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All Journal INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Jurnal Ekonomi dan Bisnis (Jebi)
Ari Kristiana
Universitas Muhadi Setiabudi, Indonesia
Economics, Econometrics & Finance

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ADAPTING TO EVOLVING CONSUMER TRENDS: AN IN-DEPTH ANALYSIS OF STRATEGIC APPROACHES IN MARKETING MANAGEMENT ANDCONSUMER BEHAVIOR Ari Kristiana; Akbar Nuur Purnama Darma Wahana; Grace Christien Sumakul
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This paper extensively examines strategic approaches in marketing management and consumer behavior to respond to the dynamic shifts in consumer trends adeptly. Drawing from a diverse range of academic literature and industry reports, it elucidates critical theories and frameworks for navigating modern markets' ever-changing landscapes. This analysis includes concepts such as market orientation, data analytics, brand loyalty, and collaborative ventures, which are deemed indispensable for maintaining competitiveness in today's rapidly evolving business environment. Furthermore, the study underscores the importance of agility, adaptability, and innovation in effectively addressing consumers' evolving preferences. Additionally, it delves into the significance of comprehending cross- cultural disparities, harnessing the potential of digital technologies, and embracing sustainability practices to facilitate meaningful engagement with contemporary consumers. Through a comprehensive synthesis of existing literature, this research offers actionable insights and pragmatic recommendations tailored to businesses seeking to flourish amidst the dynamic nature of modern markets.
NAVIGATING THE INTERSECTION NEURO-MARKETING AND CONSUMER BAHAVIOR ANALYSIS: LEVERAGING INSIGHTS FOR EFFECTIVE CAMPAIGNS Ari Kristiana; Melyana Ratana Pugu; Deswita
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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In addition to providing new tools, neuromarketing ushers in a new era of consumer behavior research. These discoveries have turned marketing from a guessing game into an art with strong neuroscientific foundations. Understanding the complexities of the consumer mind is made easier with the creative and powerful approach of neuromarketing. This innovative method paints a vivid picture of the feelings and ideas that influence consumers' choices. This inspires us to embrace the marketing of the future, in which data and intuition work together to provide more insightful understandings of customer behavior and, consequently, more successful marketing campaigns. The research was carried out using the literature study method. This research discusses the meaning of neuro- marketing, basic principles and techniques of neuro-marketing, understanding and factors that influence consumer behavior, methods of analyzing consumer behavior, neuro-scientific approaches in understanding consumer behavior, and integration of techniques, neuro- marketing with consumer behavior analysis
Co-Authors Akbar Nuur Purnama Darma Wahana Deswita Grace Sumakul Melyana R Pugu