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All Journal J-MABES
Aris Dwi Septian
STAI At-tahdzib
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Testimoni dan Diskon terhadap Ketertarikan Belanja di Shopee pada Santri Putri Pesantren At-Tahdzib Jombang Ashar, Asyarurahim; Amalia, Laili Rizqi; Septian, Aris Dwi
J-Mabes: Jurnal Manajemen, Akuntansi, Bisnis dan Studi Ekonomi Syariah Vol 2 No 2 (2025): J-MABES
Publisher : Sekolah Tinggi Agama Islam At-Tahdzib Ngoro Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61181/j-mabes.v2i2.506

Abstract

Discounts are proven to be able to provide more affordable price incentives for consumers, thus creating a strong sense of urgency to make a purchase. Although testimonials also have a significant influence, the role of discounts is more prominent in shaping consumer perceptions, beliefs, and purchasing decisions. This finding indicates that female students tend to consider price factors and special offers when making purchases on e-commerce platforms. This research aims to analyze the influence of discounts and testimonials on consumer purchase interest in the Shopee e-commerce platform among female students at the At-Tahdzib Islamic Boarding School in Jombang. Using a quantitative approach and regression analysis, the results show that discounts have a more dominant influence compared to testimonials in affecting consumer purchase interest. Research approach refers to the strategy or method used to collect data, analyze information, and achieve research objectives. In this study, the researcher used a quantitative approach. The quantitative approach uses numerical measurements and statistical analysis to test hypotheses and explain relationships between variables. The implication of this research is that sellers on the Shopee e-commerce platform can design marketing strategies that focus on discounts and attractive price offers, while still paying attention to the role of testimonials in building consumer trust.
PENGARUH PERTUMBUHAN EKONOMI DAN UPAH MINIMUM TERHADAP KEMISKINAN di JOMBANG JAWA TIMUR Aris Dwi Septian; Asyarurahim
J-Mabes: Jurnal Manajemen, Akuntansi, Bisnis dan Studi Ekonomi Syariah Vol 1 No 1 (2023): J-MABES
Publisher : Sekolah Tinggi Agama Islam At-Tahdzib Ngoro Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61181/j-mabes.v1i1.329

Abstract

This study aims to analyze: 1) the rate of economic growth and minimum wage in Jombang Regency; 2) the development of poverty in Jombang Regency; 3) the effect of economic growth and minimum wage on poverty in Jombang Regency. The data used in this study are secondary data for the period 2015 - 2022. Data analysis tools using multiple linear regression methods. Based on the results of the analysis, it is known that: 1) The average economic growth of Jombang Regency in the 2015-2022 period was -49%, the growth of the minimum wage of Jombang Regency was 7% and the growth of the poor population was -2% percent; 2) simultaneously economic growth and minimum wages have a significant effect on poverty in Jombang Regency, while partially the variable that has a significant effect on poverty is Economic Growth
Co-Authors Amalia, Laili Rizqi Ashar, Asyarurahim Asyarurahim