Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Social Science Journal of Social Science
Sri Farah Dewi
Faculty of Economics and Business, Universitas Nasional
Religion Humanities Chemistry Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
RETRACTED: The Influence Of Product Differentiation, Price Perception, And Brand Image On Wall's Ice Cream Purchasing Decisions At Lotte Mart South Jakarta City In 2020 Sri Farah Dewi; elwisam elwisam; Kumba Digdowiseiso
Journal of Social Science 755-765
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i3.839

Abstract

This study aims to analyze the influence of Product Differentiation, Price Perception, and Brand Image on Wall's Ice Cream Purchasing Decisions at Lotte Mart South Jakarta City in 2020. This research data used primary data in the form of questionnaires to 100 consumers of Wall's ice cream at Lotte Mart South Jakarta City. Data analysis techniques using multiple linear regression analysis and using the SPSS program. The results showed an influence between Product Differentiation, on Purchasing Decisions by 0.205 and had an influence of 25.0%. Similarly, the Price Perception variable on Purchasing Decisions is 0.241 and has an influence of 24.1%. Then for the Brand Image variable on Purchase Decisions 0.266 and has an influence of 26.6%. Partially or simutan has a strong influence among the three variables, the most significant of which is the Brand Image variable of 0.266. The results of this study hope that Wall's Ice cream can stabilize the Brand Image that occurs at Lotte Mart in South Jakarta to support Purchasing Decisions.
RETRACTED: The Influence Of Product Differentiation, Price Perception, And Brand Image On Wall's Ice Cream Purchasing Decisions At Lotte Mart South Jakarta City In 2020 Sri Farah Dewi; elwisam elwisam; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 3 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i3.839

Abstract

This study aims to analyze the influence of Product Differentiation, Price Perception, and Brand Image on Wall's Ice Cream Purchasing Decisions at Lotte Mart South Jakarta City in 2020. This research data used primary data in the form of questionnaires to 100 consumers of Wall's ice cream at Lotte Mart South Jakarta City. Data analysis techniques using multiple linear regression analysis and using the SPSS program. The results showed an influence between Product Differentiation, on Purchasing Decisions by 0.205 and had an influence of 25.0%. Similarly, the Price Perception variable on Purchasing Decisions is 0.241 and has an influence of 24.1%. Then for the Brand Image variable on Purchase Decisions 0.266 and has an influence of 26.6%. Partially or simutan has a strong influence among the three variables, the most significant of which is the Brand Image variable of 0.266. The results of this study hope that Wall's Ice cream can stabilize the Brand Image that occurs at Lotte Mart in South Jakarta to support Purchasing Decisions.
Co-Authors elwisam elwisam Kumba Digdowiseiso