibility Disclosure. E-Jurnal. Hal, 326-344. Universitas Udayana. ISSN: 23028556.
The Role of Digital Marketing in the Development of Tette Chip MSMEs in Lebbek Village Imroatus Sholehah; Nur Ainiyah; Anas Bagus Mulianto; Royhan Sabilillah; Kamala Ainun Nazilah; M.Tohirul Amin
Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis Vol. 2 No. 3 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/regulate.v2i3.65

Abstract

This study examines the role of digital marketing in the development of the Kripik Tette (Tweet Chips) MSME in Lebbek Village, Pakong District, Pamekasan Regency. Kripik Tette, a traditional Madurese culinary specialty, has significant potential to become a regional flagship product due to its unique manufacturing process, the abundant use of local cassava as the raw material, and its distinctive, authentic flavor. However, the development of this product still faces several obstacles, including limited market access, MSMEs' limited understanding of digital marketing strategies, and the use of simple packaging. This research used a qualitative approach with a case study method through interviews, observations, and documentation of MSMEs. The results indicate that the implementation of digital marketing, particularly through social media, can increase product appeal, expand market reach, and strengthen the branding of the Nira Tweet Chips. Simple training provided to MSMEs has been shown to improve skills in creating promotional content, product packaging, and interacting with consumers. Although still facing obstacles such as limited internet access and a lack of utilization of digital marketing features, this mentoring effort has had a positive impact on increasing the capacity of entrepreneurs. Thus, digital marketing plays a crucial role in encouraging the development of tette chips MSMEs, both economically and as an effort to preserve local culture.
Co-Authors Anas Bagus Mulianto Fachry Abda El Rahman FITRIYAH Kamala Ainun Nazilah M.Tohirul Amin Romlah Royhan Sabilillah Sri Wahyuningsih Taufik Aris Saputra Titin Nur Jamila