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All Journal Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) Journal of Digital Media Communication Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Paujiatul Arifah
Gunadarma University
Education Languange, Linguistic, Communication & Media Social Sciences

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WORKING WOMEN’S MARITAL ADJUSMENT IN TERMS OF COMMUNICATION SKILLS Reni Fitriani; Paujiatul Arifah
Journal of Digital Media Communication Vol 1, No 2 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i2.7151

Abstract

This study aims to determine how communication skills affect working women's marital adjustment. The data collection tool used in this study is a questionnaire. The respondents in this study are 76 women who are married and working. The sampling technique used is the purposive sampling technique. At the same time, the data analysis technique used in this research is simple regression analysis. The results showed the influence of communication skills by 43.6% on marital adjustment in working women. Communication in marital relations has an important role. Women who are married and working as much as possible improve communication skills considering that time with their partner is reduced compared to women who do not work.
Manajemen Identitas dalam Komunikasi Antarbudaya antara Freelancer dan Klien di Platform Fiverr (Studi Kasus Agensi Lummyseen) Paujiatul Arifah; Naila Sabrina Zalfa
Jurnal Sosial Humaniora dan Pendidikan Vol. 4 No. 3 (2025): Desember : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v4i3.2445

Abstract

Digital transformation and the growth of the gig economy have significantly reshaped professional work patterns, particularly for freelancers who engage with culturally diverse clients through digital platforms such as Fiverr. In this context, technical skills alone are insufficient; freelancers are also required to strategically manage communication and professional identity. This study aims to analyze intercultural communication dynamics and professional identity management strategies employed by freelancers at Lummyseen Agency in their interactions with clients on the Fiverr platform. This research adopts a qualitative approach using Edmund Husserl’s phenomenological method. Data were collected through in-depth interviews, observation, documentation, and literature review, with informants selected through purposive sampling from active freelancers at Lummyseen Agency. Data analysis focused on exploring freelancers’ subjective experiences in constructing, presenting, and negotiating their professional identities. The findings reveal that professional identity management is conducted consciously and strategically through the management of communication competence, self-identity, cultural identity, and facework practices in digital interactions. Freelancers adapt their communication styles, regulate emotions, and apply netiquette to address challenges related to language barriers, cultural differences, and stereotypes. This study concludes that professional identity management is a dynamic and ongoing process that plays a crucial role in building credibility, trust, and sustainable intercultural working relationships within the platform-based gig economy.
Pengaruh Kredibilitas Influencer dan Konten Marketing Terhadap Minat Beli Nuke Farida; Paujiatul Arifah; Bebby Celia Adristi; Ocvita Ardhiani
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 17 No. 1 (2025): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, Maret 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v17i1.8729

Abstract

Instagram telah menjadi media penting untuk komunikasi pemasaran digital saat ini. Berkolaborasi dengan influencer atau selebriti Instagram meningkatkan daya tarik merek, mendorong konsumen untuk membeli produk. Tujuan dari penelitian ini adalah untuk menguji pengaruh kredibilitas influencer dan pemasaran konten terhadap niat pembelian produk, berfokus pada akun Instagram @dr.yessicatania. Dipandu oleh teori transfer makna dan diolah menggunakan pendekatan kuantitatif melalui kuesioner yang disebarkan kepada 400 responden. Pengambilan sampel secara purposif digunakan untuk menargetkan pengikut @dr.yessicatania, berusia 18 hingga 34 tahun. Analisis data meliputi uji validitas dan reliabilitas, normalitas, heteroskedastisitas, multikolinearitas, regresi linier berganda, koefisien determinasi, uji-T, dan uji-F. Hasil studi mengungkapkan pengaruh positif dan signifikan dari kredibilitas influencer media sosial dan pemasaran konten, baik secara parsial maupun simultan, terhadap niat pembelian. Temuan ini konsisten dengan teori transfer makna, yang menggambarkan bagaimana Dr. Yessicatania, sebagai influencer kecantikan, berhasil mentransfer makna pribadinya untuk memengaruhi pengikutnya, sehingga meningkatkan nilai produk dan niat pembelian.   Instagram has become a crucial medium for marketing communication in the contemporary digital landscape. Collaborating with Instagram influencers or celebrities enhances a brand's appeal, encouraging consumers to purchase products. This study aims to examine the influence of influencer credibility and content marketing on product purchase intention, with a focus on the Instagram account @dr.yessicatania. Guided by the meaning transfer theory, the research employed a quantitative approach, utilizing a questionnaire distributed to 400 respondents. Purposive sampling was used to target followers of @dr.yessicatania, aged 18 to 34. Data analysis encompassed validity and reliability tests, normality, heteroscedasticity, multicollinearity, multiple linear regression, coefficient of determination, T-tests, and F-tests. The results reveal a positive and significant effect of social media influencer credibility and content marketing, both partially and simultaneously, on purchase intention. These findings are consistent with the meaning transfer theory, illustrating how Dr. Yessicatania, as a beauty influencer, successfully transfers her personal meaning to influence her followers, thereby increasing product value and purchase intention.  
Co-Authors Bebby Celia Adristi Naila Sabrina Zalfa Nuke Farida Ocvita Ardhiani Reni Fitriani