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All Journal Community Empowerment
Dinda Rahmalia
Universitas Muhammadiyah Bangka Belitung, Pangkal Pinang, Indonesia
Arts Humanities Education Public Health Social Sciences

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MSME branding training for coastal communities Rizki Martadinata; Fajar Rahmat Sidik; Akbar Raihanza; Miskatul Lathifah; Anggun Nabira; Nadia Nursamala; Sabrina Sabrina; Mutiara Safelia; Siti Syahriwulan; Dinda Rahmalia; Iful Rahmawati Mega
Community Empowerment Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11252

Abstract

Coastal areas not only serve as the economic hub for local communities engaged in fishing but also for Micro, Small, and Medium Enterprises (MSMEs). Due to their geographic proximity to the sea, coastal communities involved in MSMEs face some challenges in marketing their products, thus limiting their market reach. One of the hurdles experienced by coastal communities is a lack of understanding of technology usage in digital marketing. The objective of this community service is to educate MSMEs in coastal areas about product branding. The method employed involves providing training sessions. By the end of the program, MSME operators will have designed logos for their products and can begin transitioning to online sales.
Co-Authors Akbar Raihanza Anggun Nabira Fajar Rahmat Sidik Iful Rahmawati Mega Miskatul Lathifah Mutiara Safelia Nadia Nursamala Rizki Martadinata Sabrina Sabrina Siti Syahriwulan