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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Budimas : Jurnal Pengabdian Masyarakat
Purnadi Purnadi
Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto
Religion Humanities Economics, Econometrics & Finance Social Sciences Other

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STRATEGI BRANDING DALAM UPAYA MENINGKATKAN PEMASARAN PRODUK BAGI ANGGOTA UMKM BINAAN UNIVERSITAS MUHAMMADIYAH PURWOKERTO Purnadi Purnadi; Selamet Eko Budi Santoso; Astika Nurul Hidayah; Jovinda Percillia Marifatul U
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i2.9801

Abstract

Forum Komunikasi Wisata Kuliner UMP (FOKUSKU) merupakan forum silahturahmi paguyuban pedagang di lingkungan UMP, serta disebut wisata kuliner mengikui selogan UMP Kampus Wisata sebagai wadah untuk mengembangkan usaha dan kualitas diri pedagang. Persaingan bisnis yang semakin ketat membuat para pelaku UMKM melakukan perubahan strategi bisnisnya untuk menciptakan sebuah produk yang bernilai tinggi. Pasca pandemic covid-19 FOKUSKU mengalami kesulitan dalam mempertahankan usahanya supaya tidak gulung tikar. Salah satunya kurangnnya strategi pemasaran produk dari pasar domestik ke pasar yang lebih besar dan masih minimnya pemahaman tentang branding produk serta adanya penurunan income oleh sebagian masyarakat melalui personal branding. Hal itu menimbulkan masalah tingkat pendapatan pada bisnis ini. Luaran atau hasil yang ingin di capai dalam program ini adalah para pelaku UMKM yang tergabung dalam Forum Komunikasi Wisata Kuliner Universitas Muhammadiyah Purwokerto memiliki kemampuan dan keahlian dalam menerapkan strategi Branding. Kegiatan ini dilaksanakan dengan metode penyuluhan, pelatihan dan pendampingan. Kata kunci: Branding, Pemasaran Produk, FOKUSKU
INFLUENCE OF SELF EFFICACY, ORGANIZATIONAL CULTURE AND DISCIPLINE WORK ON THE PERFORMANCE OF NURSES AND EMPLOYEES MAJENANG HOSPITAL WITH ORGANIZATIONAL COMMITMENT AS MEDIATION VARIABLES Purnadi Purnadi; Hardiyanto Wibowo; Astika Nurul Hidayah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.9535

Abstract

Employee performance is the ability of employees to do certain skills. To complete a task or job a person should have a certain degree of willingness and level of ability. A person's willingness and skills are not effective enough to do something without a clear understanding of what to do and how to do it. With good organizational commitment in employees, it will prevent signs of strikes, decreased absenteeism, turnover intentions and job dissatisfaction. Furthermore, the encouragement that influences organizational commitment to self-efficacy, there are several factors that influence organizational commitment, one of which is self-efficacy. This research was conducted for 8 months. The research population was nurses at Majenang Hospital. Primary data collection techniques by observation and discussion, direct observation in the field using a questionnaire that is distributed. The data analysis method used is Partial Least Square (PLS). The results of this research are planned to be published in national/international seminars and in national journals. The results of the study show that self-efficacy, organizational culture and work discipline have no effect on organizational commitment. The results also show that organizational commitment has no effect on nurse performance. However, self-efficacy, organizational culture and work discipline affect the performance of nurses. Meanwhile, organizational commitment is proven to be unable to mediate the influence between self-efficacy, organizational culture and work discipline on the performance of nurses in Majenang Hospital. Keywords: Employee Performance, Organizational Commitment, Self Efficacy, Majenang Hospital, PLS
Co-Authors Astika Nurul Hidayah Hardiyanto Wibowo Jovinda Percillia Marifatul U Selamet Eko Budi Santoso