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All Journal Mediakom : Jurnal Ilmu Komunikasi Journal of Digital Media Communication
Ocvita Ardhiani
Gunadarma University
Humanities Languange, Linguistic, Communication & Media Social Sciences

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THE MEANING OF BEAUTY AS INSPIRATION AND MOVEMENT OF CHANGE IN THE “BEAUTY MOVES YOU” VERSION OF WARDAH ADVERTISEMENT Ahmad Yazid Lubis; Lina Maurissa; Ocvita Ardhiani
Journal of Digital Media Communication Vol 1, No 2 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i2.7272

Abstract

This study aims to explore the meaning of beauty as an inspiration and movement of change for Indonesian women in the Wardah advertisement version of "Beauty Moves You". This study uses a qualitative descriptive approach, while the analytical technique used is Roland Barthes ' semiotic analysis which involves denotation, connotation and myth signs. The stages of analysis that will be used by researchers are collecting units of analysis from the object of research in the form of images, text on images, audio (dialogue) in several scenes main advertisement, the researcher describes the signs and meanings from each unit of analysis. Based on the results of the analysis of the meaning of denotation, connotation, and myth in the six main scenes and in the whole advertisement in general, several signifieds and signifiers were found to interpret the beauty standards of Indonesian women, namely clothing, physical beauty, and beauty as an inspiration and movement of change. Beauty picture as inspiration and mover change in advertisement it also invites modern girl for change pattern think and awaken the women that beauty that already there is in each woman. Women are encouraged to have the courage to appear confident, to love themselves more, to have the courage to develop self-competence to inspire and drive change for their surroundings. Advertisement this clear have draft different from most advertisement cosmetics in general, Wardah give the other side of beauty for encourage trust self, intelligence, optimism and ability every woman for inspire many people through their respective roles. Advertisement Wardah the version of “Beauty Moves You” interprets girls also have role as actor mover change with the expected beauty could give impact as well as positive benefits for environment fellow.
Strategi Edukasi Kesehatan pada Instagram @dolewak: Analisis Naratif Berdasarkan Teori Empat Pilar Media Sosial Eka Septiani; Ocvita Ardhiani
Mediakom : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i2.280

Abstract

Health is a crucial aspect of life as it serves as the foundation for daily activities. However, many people ignore health due to various factors, one of which is lack of education. Along with the development of technology, health education can now be accessed through social media that presents information in various interesting forms. This study aims to determine the health education strategy in the Instagram account content scene @dolewak with a qualitative approach, Tzvetan Todorov's Narrative Analysis method where there are three stages, namely initial balance, disturbance and new balance, and using the Four Pillars of Social Media Strategy theory from Safko and Brake, which consists of communication, collaboration, education, and entertainment. The results of the study show that the content of the @Dolewak account consistently builds a narrative flow that attracts attention through health disorders or problems, then provides informative but easy-to-understand solutions, accompanied by entertaining visuals. This strategy has proven successful in conveying educational messages to followers in a light and interesting way, structured narratives and integrated social media strategies play an important role in strengthening the function of health education on digital platforms, as evidenced by the enthusiasm of followers in the comments column, so that engagement is created between the account and followers and is expected to make changes to a healthy lifestyle for followers.
Co-Authors Ahmad Yazid Lubis Eka Septiani Lina Maurissa