Garuda - Garba Rujukan Digital

The Influence of Brand Image, Product Innovation, and Social Media Marketing Activities on Iphone Purchasing Decisions In Jakarta Ponikasari Ponikasari; Mentiana Sibarani
Journal Research of Social Science, Economics, and Management Vol. 4 No. 5 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i5.757

This study aims to analyze the influence of brand image, product innovation and social media marketing activities on iPhone purchasing decisions in DKI Jakarta. This study is included in quantitative research. The population in this study were former iPhone users in DKI Jakarta who are currently or have used iPhone cellphones. The number of samples using the Cochran formula so that 100 respondents were obtained. The analysis method used is multiple linear regression. The results of the study show that brand image has a significant effect on iPhone purchasing decisions in DKI Jakarta, product innovation has a significant effect on iPhone purchasing decisions in DKI Jakarta, and social media marketing activities have a significant effect on iPhone purchasing decisions. Then, brand image, product innovation and social media marketing activities simultaneously (together) have a significant effect on iPhone purchasing decisions in DKI Jakarta. It is recommended that Apple can utilize platforms such as Instagram and TikTok to display user stories that illustrate how the iPhone supports their lifestyle. Local content that is tailored to trends in Jakarta, such as sustainability issues or urban productivity needs, can also increase appeal.

Analisis Pengaruh Current Ratio, Debt to Equity Ratio, Net Profit Margin dan Total Aset Turnover Terhadap Harga Saham pada Perusahaan Sektor Energi di Bursa Efek Indonesia Periode 2019-2022 Budi Suhari; Mentiana Sibarani; Dhany Heryanto Soegieharto
Journal of Economics and Business UBS Vol. 12 No. 6 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v2i6.863

The aim of this research is to determine the influence of liquidity ratios, profitability, solvency and asset turnover ratios on share prices in energy sector companies on the Indonesia Stock Exchange. The phenomenon that occurred was when the energy sector stock index became the highest compared to other sectors throughout 2022, reaching 36 percent with growth of 2.1 percent. The sampling method for this research uses a purposive sampling method, where of the eighty-four energy sector companies, only thirty-two companies were selected that had complete financial reports for 2021-2022. The results of the research show that the variable factors Current Ratio and Debt to Equity Ratio partially have a negative effect on stock prices, while the variable factors Net Profit Margin and Total Asset Turnover ratios partially have a positive effect on stock prices. Meanwhile, simultaneously the variables Current Ratio, Net Profit Margin, Debt to Equity Ratio and Total Asset Turnover have a significant influence on share prices. It is hoped that future research will be able to determine the effect on stock returns.

The Influence of Transformational Leadership, Job Satisfaction, and Burnout on Turnover Intention among Gen-Z Employees in Start-Up Companies in Indonesia Ryan Kharisma RAKHMAT; Mentiana SIBARANI
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1489

This study investigates the influence of transformational leadership, job satisfaction, and burnout on turnover intention among Generation Z employees in Indonesian start-up companies. Utilizing a quantitative research approach with 150 respondents from fintech, e-commerce, and logistics start-ups in Jakarta and Bandung, data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that transformational leadership significantly enhances job satisfaction and reduces burnout, but it does not directly affect turnover intention. Burnout significantly increases turnover intention, while job satisfaction does not serve as a significant mediator in the relationship between transformational leadership or burnout and turnover intention. These results highlight burnout as a critical factor driving employee turnover and suggest that leadership strategies alone are insufficient to retain Gen Z talent. The study underscores the importance of addressing emotional well-being, work-life balance, and organizational support systems to mitigate turnover in high-pressure start-up environments.

The Influence of Job Satisfaction, Work Motivation, and Work Environment on Employee Performance at PT. Gelora Mandiri Membangun Aryo Indro Prasojo; Mentiana Sibarani
Return : Study of Management, Economic and Bussines Vol. 4 No. 1 (2025): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i1.315

The purpose of this study is to look at how job happiness, work motivation, and work environment affect employee performance at the PT. Gelora Mandiri Membangun. Job satisfaction comprises addressing employees' emotional needs and expectations while carrying out their duties. Work motivation is classified into inner elements, such as a sense of accomplishment and self-development, and external factors, such as financial incentives and recognition. The work environment encompasses the physical and social circumstances that either help or impede employee productivity. This study employs a quantitative approach using survey methodologies. The sample comprised of 100 purposively selected respondents. Multiple linear regression approaches were used to determine the impact of independent factors (job happiness, work motivation, and work environment) on the dependent variable (employee performance). The research findings indicate that the third independent variable, job happiness, work motivation, and work environment, has a favorable and significant impact on employee performance. Work motivation was determined to be the most important element impacting employee performance. Furthermore, regression research reveals that the combination of these three factors may account for 65% of the variation in employee performance. Thus, enhancing job happiness, motivation, and work environment will have a major impact on staff performance at PT. Gelora Mandiri Membangun. According to the findings of this research, firms should prioritize techniques that raise motivation and job satisfaction, as well as improve the work environment, in order to boost productivity. Continuous staff development and welfare enhancement activities are recommended.

Pemetaan SWOT: Analisis Faktor Internal dan Eksternal dalam Model Pembiayaan Green Loan BCA Ignatius Abraham Enga Tifaona; Mentiana Sibarani; Posma Sariguna Johnson Kennedy
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5464

ABSTRAKPenelitian ini menganalisis SWOT (Strengths, Weaknesses, Opportunities, Threats) dari efektivitas pembiayaan hijau (green loan) PT Bank Central Asia Tbk (BCA) melalui pendekatan Systematic Literature Review (SLR). Analisis difokuskan pada faktor internal (kapasitas permodalan, efisiensi operasional, tata kelola ESG, kapabilitas MRV, digitalisasi) dan eksternal (regulasi, insentif fiskal, kondisi pasar, serta tekanan pemangku kepentingan). Hasil pemetaan SWOT menunjukkan kekuatan berupa modal yang kuat, efisiensi operasional, dan inovasi produk; kelemahan meliputi inefisiensi, non performance loan (NPL) tinggi, dan keterbatasan pipeline proyek; peluang mencakup roadmap keuangan berkelanjutan dan permintaan pasar hijau; sedangkan ancaman berasal dari ketidakpastian regulasi, risiko greenwashing, serta volatilitas makroekonomi. Integrasi kerangka Resource-Based View (RBV) dan Institutional Theorymenegaskan bahwa kapabilitas internal hanya efektif bila didukung ekosistem regulatif dan pasar yang stabil. Studi ini menyimpulkan bahwa penguatan tata kelola, harmonisasi definisi, peningkatan kapabilitas Measurement, Reporting, and Verification (MRV), dan partisipasi aktif dalam ekosistem kebijakan merupakan langkah strategis untuk memperbesar kontribusi green loan dalam transisi menuju keuangan berkelanjutan.ABSTRACTThis study examines the SWOT (Strengths, Weaknesses, Opportunities, Threats) of effectiveness of green loan implementation at PT Bank Central Asia Tbk (BCA) using a Systematic Literature Review (SLR). The analysis focuses on internal factors (capital adequacy, operational efficiency, ESG governance, MRV capabilities, and digitalization) and external factors (regulations, fiscal incentives, market conditions, and stakeholder pressure). The SWOT mapping reveals strengths such as strong capital, operational efficiency, and product innovation; weaknesses including inefficiencies, high NPLs, and limited project pipelines; opportunities related to the sustainable finance roadmap and green market demand; and threats stemming from regulatory uncertainty, greenwashing risks, and macroeconomic volatility. Integrating the Resource-Based View (RBV) and Institutional Theory, the findings highlight that internal capacities are only effective when supported by a stable regulatory framework and mature market ecosystem. The study concludes that strengthening governance, harmonizing definitions, enhancing Measurement, Reporting, and Verification (MRV) capabilities, and engaging in policy ecosystems are key strategies to maximize the contribution of green loans in the transition toward sustainable finance.

Reclamation and Post-Mining Management at PT. XYZ East Kalimantan Province Julyas Vico; Mentiana Sibarani
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 1 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i1.171

East Kalimantan Province is one of the largest coal producers in Indonesia. Mining activities often have a negative impact on the environment, making it important to manage reclamation effectively. The purpose of this study is to understand and analyze the management of reclamation and post-mining at PT XYZ to minimize the negative impacts of mining activities. This research uses a case study method with a qualitative descriptive approach. Data was collected through interviews, observation and documentation. The informants involved were purposively selected to gain an in-depth understanding of reclamation practices. The results show that PT XYZ routinely conducts reclamation and post-mining activities. However, the implementation has not been fully optimized due to various constraints, including the lack of a good reclamation plan, adequate funding and the involvement of all relevant parties. To minimize the negative impacts of mining activities, a strong commitment from the company, community and government is needed to create sustainable and environmentally friendly mining operations. This study provides important insights into reclamation practices and managerial approaches that can be adopted by other companies.

The Influence of Cost Management and Human Resource Management (HR) on Operational Excellence Monitored Through the Balance Scorecard Framework Fatria Asia Avanti; Mentiana Sibarani
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.51890

This study aims to analyze the influence of cost management and human resource management (HR) on operational excellence monitored through the Balance Scorecard framework in the oil and gas and limited energy industry in Indonesia. In facing the challenges of the energy transition towards Net Zero Emission 2060, oil and gas companies need to optimize operational efficiency through effective cost management and optimal human resource management. This study uses a quantitative approach with Exploratory Factor Analysis (EFA) and multiple linear regression techniques. Data was collected through a questionnaire of 71 respondents consisting of company leaders, managers, and operational staff in oil and gas and mining companies with at least 3 years of experience. The results showed that cost management had a significant effect on operational excellence with a regression coefficient of 0.454 (t-count = 4.941 > t-table = 1.9960). HR management has a stronger influence on operational excellence with a regression coefficient of 0.486 (t-count = 5.288 > t-table = 1.9960). Simultaneously, the two variables were able to explain 79.5% of the variance in operational excellence (R² = 0.795). The Balance Scorecard has proven to be effective as a holistic monitoring tool that integrates financial and non-financial aspects. This research provides a practical contribution for energy companies in optimizing operational strategies through the synergy of cost management and human resource management supported by a dynamic BSC monitoring system.

Comparative Analysis of Operational and Investment Costs Between Diesel Trucks and Electric Trucks in Coal Transportation Activities in West Kutai Regency Roni Roni; Mentiana Sibarani
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.51942

This study aims to compare investment and operational costs between electric trucks (Electric Vehicles/EV) and diesel trucks (Internal Combustion Engine/ICE) in coal transportation activities in Kutai Barat Regency. The main issue addressed is the high investment cost of electric vehicles and their suboptimal operational productivity compared to conventional vehicles. A employed using descriptive statistics and the non-parametric Mann–Whitney U test. Data were collected from actual operational measurements of both vehicle types. The results show that electric trucks have significantly higher investment costs than diesel trucks. However, in terms of energy efficiency, electric trucks offer significant savings up to 72.9% in energy costs. Meanwhile, operational and total costs between the two truck types were not statistically different. In terms of productivity and daily output capacity, diesel trucks were significantly superior. These findings suggest the adoption of a mixed-fleet strategy and underscore the importance of developing supporting infrastructure such as swab charging stations to optimize the role of electric vehicles in the mining sector.

Pengaruh Online Customer Review di Tiktok, Online Customer Rating, dan Harga Terhadap Keputusan Pembelian Produk Bayi pada Marketplace Shopee Andreas Nindityo; Mentiana Sibarani
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/vcn02f68

Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review di TikTok, Online Customer Rating, dan harga terhadap keputusan pembelian produk bayi pada marketplace Shopee. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 97 orang yang berdomisili di wilayah Jabodetabek dan Bandung, merupakan pengguna Shopee, serta pernah melihat review produk bayi di TikTok. Data dikumpulkan melalui penyebaran kuesioner secara online menggunakan skala Likert dan dianalisis menggunakan metode regresi logistik biner (binary logistic regression) dengan bantuan aplikasi IBM SPSS Statistics. Pengujian instrumen dilakukan melalui uji validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa secara simultan Online Customer Review di TikTok, Online Customer Rating, dan harga berpengaruh signifikan terhadap keputusan pembelian produk bayi pada marketplace Shopee. Hal tersebut dibuktikan melalui hasil Omnibus Test of Model Coefficients dengan nilai signifikansi sebesar 0,000 < 0,05. Nilai Nagelkerke R Square sebesar 0,278 menunjukkan bahwa variabel independen mampu menjelaskan keputusan pembelian sebesar 27,8%, sedangkan sisanya dipengaruhi faktor lain di luar penelitian. Hasil Hosmer and Lemeshow Test menunjukkan model penelitian dinyatakan fit dan layak digunakan. Berdasarkan hasil penelitian, dapat disimpulkan bahwa ulasan produk di TikTok, rating produk, dan harga menjadi faktor penting yang mempengaruhi keputusan pembelian konsumen dalam transaksi e-commerce, khususnya pada produk bayi di Shopee. Penelitian selanjutnya diharapkan dapat menambahkan variabel lain seperti kepercayaan konsumen, kualitas produk, atau promosi digital untuk memperoleh hasil penelitian yang lebih komprehensif

The Influence of Transformational Leadership, Job Satisfaction, and Burnout on Turnover Intention among Gen-Z Employees in Start-Up Companies in Indonesia Ryan Kharisma RAKHMAT; Mentiana SIBARANI
International Journal of Environmental, Sustainability, and Social Science (IJESSS) Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1489

This study investigates the influence of transformational leadership, job satisfaction, and burnout on turnover intention among Generation Z employees in Indonesian start-up companies. Utilizing a quantitative research approach with 150 respondents from fintech, e-commerce, and logistics start-ups in Jakarta and Bandung, data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that transformational leadership significantly enhances job satisfaction and reduces burnout, but it does not directly affect turnover intention. Burnout significantly increases turnover intention, while job satisfaction does not serve as a significant mediator in the relationship between transformational leadership or burnout and turnover intention. These results highlight burnout as a critical factor driving employee turnover and suggest that leadership strategies alone are insufficient to retain Gen Z talent. The study underscores the importance of addressing emotional well-being, work-life balance, and organizational support systems to mitigate turnover in high-pressure start-up environments.

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