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All Journal Journal of Economics and Business UBS Journal Research of Social Science, Economics, and Management
Mentiana Sibarani
Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa
Economics, Econometrics & Finance Environmental Science

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The Influence of Brand Image, Product Innovation, and Social Media Marketing Activities on Iphone Purchasing Decisions In Jakarta Ponikasari Ponikasari; Mentiana Sibarani
Journal Research of Social Science, Economics, and Management Vol. 4 No. 5 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i5.757

Abstract

This study aims to analyze the influence of brand image, product innovation and social media marketing activities on iPhone purchasing decisions in DKI Jakarta. This study is included in quantitative research. The population in this study were former iPhone users in DKI Jakarta who are currently or have used iPhone cellphones. The number of samples using the Cochran formula so that 100 respondents were obtained. The analysis method used is multiple linear regression. The results of the study show that brand image has a significant effect on iPhone purchasing decisions in DKI Jakarta, product innovation has a significant effect on iPhone purchasing decisions in DKI Jakarta, and social media marketing activities have a significant effect on iPhone purchasing decisions. Then, brand image, product innovation and social media marketing activities simultaneously (together) have a significant effect on iPhone purchasing decisions in DKI Jakarta. It is recommended that Apple can utilize platforms such as Instagram and TikTok to display user stories that illustrate how the iPhone supports their lifestyle. Local content that is tailored to trends in Jakarta, such as sustainability issues or urban productivity needs, can also increase appeal.
Analisis Pengaruh Current Ratio, Debt to Equity Ratio, Net Profit Margin dan Total Aset Turnover Terhadap Harga Saham pada Perusahaan Sektor Energi di Bursa Efek Indonesia Periode 2019-2022 Budi Suhari; Mentiana Sibarani; Dhany Heryanto Soegieharto
Journal of Economics and Business UBS Vol. 12 No. 6 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v2i6.863

Abstract

The aim of this research is to determine the influence of liquidity ratios, profitability, solvency and asset turnover ratios on share prices in energy sector companies on the Indonesia Stock Exchange. The phenomenon that occurred was when the energy sector stock index became the highest compared to other sectors throughout 2022, reaching 36 percent with growth of 2.1 percent. The sampling method for this research uses a purposive sampling method, where of the eighty-four energy sector companies, only thirty-two companies were selected that had complete financial reports for 2021-2022. The results of the research show that the variable factors Current Ratio and Debt to Equity Ratio partially have a negative effect on stock prices, while the variable factors Net Profit Margin and Total Asset Turnover ratios partially have a positive effect on stock prices. Meanwhile, simultaneously the variables Current Ratio, Net Profit Margin, Debt to Equity Ratio and Total Asset Turnover have a significant influence on share prices. It is hoped that future research will be able to determine the effect on stock returns.
Co-Authors Budi Suhari Dhany Heryanto Soegieharto Ponikasari Ponikasari