Edy Swasono
Universitas Islam Kadiri (UNISKA) Kediri, Indonesia

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MOBILE BANKING DALAM CASHLESS SOCIETY MENUJU BNI DIGITAL BANKING Adhitya Nandha Karuniawan; Edy Swasono; Ahsin Daroini
Commodities, Journal of Economic and Business Vol 1 No 2 (2020): October 2020
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

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Abstract

Technological developments have changed people’s way of life to be cashless based. The establishment of a cashless society led BNI to develop their identity as a digital banking. BNI Mobile Banking has become an example. This research was discussed with qualitative methods with in-depth interviews with seven research informants. Depend on three functions of BNI Mobile Banking, there was information, communication, and transaction, it can be concluded that BNI Mobile Banking being an application as one door service owned by BNI. An example is cash withdrawal without using debit card named BNI Mobile Tunai. Through BNI Mobile Banking, public can find out various information about BNI. So, the rejuvenation of BNI Mobile Banking becomes the face of BNI as a financial institution that can create brand image of BNI and public perception. The digital perception and novelty possessed by BNI Mobile Banking as a face of BNI forms customer loyalty which references BNI to others and show invulnerability to other banking applications.
PENGARUH BUDAYA ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Septa Maidi Putri; Edy Swasono; Imam Baehaki
Commodities, Journal of Economic and Business Vol 1 No 2 (2020): October 2020
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aimed of this study was to determine the effect of organizational culture and leadership style on employee performance through job satisfaction as an intervening variable. This type of research used quantitative research. Data collected used questionnaires and documentation with a total sample of 108 people. Data analysis techniques used are descriptive analysis and path analysis. The results showed that 1) Organizational Culture signifies significant effect on employee performance. 2) Leadership style has a significant effect on employee performance. 3) Job satisfaction has a significant effect on employee performance. 4) Organizational culture has a significant effect on job satisfaction. 5) Significant influential leadership style on job satisfaction. 6) Job satisfaction is an intervening variable between organizational culture and employee performance because the value of indirect influence is greater than direct influence. 7) Job satisfaction is an intervening variable between leadership style on employee performance because the value of indirect influence is greater than direct influence.
MOBILE BANKING DALAM CASHLESS SOCIETY MENUJU BNI DIGITAL BANKING Adhitya Nandha Karuniawan; Edy Swasono; Ahsin Daroini
Commodities, Journal of Economic and Business Vol. 1 No. 2 (2020): October 2020
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/qp9qh109

Abstract

Technological developments have changed people’s way of life to be cashless based. The establishment of a cashless society led BNI to develop their identity as a digital banking. BNI Mobile Banking has become an example. This research was discussed with qualitative methods with in-depth interviews with seven research informants. Depend on three functions of BNI Mobile Banking, there was information, communication, and transaction, it can be concluded that BNI Mobile Banking being an application as one door service owned by BNI. An example is cash withdrawal without using debit card named BNI Mobile Tunai. Through BNI Mobile Banking, public can find out various information about BNI. So, the rejuvenation of BNI Mobile Banking becomes the face of BNI as a financial institution that can create brand image of BNI and public perception. The digital perception and novelty possessed by BNI Mobile Banking as a face of BNI forms customer loyalty which references BNI to others and show invulnerability to other banking applications.
PENGARUH BUDAYA ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Septa Maidi Putri; Edy Swasono; Imam Baehaki
Commodities, Journal of Economic and Business Vol. 1 No. 2 (2020): October 2020
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/x6178a32

Abstract

The aimed of this study was to determine the effect of organizational culture and leadership style on employee performance through job satisfaction as an intervening variable. This type of research used quantitative research. Data collected used questionnaires and documentation with a total sample of 108 people. Data analysis techniques used are descriptive analysis and path analysis. The results showed that 1) Organizational Culture signifies significant effect on employee performance. 2) Leadership style has a significant effect on employee performance. 3) Job satisfaction has a significant effect on employee performance. 4) Organizational culture has a significant effect on job satisfaction. 5) Significant influential leadership style on job satisfaction. 6) Job satisfaction is an intervening variable between organizational culture and employee performance because the value of indirect influence is greater than direct influence. 7) Job satisfaction is an intervening variable between leadership style on employee performance because the value of indirect influence is greater than direct influence.
PENGARUH KENYAMANAN, KELENGKAPAN PRODUK DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SWALAYAN KOPERTA LANGGENG MULYO Aisyah Nur Ulia Ulfa; Indah Listyani; Edy Swasono; Afrila Mu’arrofah
Commodities, Journal of Economic and Business Vol. 3 No. 3 (2023): January 2023
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v3i3.888

Abstract

This study aims to determine the effect of comfort, product completeness and price on consumer purchasing decisions at the Koperta Langgeng Mulyo Ngancar Kediri Supermarkets. In this study the population was 765 consumers. The sample is 79 respondents. Typical accidental sampling sampling. Data analysis techniques used in this study were to use the validity and reliability test, multiple linear regression test and hypothesis testing through SPSS. Based on the analysis conducted, the results of the study are obtained: (1) Empirically proven that comfort has no effect on purchasing decisions. (2) Empirically proven the completeness of the product partially influences the purchasing decision. (3) Empirically proven that prices have a partial effect on consumer purchasing decisions. (4) Empirically proven that comfort, completeness of products and prices simultaneously influence the purchase decision.