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All Journal Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Of World Science Cerdika: Jurnal Ilmiah Indonesia
Mentiana Sibarani
Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Brand Awareness Dan Sosial Media Terhadap Keputusan Pembelian (Studi Kasus Pada Pt. Lawang Cafe & Resto) Herpry Herpry; Mentiana Sibarani; Dhani Heryanto Soegieharto
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 8 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i8.4085

Abstract

Pasar yang dinamis, dipengaruhi oleh perubahan gaya hidup dan tren masa kini, menuntut peran manajemen brand awareness dan sosial media yang semakin penting. Penelitian ini fokus pada dampak brand awareness dan pemasaran melalui media sosial terhadap keputusan pembelian, dengan kasus studi pada Lawang Café dan Resto di Karawang, Jawa Barat. Perusahaan ini berhasil memanfaatkan kopi sebagai produk unggulan dan strategi brand awareness melalui media sosial untuk menarik konsumen lokal dan ekspatriat. Metode penelitian yang digunakan adalah kuantitatif dengan metode deskriptif dan verifikatif. Data dikumpulkan dari 100 responden menggunakan kuesioner, observasi, wawancara, dan studi kepustakaan. Analisis data melibatkan uji validitas, uji reliabilitas, analisis deskriptif, dan regresi linier berganda. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan dari brand awareness dan sosial media terhadap keputusan pembelian. Brand awareness dan sosial media memiliki kontribusi masing-masing sebesar 0,951 dan 0,737 terhadap keputusan pembelian. Koefisien determinasi sebesar 0,880 menunjukkan kemampuan variabel independen (brand awareness dan sosial media) dalam menjelaskan variabel dependen (keputusan pembelian) sebesar 88,0%. Meskipun penelitian ini memberikan wawasan yang berharga, terdapat keterbatasan, seperti fokus pada satu perusahaan dan kemungkinan adanya variabel-variabel lain yang tidak dipertimbangkan. Penelitian selanjutnya dapat memperluas cakupan variabel dan melibatkan lebih banyak perusahaan untuk mendapatkan pemahaman yang lebih komprehensif tentang faktor-faktor yang memengaruhi keputusan pembelian di industri ini. Sebagai saran praktis, manajemen Lawang Café dapat meningkatkan strategi pemasaran brand awareness dan kehadiran di media sosial untuk memperkuat pengaruhnya pada keputusan pembelian konsumen.
Strategic Planning in an Effort to Improve Service Quality at Wakatobi Regional General Hospital using Service Quality Usamah Usamah; Tongam Sirait; Mentiana Sibarani; Ronny Samsul Bahri
Journal of World Science Vol. 3 No. 8 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i8.701

Abstract

The quality of health services in hospitals is an important aspect that affects patient satisfaction and health outcomes. At RSUD Wakatobi, evaluation of service quality is important to ensure that the services provided are in accordance with patient expectations and applicable standards. This study aims to analyze the quality of service at RSUD Wakatobi based on these dimensions, focusing on the application and effectiveness of each dimension in the context of health services at the hospital. This research uses descriptive qualitative research with inductive data analysis and uses research informants consisting of functional officials in charge of providing services at RSUD Wakatobi and administrative staff of RSUD Wakatobi as primary data sources. The data analysis technique used by researchers is descriptive data analysis, with the results showing that, based on the results of the above research, in this case the services applied at the Wakatobi Regional General Hospital are still not in accordance with the dimensions of service quality where physical evidence. While those that have been applied include reliability, assurance, empathy, and responsiveness. Service quality needs to be applied by every public service in providing services to patients because one of the good service qualities is the comparison between reality and expectations of patients of the Wakatobi Regional General Hospital. The implication of this research is the importance of developing and implementing improvement strategies in the physical evidence dimension to improve service quality at Wakatobi Regional General Hospital.
Pengaruh Kinerja Keuangan Terhadap Nilai Perusahaan pada Industri Properti & Real Estat di Bursa Efek Indonesia Periode 2019 – 2023 Tasya Salfira; Mentiana Sibarani
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 8 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i8.2704

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Kinerja Keuangan terhadap Nilai Perusahaan. Perusahaan yang digunakan sebagai objek dalam penelitian ini yaitu perusahaan go-public yang bergerak disektor properti & real estat yang terdaftar di Bursa Efek Indonesia periode 2019 – 2023. Total sampel pada penelitian ini sebanyak 6 perusahaan sampel, dengan menggunakan metode pemilihan sampel berdasarkan kriteria dan menggunakan metode analisis regresi linier berganda. Penelitian ini bertujuan untuk mengkaji Pengaruh Kinerja Keuangan yang diukur melalui variabel independen yang digunakan dalam penilitain ini adalah Profitabilitas dengan rasio Gross Profit Margin (GPM), Likuiditas (Current Ratio), Solvabilitas (Debt to Equity Ratio), Pembayaran Dividen (Dividend Payout Ratio) dan Ukuran Perusahaan terhadap Nilai Perusahaan sebagai variabel dependen yang diukur menggunakan rasio Tobin’s Q. Hasil penelitian membuktikan bahwa variabel Profitabilitas (Gross Profit Margin), Likuiditas (Current Ratio), Solvabilitas (Debt to Equity Ratio), dan Ukuran perusahaan memiliki pengaruh signifikan secara parsial terhadap Nilai Perusahaan (Tobin’s Q), sedangkan variabel Pembauaran Dividen (Dividend Payout Ratio) tidak berpengaruh terhadap Nilai Perusahaan Sektor Properti & Real Estat yang terdaftar di Bursa Efek Indonesia Periode 2019 – 2023.
Analisis RASIO ROA, ROE, NPM, DER dan LDR Terhadap Harga Saham BNI (BBNI) Pada Tahun 2019-2023 Nawasari Nawasari; Mentiana Sibarani
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 9 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i9.2742

Abstract

This study aims to analyze the impact ratios on the stock price of BNI (BBNI) during the 2019-2023 period. The ratios examined include Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM) as profitability indicators Debt to Equity Ratio (DER) as a solvency indicator and Loan to Deposit Ratio (LDR) as a liquidity indicator. The observed phenomenon is the dynamic interaction between BNI's fundamental performance and market perception and reaction, especially amidst global and domestic economic volatility, including the COVID-19 pandemic. It is expected that an increase in ROA, ROE, and NPM will positively correlate with an increase in stock price, reflecting the bank's efficiency and profitability, which are attractive to investors. Conversely, a controlled or decreasing DER and a strong LDR are expected to strengthen investor confidence in BNI's financial health, thereby supporting stock price stability or appreciation. This study provides empirical evidence that Net Profit Margin (NPM), Debt to Equity Ratio (DER), and Loan to Deposit Ratio (LDR) individually exert a significant influence on the stock price of stock price BNI (BBNI). Conversely, Return On Asset (ROA) and Return On Equity (ROE) were found to have no significant partial effect on BBNI's stock price during the same period. However, when tested simultaneously, all five vvariabels ROA, ROE, NPM, DER, and LDR collectively demonstrate a significant impact on BBNI's stock price for the period of 2019-2023.
Co-Authors Dhani Heryanto Soegieharto Herpry Herpry Nawasari Nawasari Ronny Samsul Bahri Tasya Salfira Tongam Sirait Usamah Usamah