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All Journal Batara Wisnu : Indonesian Journal of Community Services Jurnal Ilmiah Mahasiswa Teknik
Gelard Untitha Pratama
Universitas Bina Bangsa
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : Batara Wisnu : Indonesian Journal of Community Services

 1 
PENDAMPINGAN UMKM DESA KEBUYUTAN KECAMATAN WANASALAM MELALUI STRATEGI PEMASARAN ONLINE UNTUK KELOMPOK USAHA BERSAMA “KARYA MANDIRI” Basuki Rakhim Setya Permana; Fajri Fatullah; Kayla Maharani; Mochammad Darif; Gelard Untitha Pratama
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 2 (2023): Batara Wisnu | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i2.207

Abstract

The aim of this study is to explore the marketing approaches employed by MSME players, particularly in Serang City. A notable method they use is E-commerce, a digital means of purchasing and selling items. Over time, E-commerce has expanded and is gradually taking over traditional storefronts. This study utilizes a descriptive qualitative data analysis approach, focusing on portraying the situation as it stands without alterations or manipulation to the studied variables. The only intervention in the study is the research process itself, which involves observations, interviews, and documentation. The findings reveal that MSMEs in Serang City predominantly leverage E-commerce as a marketing tool, enhancing their product sales and proficiency
Upaya Mahasiswa KKM Dalam Memupuk Nasionalisme di Pedesaan Pada Peringatan Hari Kemerdekaan Republik Indonesia Sunardi Sunardi; Mochammad Darip; Basuki Rakhim Setya Permana; Gelard Untirtha Pratama; Ali Rohman
Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 2 (2024): Batara Wisnu | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v4i2.257

Abstract

The lack of nationalistic activities on Independence Day is often a major obstacle in building a sense of love for the homeland among rural communities. Remote geographical conditions, inadequate infrastructure, and uneven levels of education make this challenge even more real. One example that shows a decline in the spirit of nationalism in welcoming the commemoration of Independence Day is the community living in Cirumpak Village, Kronjo District. This is indicated by the lack of preparation of the community in welcoming Independence Day compared to urban communities. Bina Bangsa University through a community service program in the form of Student Work Lectures consisting of students and lecturers initiated to re-cultivate the spirit of nationalism for the community living in the village with one approach strategy, namely through organizing activities that are educational, participatory, and entertaining, but still have a strong national content value with the aim of increasing the sense of love for the homeland among rural communities. Starting from the planning stage, implementation of activities, to evaluation which shows that this activity was successfully implemented in accordance with the expected targets and objectives. As many as 78.33% of the 30 respondents stated that they were satisfied or happy with the activity, while around 64.44% of respondents indicated that this activity had a positive impact in increasing the spirit of nationalism
Co-Authors Ali Rohman Basuki Rakhim Setya Permana Fajri Fatullah Kayla Maharani Mochammad Darif Mochammad Darip Sunardi