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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Bina Bangsa Ekonomika
Agus Sudigdo
Universitas IPWIJA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE YANG DIPENGARUHI OLEH KUALITAS PRODUK DAN METODE PEMBAYARAN Agus Sudigdo; Taufik Alwi; Irwan Kurniawan
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.506

Abstract

This study aims to examine the effect of product quality and payment methods on purchase decisions at marketplace Shopee Jakarta. The research method used is a quantitative research method. This research uses probability sampling method with cluster sampling technique and random stratified sampling with the number of respondents as many as 400 respondents. The data collection technique used a questionnaire which was processed using SPSS version 25. Data analysis used validity test, reliability test, classical assumption test, multiple linear regression analysis and hypothesis testing consisting of t test, F test and R2 test. And the results show that the selected 2 independent variables (product quality and payment methods) simultaneously have a significant and significant effect on purchasing decisions. Then for the results of the partial study, the independent variables consisting of product quality and payment methods are positive and significant. And the R2 test value obtained in this study is 0.512, meaning that 51.2% of Purchase Decisions can be explained by product quality and payment methods and the remaining 48.8% explained by other variables that were not examined
KEPERCAYAAN KONSUMEN DALAM MEMEDIASI PERSONAL SELLING DAN DAYA TANGGAP PT. ARKA KELOLA KONSULTINDO TERHADAP KEPUTUSAN PEMBELIAN ASURANSI KENDARAAN BERMOTOR Kartika Maharani; Agus Sudigdo
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10812

Abstract

In order to prove the influence of personal selling and company’s responsiveness that makes purchasing decisions with consumer trust as a mediating variable, research was conducted. This research was conducted at PT. Arka Kelola Konsultindo by taking 67 samples which is calculated by using the Slovin formula from a total population of 206 consumers who buy motor vehicle insurance in 2022 through PT. Arka Kelola Konsultindo, with a 10% margin of error. The research was conducted quantitatively and used WarpPLS 8.0 analysis with hypothesis testing using the t-test and sig 0.05. The research found that personal selling, responsiveness directly had a positive and significant effect on consumer trust, consumer trust had a positive and significant effect on purchasing decisions. Meanwhile, personal selling, responsiveness indirectly has a positive and significant effect on purchasing decisions through consumer trust.).
Co-Authors Irwan Kurniawan Kartika Maharani Taufik Alwi