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All Journal Gorga : Jurnal Seni Rupa Ideas: Jurnal Pendidikan, Sosial dan Budaya Tekmulogi: Jurnal Pengabdian Masyarakat EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Siswo Martono
Universitas Dinamika
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Aset Budaya sebagai Daya Tarik Destinasi Wisata Desa Pujiharjo Siswo Martono; Mochammad Arifin
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 4 (2022): Ideas: Pendidikan, Sosial, dan Budaya (November)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i4.1052

Abstract

The people of Pujiharjo Village have a unique tradition of ancestral heritage and its existence continues to be preserved by posterity until now. These traditions, including: sayan, watering, downloading and picking the sea. This study aims to analyze the traditions that have been passed down from generation to generation and the participation of the cultural conservation community as an effort to promote Pujiharjo Village as a cultural tourism destination. The research method uses descriptive qualitative. The results show that the Sayan tradition is a form of mutual cooperation to ease the burden on the citizens and the tradition is an expression of gratitude for the grace of God Almighty. Community participation is categorized into two groups, namely conservationists and cultural connoisseurs
Ragam Budaya Desa Jati Pasar sebagai Aset Menuju Destinasi Wisata yang Berbasis Budaya Siswo Martono
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 2 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Mei)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i2.1337

Abstract

The development of Jatipasar village as a cultural tourism destination is not only to increase the number of visits but also to pay attention to the economic, environmental, social and technological dimensions. This study aims to photograph the potentials that have the opportunity to make Jatipasar village a cultural tourism destination. This type of research is ethnographic qualitative. Data collection by observation, interviews, documentation, literature study and analyzed descriptively. The results of the analysis of Jatipasar village development with the concept of sustainable tours development. There are 4 dimensions that become the principles of development, namely 1) economic, 2) environmental, 3) social and 4) technology. The development of tourist destinations with the concept of sustainable tours development always pays attention to the negative and positive impacts on society.
Workshop digital marketing dan implementasi media sosial untuk akselerasi penjualan bagi pelaku UMKM di kelurahan Kedung Baruk Surabaya Slamet Slamet; Siswo Martono
TEKMULOGI: Jurnal Pengabdian Masyarakat Vol 2, No 1 (2022): Mei 2022
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (650.25 KB) | DOI: 10.17509/tmg.v2i1.45389

Abstract

MSMEs have been proven to be able to encourage the country's economic progress. The existence of MSMEs cannot be eliminated or avoided from the nation's society today. Its existence is very useful in terms of distribution of community income. The problem that is often experienced by MSME actors is the lack of experience in managing their business. Many of the MSME players only focus on producing goods, but do not think about how to expand their business. The effect is that it is difficult to increase the business and the business that is carried out is running in place. In addition, the difficulty in distributing goods is a factor that causes the distribution of goods to be less widespread. This is because the perpetrators have not been able to do their marketing online and after that the average of these MSMEs experienced a decline in sales and distribution of goods. From the problems faced, an appropriate business development strategy is needed and the important role of the government. The internet technology-based coaching approach is carried out for MSME actors. The development of the internet supports progress in all aspects including business and business transactions using digital marketing and social media that can be used by MSME actors in increasing sales and developing their business. This community service activity is carried out for MSME actors, in Kedung Baruk Village, Surabaya. It is recorded that 17 MSMEs are engaged in food and beverage, handicrafts, grocery stores, printing, and fashion.
Penggunaan teknologi informasi untuk mengelola data imunisasi dan gizi pada posyandu Kureksari kecamatan Waru Sidoarjo Slamet Slamet; Siswo Martono; I Gusti Alit Widana P; Ferdiansyah Darmawan
TEKMULOGI: Jurnal Pengabdian Masyarakat Vol 2, No 2 (2022): November 2022
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3066.047 KB) | DOI: 10.17509/tmg.v2i2.51042

Abstract

Posyandu is one of the main programs of the Government of Indonesia related to public health services, especially for the health of infants, toddlers and pregnant women. Routine activities carried out by posyandu include monitoring pregnant women, monitoring growth and providing immunizations for infants, toddlers and pregnant women. Posyandu is usually driven by selected cadres with guidance from health workers in their area. The Sakura Posyandu located in Kureksari Village, Waru District, Sidoarjo Regency has activities that empower and provide convenience to the community in obtaining basic health services. The main goal is to reduce maternal and infant mortality. In the management of immunization and nutrition data, the data input process is still carried out in two stages, namely by entering the cadres' books and maternal and child health books. This often results in redundancy and data loss, in addition to inefficient time and asynchronous data between the original and stored data. Therefore, it is necessary to apply immunization and nutrition data management at the Sakura Posyandu to facilitate the management of the data they have. As a result, the processing process becomes more efficient, there is no duplicate data and data retrieval becomes faster.
Pelatihan Komunikasi Pemasaran Produk UMKM pada Dinas Koperasi dan Usaha Mikro Kabupaten Sidoarjo Siswo Martono; Mochammad Arifin; Darwin Yuwono Riyanto; Sulistiowati
Ekobis Abdimas Vol 4 No 2 (2023): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.4.2.8168

Abstract

Pelatihan komunikasi pemasaran untuk Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Sidoarjo merupakan sebuah inisiatif penting yang dilakukan oleh Dinas Koperasi dan Usaha Mikro Kabupaten Sidoarjo. Pelatihan ini bertujuan untuk membantu UMKM memahami dan menerapkan strategi pemasaran yang efektif dalam meningkatkan penjualan, memperluas pasar, dan memperkuat citra merek mereka. Metode pelaksanaan pelatihan melibatkan beberapa tahapan, mulai dari koordinasi dengan mitra, identifikasi dan analisis situasi, hingga pengenalan dasar pemasaran dan materi terpadu mengenai komunikasi pemasaran. Selain itu, pendampingan juga dilakukan untuk memastikan pemahaman dan penerapan praktis dari materi pelatihan. Hasil dan pembahasan dari pelatihan tersebut menunjukkan pentingnya strategi pemasaran bagi UMKM. Strategi ini mencakup pemahaman pasar, penetapan harga yang tepat, promosi yang efektif, pelayanan pelanggan yang baik, serta penggunaan teknologi dan kerjasama dengan UMKM lain. Dampak positif yang dihasilkan dari pelatihan ini meliputi peningkatan pengetahuan dan keterampilan UMKM, peningkatan penjualan, perluasan pasar, peningkatan citra merek, penggunaan media sosial yang lebih efektif, dan peningkatan kepercayaan pelanggan. Manfaatnya juga mencakup peningkatan keberlanjutan bisnis, penciptaan lapangan kerja, mendorong inovasi, penguatan komunitas bisnis lokal, peningkatan pengetahuan komunitas UMKM, peningkatan daya saing regional, dan kontribusi keuangan pada tingkat daerah.
PERANCANGAN DESTINATION BRANDING KAWASAN PANTAI PUCANGLABAN SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Nadya Cahya Faradita; Siswo Martono; Dhika Yuan Yurisma
Gorga : Jurnal Seni Rupa Vol. 12 No. 2 (2023): Gorga : Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v12i2.49570

Abstract

One of the beaches in Tulungagung Regency known for its beautiful waves and pristine white sand is Pucanglaban Beach. It is suitable for swimming, sunbathing, or simply relaxing by the shore. This tourist destination is directly adjacent to the southern sea. The natural potential of Desa Pucanglaban encompasses the coastal area, including Pacar Beach, Kedung Tumpang Beach, and Molang Beach. The entrance fee to access this beach area is highly affordable, costing only Rp. 8,000, allowing visitors to enjoy all three beaches simultaneously. Facilities in the Pucanglaban Beach area include a mosque, restrooms, safety equipment, tent rentals, food and beverage stalls, parking facilities, and photo spots. However, despite the comprehensive facilities, this beach area lacks a strong brand identity. This research aims to design a destination branding strategy for the Pucanglaban Beach area with the goal of increasing brand awareness, contributing to the economic growth of Desa Pucanglaban, introducing the beauty and allure of Pucanglaban Beach to a wider audience, and creating a positive image. The design methodology used is design thinking, which involves various stages such as empathy, definition, ideation, prototype, and testing. The result of this design process is a key concept, namely "happiness," which signifies that this natural tourist destination can evoke a sense of happiness during and after a visit to Pucanglaban Beach by enjoying its natural beauty. This design is applied to create a logo, develop branding materials for the Pucanglaban Beach area, and implement it through various promotional tools such as x-banners, Instagram feeds, brochures, as well as various merchandise including clothing, mugs, stickers, keychains, and office stationery.Keywords: design, destination branding, brand awareness. AbstrakSalah satu pantai di kabupaten Tulung Agung  yang terkenal dengan ombaknya yang indah dan pasir putihnya yang bersih adalah pantai pucanglaban. Cocok untuk berenang, berjemur, atau bersantai di tepi pantai. Destinasi wisata ini berbatasan langsung dengan laut  selatan. Potensi alam yang dimiliki oleh Desa Pucanglaban meliputi area pesisir pantai, meliputi  Pantai Pacar, Pantai Kedung Tumpang, dan Pantai Molang. Tiket masuk untuk mengakses kawasan pantai ini sangat terjangkau, hanya seharga Rp. 8000, yang memungkinkan pengunjung untuk menikmati ketiga pantai tersebut secara sekaligus. Sarana dan prasarana di kawasan pantai Pucanglaban diantaranya adalah mushola, toilet, peralatan keselamatan, penyewaan tenda, stan makanan dan minuman, tempat parkir, serta lokasi untuk mengabadikan kegiatan dengan berfoto. Namun, meskipun fasilitasnya lengkap, kawasan pantai ini belum memiliki identitas merek yang kuat. Penelitian ini bertujuan untuk merancang strategi branding destinasi bagi kawasan pantai Pucanglaban, dengan tujuan meningkatkan kesadaran akan merek, berkontribusi pada pertumbuhan ekonomi Desa Pucanglaban, memperkenalkan keindahan dan daya tarik Pantai Pucanglaban kepada masyarakat secara lebih luas, serta menciptakan citra yang positif. Metode perancangan yang digunakan adalah desain berpikir (design thinking), yang melibatkan berbagai tahap seperti empati, definisi, berideasi, pembuatan prototipe, dan pengujian. Hasil dari perancangan ini adalah sebuah konsep utama, yaitu "kebahagiaan," yang menggambarkan bahwa destinasi wisata alam ini mampu memberikan pengalaman kebahagiaan selama dan setelah berkunjung ke Pantai Pucanglaban dengan menikmati keindahan alamnya. Perancangan ini diterapkan dalam pembuatan logo, pengembangan materi branding untuk kawasan Pantai Pucanglaban, dan implementasinya dalam beraneka pendukung promosi,  seperti x-banner, feed Instagram, brosur, serta berbagai merchandise seperti pakaian, mug, stiker, gantungan kunci, dan peralatan tulis kantor.Kata Kunci: perancangan,destination branding, brand awareness. Authors:Nadya Cahya Faradita : Universitas DinamikaSiswo Martono : Universitas DinamikaDhika Yuan Yurisma : Universitas Dinamika References:Adam, M., Siswo, A., Setya, M., & Erdiana, P. (2023). Perancangan Destination Branding Desa Jatipasar Sebagai Upaya Meningkatkan Brand Awareness. Jurnal Art Nouveau, 1(1).Michandani, E. S., & Arida, I. N. S. (2019). Perancangan Destination Branding Desa Wisata Kerta di Kecamatan Payangan Kabupaten Gianyar. JURNAL DESTINASI PARIWISATA, 7(1).https://doi.org/10.24843/jdepar.2019.v07.i01.p17.Sayatman, S., Soewito, B. M., & Noordyanto, N. (2021). Pengembangan Konsep Brand Identity dan Visual System ITS yang Lebih Terintegrasi. Jurnal Desain Idea: Jurnal Desain Produk Industri Institut Teknologi Sepuluh Nopember Surabaya, 20(1), 10.https://doi.org/10.12962/iptek_desain.v20i1.9329.Seragih, Y. G., & Azis, A. C. K. (2021). Tinjauan Hasil Gambar Ilustrasi Kartun dengan Objek Binatang. Ekspresi Seni: Jurnal Ilmu Pengetahuan dan Karya Seni, 23(2), 302-318.Simarmata, J. G., Azis, A. C. K., & Syukri, A. (2023). Desain Kemasan Bubuk Bandrek Betalana Desa Pohan Tonga. Seni Rupa, 19(02), 6-13.Tarumanagara, U., Barat, K. J., & Manual, S. (2023). Perancangan ulang identitas visual sebuah usaha elektronik rumah tangga. 12. Gorga¯: Jurnal Seni Rupa, 12(1), 26-32.Todings, R. E., E, P., & Nurfitri, R. (2022). Perancangan Corporate Identity Cv Arya Wasa Sebagai Citra Perusahaan. Gorga¯: Jurnal Seni Rupa, 11(2), 480. https://doi.org/10.24114/gr.v11i2.37300.Sayatman, S., Soewito, B. M., & Noordyanto, N. (2021). Pengembangan Konsep Brand Identity dan Visual System ITS yang Lebih Terintegrasi. Jurnal Desain Idea: Jurnal Desain Produk Industri Institut Teknologi Sepuluh Nopember Surabaya, 20(1), 10.https://doi.org/10.12962/iptek_desain.v20i1.9329.Seragih, Y. G., & Azis, A. C. K. (2021). Tinjauan Hasil Gambar Ilustrasi Kartun dengan Objek Binatang. Ekspresi Seni: Jurnal Ilmu Pengetahuan dan Karya Seni, 23(2), 302-318.Simarmata, J. G., Azis, A. C. K., & Syukri, A. (2023). Desain Kemasan Bubuk Bandrek Betalana Desa Pohan Tonga. Seni Rupa, 19(02), 6-13.Tarumanagara, U., Barat, K. J., & Manual, S. (2023). Perancangan ulang identitas visual sebuah usaha elektronik rumah tangga. 12. Gorga¯: Jurnal Seni Rupa, 12(1), 26-32.Todings, R. E., E, P., & Nurfitri, R. (2022). Perancangan Corporate Identity Cv Arya Wasa Sebagai Citra Perusahaan. Gorga¯: Jurnal Seni Rupa, 11(2), 480. https://doi.org/10.24114/gr.v11i2.37300.
DIGITAL COMIC STRIP AS AN ATTEMPT FOR SELF-CONTROL AGAINTS IMPULSIVE BUYING AMONG GENERATION Z Ghea Sonja Imanda; Siswo Martono; Evi Farsiah Utami
Gorga : Jurnal Seni Rupa Vol. 13 No. 2 (2024): Gorga : Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Generation Z has a close relationship with social media, which influences the emergence of Fear of Missing Out (FOMO). Uncontrolled FOMO can result in a lifestyle that prioritizes wants over needs. This type of lifestyle eventually has an impact on impulsive buying behaviors often seen in Generation Z. To prevent impulsive buying in Generation Z, good self-control is necessary. Based on this, the research aims to design a digital comic strip as an effort for self-control and prevention of impulsive buying in Generation Z. The digital comic strip is designed to send educative informations for the target audience. The research uses a qualitative method and the design process using a design thinking method. The results of the data collection in the form of observations, interviews, documentation, and literature studies indicate that many Generation Z have engaged in impulsive buying. In addition, data collection also shows that Generation Z is interested and easily accepts information from digital comic strips because of the simple language, easily understandable content, easy access, and attractive features, such as illustration style, character design, and story flow. Therefore, it is concluded that a digital comic strip is needed that can be used as an effort for Generation Z's self-control over impulsive buying.
Co-Authors Darwin Yuwono Riyanto Dhika Yuan Yurisma Evi Farsiah Utami, Evi Farsiah Ferdiansyah Darmawan Ghea Sonja Imanda I Gusti Alit Widana P Mochammad Arifin Nadya Cahya Faradita Slamet Sulistiowati, Sulistiowati