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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Edi Kurnawan
Universitas Sangga Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Penerapan Sistem Informasi Pemasaran (SIP) pada Products and Services Layanan Unggulan Kardiovaskular di Rumah Sakit X Edi Kurnawan; I G. N. Trianantha Jaya; Engga Purnama; Arizky Winahyu; Kornelis Aribowo; Azis Surya
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 10 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v3i10.1227

Abstract

Dalam era perkembangan teknologi informasi, rumah sakit khususnya Rumah Sakit "X" berfokus pada perawatan kardiovaskular, menghadapi tantangan dalam menyediakan produk dan layanan yang optimal. Implementasi Sistem Informasi Pemasaran (SIP) dan Sistem Informasi Manajemen Rumah Sakit (SIMRS) menjadi langkah strategis untuk mengoptimalkan pemasaran produk dan layanan kardiovaskular serta manajemen informasi kesehatan. Tujuan penelitian ini adalah untuk mengidentifikasi potensi perbaikan dan memberikan rekomendasi guna meningkatkan efisiensi operasional dan kepuasan pasien. Studi literatur dilakukan untuk menganalisis perkembangan terkini dalam penerapan SIMRS dan SIP di sektor layanan kesehatan. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi pustaka. Hasil dari penelitian ini yaitu rumah sakit "X" menerapkan SIMRS dengan kebutuhan layanan terintegrasi, sesuai dengan Digital Maturity Index (DMI) Kementrian Kesehatan Republik Indonesia. SIMRS mencakup Front Office (pelayanan pasien) dan Back Office (manajemen internal). Infrastruktur komunikasi data elektronik yang baik mendukung pertukaran informasi antar unit pelayanan dan sistem lainnya.  Kesimpulan Dari penelitian ini yaitu implementasi SIMRS dan SIP di Rumah Sakit "X" memainkan peran strategis dalam meningkatkan kesadaran, akses, dan penerimaan produk dan layanan kesehatan, kontribusi positif pada kualitas pelayanan. Keseluruhan, pemanfaatan teknologi informasi dalam pemasaran dan manajemen membantu rumah sakit menghadapi tantangan dan memperoleh peluang di bidang kardiovaskular.  
INTEGRATED RISK MANAGEMENT IN HOSPITAL MANAGEMENT STRATEGY Edi Kurnawan; Farida Yuliaty; Vip Paramarta; Kosasih
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2518

Abstract

Risk management is a crucial aspect of hospital management to ensure the safety of patients, staff, and smooth operations. The implementation of integrated risk management helps hospitals identify, assess, and manage risks, both clinical and non-clinical, to minimize injuries, accidents, and financial losses. This article aims to analyze the importance of integrated risk management in hospital management strategies and identify challenges and solutions for its implementation. Based on a literature review and various case studies, it is found that the implementation of international standards such as ISO 31000 has successfully optimized risk management in hospitals, especially in dealing with operational and clinical risks. However, significant challenges are still encountered, such as the lack of professionals trained in risk management and limited supporting technology. Suggested solutions include intensive training for staff, implementation of a technology-based incident reporting system, and integrating risk management with financial processes to prevent budget discrepancies. With these measures, the hospital can increase the effectiveness of risk management, improve patient safety, and maintain optimal continuity of operations.
Co-Authors Arizky Winahyu Azis Surya Engga Purnama Farida Yuliaty I G. N. Trianantha Jaya Kornelis Aribowo Kosasih Vip Paramarta