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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal AbdiMas Nusa Mandiri EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Darwin Yuwono Riyanto
Universitas Dinamika
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Mathematics Physics Social Sciences Other

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Pelatihan Komunikasi Pemasaran Produk UMKM pada Dinas Koperasi dan Usaha Mikro Kabupaten Sidoarjo Siswo Martono; Mochammad Arifin; Darwin Yuwono Riyanto; Sulistiowati
Ekobis Abdimas Vol 4 No 2 (2023): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.4.2.8168

Abstract

Pelatihan komunikasi pemasaran untuk Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Sidoarjo merupakan sebuah inisiatif penting yang dilakukan oleh Dinas Koperasi dan Usaha Mikro Kabupaten Sidoarjo. Pelatihan ini bertujuan untuk membantu UMKM memahami dan menerapkan strategi pemasaran yang efektif dalam meningkatkan penjualan, memperluas pasar, dan memperkuat citra merek mereka. Metode pelaksanaan pelatihan melibatkan beberapa tahapan, mulai dari koordinasi dengan mitra, identifikasi dan analisis situasi, hingga pengenalan dasar pemasaran dan materi terpadu mengenai komunikasi pemasaran. Selain itu, pendampingan juga dilakukan untuk memastikan pemahaman dan penerapan praktis dari materi pelatihan. Hasil dan pembahasan dari pelatihan tersebut menunjukkan pentingnya strategi pemasaran bagi UMKM. Strategi ini mencakup pemahaman pasar, penetapan harga yang tepat, promosi yang efektif, pelayanan pelanggan yang baik, serta penggunaan teknologi dan kerjasama dengan UMKM lain. Dampak positif yang dihasilkan dari pelatihan ini meliputi peningkatan pengetahuan dan keterampilan UMKM, peningkatan penjualan, perluasan pasar, peningkatan citra merek, penggunaan media sosial yang lebih efektif, dan peningkatan kepercayaan pelanggan. Manfaatnya juga mencakup peningkatan keberlanjutan bisnis, penciptaan lapangan kerja, mendorong inovasi, penguatan komunitas bisnis lokal, peningkatan pengetahuan komunitas UMKM, peningkatan daya saing regional, dan kontribusi keuangan pada tingkat daerah.
PENDAMPINGAN PENCATATAN KEUANGAN DAN BRANDING UMKM LANSIA MENGGUNAKAN ARTIFICIAL INTELLIGENCE GEMINI Martinus Sony Erstiawan; Yosef Richo Andrianto; Darwin Yuwono Riyanto; Desita Rizky Amelia Kusumaningtyas; Sri Hariani Eko Wulandari
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 3 (2026): Periode Juli 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i3.8362

Abstract

The main challenges facing productive senior-run MSMEs in Elok Semolowaru, Surabaya, include low basic financial literacy, the failure to separate business and personal finances, poor transaction record-keeping, and suboptimal brand identity and use of digital technology. These conditions hinder data-driven business decision-making and product competitiveness in the market. The objective of the activity is to enhance the managerial capacity of senior-run SMEs through the integration of two aspects of Artificial Intelligence (AI) in simple financial record-keeping and product branding, which will also serve as the foundation for flagship activities of productive senior-run SMEs. The method used was the Participatory Action Learning System (PALS) through outreach, workshops, demonstrations, and hands-on practice on December 16–17, involving 32 senior-run SMEs as partners. Evaluation was conducted using pre- and post-tests on a 1–4 Likert scale to measure improvements in financial and digital literacy. The results of the activity showed an increase in average scores of 48%–61% across all indicators, particularly in the aspects of financial separation, basic profit understanding, and branding. The achievement level remains in the “fairly understanding” category. This activity effectively enhances the basic capacity of senior citizen SMEs; however, continuous mentoring is essential to achieve digital independence and long-term economic impact.
E-COMMERCE; THE NEW PHENOMENON AND HOW TO BE SUCCED IN MARKETPLACE Rudi Santoso; Darwin Yuwono Riyanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15112

Abstract

This study aims to measure the factors that influence the satisfaction of Brodo e-commerce web users. The growth of e-commerce is also in line with the rapid use of the internet over the last 10 years. Brodo is one of the local businesses that was founded in 2010 and started to use the website address Bro.do as a means for consumers to choose their products easily. This research is descriptive research with a survey method. The independent variables of this study are usability (X1), information quality (X2), service interaction quality (X3), and the dependent variable is User Satisfaction (Y). The research object is Brodo e-commerce web users as many as 100 respondents. The results of the study show that the usability or usability value of e-commerce web applications has an influence on User Satisfaction. The R2 value of this study was 0.463. Meanwhile the results of the partial t test show that only variable X1 (Usability) influences User Satisfaction with a significance value of 0.000 <  (0.05). While the other variables X2 and X3 have no effect on user satisfaction with a significance value of 0.314 and 0.953 respectively >  (0.05)
Co-Authors Desita Rizky Amelia Kusumaningtyas Martinus Sony Erstiawan Mochammad Arifin Rudi Santoso Siswo Martono Sulistiowati, Sulistiowati Wulandari, Sri Hariani Eko