Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal Jurnal Pengembangan Wiraswasta Jurnal Bina Bangsa Ekonomika
Irwan Kurniawan
Universitas IPWIJA
Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Peranan Platform Food Delivery Service dalam Mendukung Marketing Mix UKM di Masa New Normal Taufik Taufik; Ali Masjono; Irwan Kurniawan; Karno Karno
Jurnal Pengembangan Wiraswasta Vol 22, No 02 (2020): JPW Edisi Agustus 2020
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (776.586 KB) | DOI: 10.33370/jpw.v22i02.426

Abstract

Platform food delivery service merupakan salah satu bentuk digital marketing yang diterapkan oleh sebagian UKM bisnis kuliner. Penelitian ini menguraikan peranan platform food delivery service dalam mendukung 8 aspek stimulus perusahaan (marketing mix) bisnis kuliner UKM di masa new normal. Metode yang digunakan melalui pendekatan kualitatif deskriptif. Data yang digunakan bersumber dari data sekunder hasil observasi lapangan dan dokumentasi. Objek penelitian terdiri dari vendor Grabfood dalam menampilkan layanan terhadap 25 merchant UKM bisnis kuliner yang telah mengadopsi kemitraan food delivery service Grabfood di masa new normal. Penelitian diadakan pada Maret sampai Juli 2020 di kota Depok. Hasil analisis menunjukkan bahwa platform food delivery service telah berperan dalam mendukung 8 aspek marketing mix yaitu Product, Price, Place, Promotion, Physical Evidence, Process, Probe.Kata kunci: Food delivery service; digital marketing, kinerja bisnis, marketing mix, UKM The Role of the Food Delivery Service Platform in Supporting the SME’s Marketing Mix in the New Normal PeriodABSTRACTThe food delivery service platform is a form of digital marketing implemented by some culinary business SMEs. This study describes the role of the food delivery service platform in supporting 8 aspects of the corporate stimulus (marketing mix) of the SME culinary business in the new normal. The method used is a descriptive qualitative approach. The data used comes from secondary data from field observations and documentation. The research object consists of Grabfood vendors in displaying services to 25 culinary business SME merchants who have adopted the Grabfood food delivery service partnership in the new normal era. The research was held from March to July 2020 in the city of Depok. The analysis results show that the food delivery service platform has played a role in supporting 8 aspects of the marketing mix, i.e. Product, Price, Place, Promotion, Physical Evidence, People, Process, Probing.Keywords: Food delivery service; digital marketing, business performance, marketing mix, SMEs
PENGARUH SOSIAL MEDIA DAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP MINAT PEMBELIAN PRODUK UKM Taufik Taufik; Eka Giovana Asti; Iwan Kurniawan; Agus Sudigdo; Irwan Kurniawan
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.384

Abstract

The application of innovation and adaptation is a necessity for SMEs to continue to exist and develop. This research is intended to analyze how the influence of social media and electronic WOM on the interest in buying SME products. The survey method was used with a questionnaire with a closed question pattern based on 5 Likert scales. A quantitative, population-based approach in the form of consumers buying culinary MSME products online. The author uses a purposive non-random sampling technique with a total of 32 respondents who are online consumers of SME products. Procedures and techniques for data collection based on primary data as the main data, along with other secondary data. Data analysis techniques include validity, reliability, data normality tests, partial correlation tests, coefficient of determination, multiple regression, t tests and F tests. This study shows that partially social media has a significant positive effect on interest in purchasing SME products, as well as partially eWOM positive and significant effect on purchase intention. Simultaneously it was found that social media and eWOM had a significantly positive effect on the intention to purchase SME products
KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE YANG DIPENGARUHI OLEH KUALITAS PRODUK DAN METODE PEMBAYARAN Agus Sudigdo; Taufik Alwi; Irwan Kurniawan
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.506

Abstract

This study aims to examine the effect of product quality and payment methods on purchase decisions at marketplace Shopee Jakarta. The research method used is a quantitative research method. This research uses probability sampling method with cluster sampling technique and random stratified sampling with the number of respondents as many as 400 respondents. The data collection technique used a questionnaire which was processed using SPSS version 25. Data analysis used validity test, reliability test, classical assumption test, multiple linear regression analysis and hypothesis testing consisting of t test, F test and R2 test. And the results show that the selected 2 independent variables (product quality and payment methods) simultaneously have a significant and significant effect on purchasing decisions. Then for the results of the partial study, the independent variables consisting of product quality and payment methods are positive and significant. And the R2 test value obtained in this study is 0.512, meaning that 51.2% of Purchase Decisions can be explained by product quality and payment methods and the remaining 48.8% explained by other variables that were not examined
Co-Authors Agus Sudigdo Agus Sudigdo Eka Giovana Asti Iwan Kurniawan Karno Karno muchtar, ali masjono Taufik Alwi Taufik Taufik Taufik Taufik