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All Journal Jurnal Ilmiah Pengabdian dan Inovasi
I Wayan Gede Lamopia
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Rebranding Logo dan Citra: Upaya Pengembangan Usaha Kain Pantai Aussenchia Wulandari, Riza; Tria Hikmah Pratiwi; Lilis Yuningsih; I Wayan Gede Lamopia
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 4 (2024): Jurnal Ilmiah Pengabdian dan Inovasi (Juni)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i4.398

Abstract

The development of society today requires an industry to transform to increase customer loyalty. Lack of understanding of the importance of branding is a minimal marketing problem. This community service activity aims to develop a business owned by a beach fabric home industry called Aussenchia. The object of this community service was carried out in Denpasar City, Bali Province within 8 months. This method of implementation applies participatory action research involving Aussenchia in determining the rebranding of the logo. The result obtained is the formation of a logo adapted from the Aussenchia motif in the form of simple strokes that are collected and arranged to form a repetitive pattern and the addition of the shape of the gate as a philosophy of opening fortune.  This logo branding was then applied to the new Aussenchia packaging. The implication of this community service activity is to increase the novelty of marketing strategies used for beach fabric packaging. In addition, business actors in the household industry category can consider considering the importance of branding their business identity.
Edukasi Urgensi Digital Marketing bagi UMKM di Kota Denpasar Wulandari, Riza; Lilis Yuningsih; Tria Hikmah Fratiwi; I Wayan Gede Lamopia
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 1 No. 4 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Juni)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v1i4.201

Abstract

Digital marketing is still not thoroughly known by business people. The lack of equal distribution of literacy education regarding information technology, especially in digital marketing, is still a major problem that must be resolved immediately. In addition, there is a lack of resources willing to provide training for MSMEs. The purpose of this community service activity is to analyze and educate the importance of digital marketing for business actors, namely MSMEs in Denpasar City. This activity uses a qualitative method where the data collection technique begins with observation, then interviews, followed by educational transfer. The result of this community service activity is that there are still many MSMEs that have not implemented digital marketing, so that educational transfer activities are considered quite successful in having an impact on MSMEs. The results of this activity are recommended to the academic community or stakeholders to provide digital marketing training evenly. So that business actors in the future will be ready to be competitive.
Pemberdayaan Pengrajin Emas “Surianti Gold” I Wayan Gede Lamopia; Puspawan, Dewa K Hendra; Borbon , I Made Wahyu; Baskara , I Made Arya Basma
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 3 No. 1 (2024): Jurnal Ilmiah Pengabdian dan Inovasi (September)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i4.413

Abstract

Surianti Gold is one of the gold craftsmen in Batubulan Village, located at Br. Tegal Jaya. Ni Wayan Surianti as the owner and gold craftsman has been in business since 1998. For 25 years, Mrs Surianti has been involved in making gold jewellery creations such as sumpel, pendant, cross, and also accept orders according to customer requests. Suranti Gold's production process still uses manual equipment. Even though there are many gold craftsmen in the Batubulan area who use modern tools. To support Surianti Gold gold craftsmen to be independently competitive, community service activities are carried out that focus on partner problems, namely production management and brand identity. This activity was carried out for 8 months by applying the pre-implementation, implementation and evaluation methods. The results of this community service activity are to improve production management, namely that the partner has a magnetic tumbler machine production tool which so far he still uses gold washing services. In addition, to optimise financial records, notes are given and to increase social networks, brand identity is given through the packaging logo. Overall, the activity was carried out with good cooperation.
Co-Authors Baskara , I Made Arya Basma Borbon , I Made Wahyu Lilis Yuningsih Puspawan, Dewa K Hendra Tria Hikmah Fratiwi Tria Hikmah Pratiwi Wulandari, Riza