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All Journal International Journal of Business, Law, and Education
Elisa Purnawati
Sekolah Tinggi Agama Islam Minhaajurrosyidiin
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Analysis of the Influence of Technical Expertise, Market Orientation, Social Capital, and Innovation on the Performance of Micro and Small Businesses in the Technology Sector Mesri Welhelmina Nisriani Manafe; Ahmad Rizani; Elisa Purnawati
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.493

Abstract

In today's rapidly evolving technology sector, the performance and sustainability of micro and small businesses hinge upon various factors, including technical expertise, market orientation, social capital, and innovation. Understanding the intricate interplay among these variables is crucial for devising effective strategies that foster growth and competitiveness within the industry. This research aims to explore the influence of technical expertise, market orientation, social capital, and innovation on the performance of micro and small businesses operating in the technology sector. Through empirical investigation and data analysis using Partial Least Squares Structural Equation Modeling (PLS SEM) with a sample of 100 businesses, this study sheds light on the relationships among these key factors and their implications for business success.
Co-Authors Ahmad Rizani Mesri Welhelmina Nisriani Manafe