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All Journal Jurnal Publikasi Ilmu Manajemen Student Research Journal
Elmina Kita Ginting
Universitas Negeri Medan
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Memetakan Target Pasar Teh Celup; Strategi Pemasaran Yang Efektif dan Efisien Untuk Konsumen Muda Merichy Telaumbanua; Elmina Kita Ginting; Novita Sari Siboro
Student Research Journal Vol. 1 No. 6 (2023): Desember : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i6.835

Abstract

Competition in various industrial fields is getting tougher, one of which is that competition in the beverage industry continues to develop. Facing the era of globalization, the business world must be able to improve company performance. In this way they can survive and compete. In accordance with changes in various economic fields, technical, political and market conditions are becoming increasingly evident. directly or indirectly Direct changes in the economic sector and current social conditions are also changing attitudes and consumer behavior. Product choice is the main marketing choice, not consumer choice. Just look at whether the brand or promotion is good and attractive, but product quality is also a choice. Competition in the tea industry has led to a decline in the performance of Tang Tea Bags in terms of customer satisfaction. Competition in various industrial fields is getting tougher, one of which is competition in the beverage industry continues to develop. Facing the era of globalization, the business world must be able to improve company performance. In this way they can survive and compete. In accordance with changes in various economic fields, technical, political and market conditions are becoming increasingly evident. directly or indirectly Direct changes in the economic sector and current social conditions are also changing attitudes and consumer behavior. Product choice is the main marketing choice, not consumer choice. Just look at whether the brand or promotion is good and attractive, but product quality is also a choice. Competition in the tea industry causes a decline in the performance of Tang Tea Bags in terms of customer satisfaction.
Pengaruh Self-Efficacy dan Nilai Enterpreneur terhadap Intensi Berwirausaha Mahasiswa Program Studi Kewirausahaan Stambuk 2023 Fakultas Ekonomi dan Bisnis Universitas Negeri Medan Elmina Kita Ginting; Randeska Manullang
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 1 (2026): Maret: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i1.7137

Abstract

This study examines the effects of self-efficacy and entrepreneurial values on entrepreneurial intention among students of the Entrepreneurship Study Program, Class of 2023, Faculty of Economics and Business, Universitas Negeri Medan, both partially and simultaneously. A quantitative approach with a causal associative research design was employed. The population comprised students from this program and cohort. Data were collected using Likert-scale questionnaires and analyzed through validity, reliability, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination using SPSS version 26. The findings indicate that self-efficacy positively and significantly affects entrepreneurial intention (p = 0.018), as do entrepreneurial values (p = 0.001). Simultaneously, both variables significantly influence entrepreneurial intention (F = 39.633; p < 0.001). The coefficient of determination (R² = 0.557) indicates that self-efficacy and entrepreneurial values explain 55.7% of the variance in entrepreneurial intention, while the remaining 44.3% is explained by factors outside the study. These findings suggest that strengthening self-efficacy and entrepreneurial values can support the development of entrepreneurial intention among students in the examined program and cohort.
Co-Authors Merichy Telaumbanua Novita Sari Siboro Randeska Manullang