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All Journal Indonesian Journal of Multidisciplinary on Social and Technology Public Service And Governance Journal
I Putu Arnawa
Politeknik Pariwisata Bali
Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Social Sciences

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Peran Kepemimpinan Dalam Menekan Terjadinya Kecurangan Penerimaan Kas Pada Industri Hotel I Putu Arnawa; A.A.Istri M.Septiviari; I Wayan Tuwi
Public Service and Governance Journal Vol. 4 No. 2 (2023): Juli: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v4i2.932

Abstract

This study is entitled "The Role of Leadership in Suppressing the Occurrence of Fraud in Cash Receipts." This study aims to analyze and identify the role and leadership attitude of the Chief Accountant to suppress, minimize, and avoid fraud committed in the process of cash receipts in a hotel that has its own management (not professional management). Based on the data sources that have been identified, it turns out that there is still the potential for fraud to occur in cash receipts. Various data sources that have been obtained say that the occurrence of fraud is caused by the workers themselves. Factors causing the occurrence of fraud come from several things, one of which comes from the mindset and behavior of the perpetrators of the fraud itself. Other factors from the corporate environment can also lead to acts of fraud, namely the inconvenience that is obtained by the perpetrator in working at the company. We then analyze the data sources that have been collected to obtain clear information regarding the occurrence of the fraud. The conclusion that can be drawn from the results of data analysis and identification, that the occurrence of fraudulent cash receipts occurs due to the lack of a leader's attitude in the control and supervision strategy carried out. The attitude of a Chief Accountant who pays little attention to these problems makes it easy for fraud to occur. The effectiveness applied by a Chief Accountant and the adoption of a leadership style are still relatively low. It is hoped that the application of the leadership attitude of a Chief Accountant will provide solutions that have a significant effect and be able to overcome this so that it does not happen again in a company.
Analisis City Branding Denpasar Sebagai Kota Wisata Budaya I Gusti Made Suka Arnawa; I Putu Arnawa
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 2 (2026): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i2.9569

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi city branding “The Heart of Bali” sebagai identitas Kota Denpasar sebagai kota wisata budaya serta mengevaluasi efektivitasnya dalam memperkuat citra destinasi. Penelitian ini dilatarbelakangi oleh pentingnya city branding dalam meningkatkan daya saing destinasi wisata, sekaligus adanya kesenjangan antara identitas Denpasar sebagai kota wisata budaya dengan persepsi wisatawan yang masih cenderung mengenal Denpasar sebagai pusat pemerintahan dan perdagangan. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi literatur (library research). Data diperoleh dari artikel ilmiah nasional dan internasional, dokumen pemerintah, data statistik, serta berbagai publikasi yang relevan dengan city branding dan pariwisata budaya. Analisis data dilakukan menggunakan teknik content analysis dengan mengacu pada konsep City Brand Hexagon dari Anholt. Hasil penelitian menunjukkan bahwa implementasi city branding “The Heart of Bali” dilakukan melalui pengembangan daya tarik wisata budaya, pelestarian budaya lokal, penyelenggaraan festival budaya, dan promosi destinasi berbasis budaya. Budaya lokal menjadi fondasi utama dalam pembentukan identitas Kota Denpasar yang direpresentasikan melalui berbagai aset budaya, tradisi masyarakat, dan aktivitas seni budaya yang masih berlangsung secara berkelanjutan. City branding tersebut telah berkontribusi dalam membangun citra Denpasar sebagai kota wisata budaya. Namun, efektivitasnya belum optimal karena positioning Denpasar sebagai destinasi wisata budaya masih belum sekuat destinasi unggulan lainnya di Bali. Oleh karena itu, diperlukan penguatan komunikasi destinasi, promosi digital, dan kolaborasi antar pemangku kepentingan untuk memperkuat citra dan daya saing Denpasar sebagai kota wisata budaya yang berkelanjutan.
Co-Authors A.A.Istri M.Septiviari I Gusti Made Suka Arnawa I Wayan Tuwi