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All Journal Jurnal Sistim Informasi dan Teknologi Sagita Academia Journal
Sayed Achmady
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pengembangan Aplikasi Tracer Study Universitas Jabal Ghafur Menggunakan Framework Laravel Khairul Rizki; Sayed Achmady; Cut Lilis Setiawati
Sagita Academia Journal Vol. 1 No. 1 (2023): Sagita Academia Journal
Publisher : Yayasan Sagita Akademia Maju

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Abstract

Tracer study is a research center regarding alumni in terms of finding work, work situations, and the use of acquiring competence while at Jabal Ghafur University. Tracer studies can help overcome the problem of inequality in employment opportunities and efforts to improve it. For universities, information about competencies that are relevant to the world of work can help efforts to improve curriculum and learning systems. However, the availability of study data is incomplete and difficult to obtain. Some of what has been done is using social media, e-mail and by distributing cover letters in the form of questionnaires to alumni manually. For this reason, it is necessary to develop a tracer study application with a website using the Laravel Framework which has the advantage of using MVC (model view controller) using a software approach that separates application logic and presentation so that the time spent in developing this application becomes faster. The results from users of this application can help Jabal Ghafur University alumni search for the best graduates and alumni who plan to find work
Analysis of The Influence of Marketing Attributes Proper Identification, Brand Competitiveness and Digital Communication on Effectiveness of Local Fashion Brand Promotion in Global Market Yuni Dharta, Firdaus; Sayed Achmady; Riesna Apramilda; Dana Aswadi; Rini Setiowati
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.371

Abstract

This study aims to implement a strategic communication plan for a target brand at the international level, projected in relation to direct competition. This research uses a methodological design based on a descriptive documentary review with a deductive approach that utilizes secondary sources and surveys for in-depth analysis. In the digital era, communication and marketing strategies must adapt to market dynamics and evolving consumer preferences. Digitalization is changing brands' interactions with consumers, emphasizing personalization, two-way engagement, and the use of technology such as artificial intelligence. The target market for men's products is now more diverse, including men and individuals exploring gender fluidity, requiring brand strategies to adapt to this diversity. Surveys indicate that comfort and quality are the primary factors in selecting men's underwear, with price and design as additional considerations. Social media has a significant influence on purchasing decisions, even though the ideal images used by brands often do not represent everyday consumers. Technology enables more effective advertising and data-driven personalization. An effective communications strategy requires clear goals, detailed guidelines, and ongoing monitoring. By leveraging digital technology and social media and adapting product and marketing strategies, brands can build more personal and relevant relationships, increasing consumer satisfaction and loyalty.
Co-Authors Dana Aswadi Firdaus Yuni Dharta Khairul Rizki Riesna Apramilda Rini Setiowati Setiawati, Cut lilis