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All Journal Jurnal Bina Bangsa Ekonomika Cendekia: Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam
Azzahra Putri Hermaya
Universitas Islam Negeri Sumatera Utara
Religion Economics, Econometrics & Finance

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OPTIMALISASI POTENSI DESA GUNA MENJADI DESA WISATA YANG BERSIH DAN ASRI PADA DESA PERKEBUNAN BUKIT LAWANG Azzahra Putri Hermaya; Dayana Agustina; Erni Widiastuti; Fadhila Andini; M. Ikhsan Harahap
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.423

Abstract

The river in Bukit Lawang Plantation Village is also one of the tours that are in great demand by visitors. Institutions and communities there always participate and direct the community in preserving the environment. This research belongs to the type of qualitative research. This research methodology, which includes the use of qualitative approaches with descriptive methods, observation, interviews, and literature studies, will enable the author to investigate in depth the potential of beautiful tourism villages in Bukit Lawang Plantation and formulate relevant recommendations for sustainable tourism development. The Waste Bank or Sumatra Trashbank is a form of community concern for the environment of Bukit Lawang Village where the volume of incoming waste is more compared to what is sorted. Not a waste management initiative, but also a significant step in the development of a sustainable tourism village in Bukit Lawang Plantation.
Efektivitas Keberhasilan Dakwah Ustadz Hanan Attaki Melalui Sosial Media Tiktok Azzahra Putri Hermaya; Khatibah Khatibah
Cendekia Vol. 16 No. 02 (2024): Cendekia October 2024
Publisher : Fakultas Agama Islam Universitas Billfath

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/cendekia.v16i02.821

Abstract

This study evaluates the efficacy of the da'wah message disseminated by Ustadz Hanan Attaki through the TikTok social media platform. Ustadz Hanan chose TikTok as the platform to disseminate his da'wah to a broader audience, particularly the youth. This research employed a mixed-methodologies approach, utilizing quantitative methods through case studies and purposive sampling procedures with 80 respondents. Quantitative investigation indicates that the R square value is 25.9%, signifying that 25.9% of preaching efficiency is affected by TikTok social media, whereas other factors determine 74.1%. The hypothesis test findings indicate a calculated t-value of 5.219, exceeding the t-table value of 2.375, with a significance level of 0.00 < 0.05, demonstrating a positive and substantial impact of TikTok on the efficacy of da'wah. In the qualitative component, comprehensive interviews were performed with multiple followers of Ustadz Hanan Attaki on TikTok to gain deeper insights into their experiences and impressions of the imparted da'wah messages. Qualitative findings indicate that a delivery style pertinent to daily life and the utilization of accessible language are critical elements influencing the efficacy of da'wah. This research demonstrates that TikTok is an excellent medium for disseminating da'wah, particularly among younger demographics, and significantly impacts the audience's comprehension and reaction to the da'wah message. This study enhances the body of knowledge regarding digital da'wah and social media, particularly concerning the efficacy of da'wah in the digital age.
Co-Authors Dayana Agustina Erni Widiastuti Fadhila Andini Khatibah Khatibah M. Ikhsan Harahap