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All Journal Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology Journal Of Human And Education (JAHE) Jurnal Sistim Informasi dan Teknologi Realible Accounting Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Journal of Management
Riesna Apramilda
Universitas Ibnu Sina
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Pengaruh Company Size, Inventory Value Dan Profit Margin Terhadap Value Of The Company Pada Perusahaan Manufaktur Sub Sektor Industri Barang Konsumsi Yang Terdaftar Di Bei Tahun 2017-2021 Baru Harahap; Riesna Apramilda
Realible Accounting Journal Vol. 2 No. 2 (2023): Realible Accounting Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.964 KB) | DOI: 10.36352/raj.v2i2.444

Abstract

Nilai perusahaan yang tinggi menunjukkan bahwa kesejahteraan pemegang saham perusahaan juga tinggi. Pemegang saham dan kekayaan perusahaan disajikan oleh harga pasar saham yang merupakan cerminan dari keputusan investasi, pendanaan, dan manajemen aset yang dibuat oleh pemegang saham dengan manajemen untuk memaksimalkan kemampuan perusahaan dalam menghasilkan laba dan tingkat pertumbuhan perusahaan, untuk mempertahankan posisi perusahaan. Ukuran Perusahaan, Nilai Persediaan, dan Margin Laba, dianggap mempengaruhi Nilai Perusahaan. Penelitian ini merupakan penelitian deskriptif kuantitatif dengan pendekatan korelasional. Variabel yang diuji dalam penelitian ini adalah Ukuran Perusahaan, Nilai Persediaan, dan Margin Laba sebagai variabel bebas dan Nilai Perusahaan sebagai variabel terikat. Penelitian ini menggunakan data sekunder yang terdiri dari Laporan Keuangan perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia. Penelitian ini menunjukkan bahwa variabel (X1) adalah ukuran perusahaan yang terlibat dalam nilai perusahaan. Variabel (X2) Nilai Persediaan yang mempengaruhi Nilai Perusahaan. Variabel (X3) Profit Margin yang mempengaruhi Nilai Perusahaan
ANALISIS PENGARUH UKURAN PERUSAHAAN, LEVERAGE, DAN PROFITABILITAS TERHADAP PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY (Studi Kasus Pada Perusahaan Pertambangan Yang Terdaftar di Bursa Efek Indonesia Pada Tahun 2015-2019) Nur Isra Laili; Riesna Apramilda
Realible Accounting Journal Vol. 2 No. 2 (2023): Realible Accounting Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.47 KB) | DOI: 10.36352/raj.v2i2.526

Abstract

Tujuan Penelitiaan ini untuk menganalisis pengaruh dari Ukuran perusahaan, Leverage, dan Profitabilitas terhadap Pengungkapan Corporate Social Responsibility. Studi ini dilatar belakangi dengan masih rendahnya perusahaan pertambangan yang melakukan aktivitas CSR dan pengungkapannya serta beragamnya hasil penelitian sebelumnya. Rendahnya aktivitas CSR disebabkan oleh kurangnya kesadaran perusahaan atas pentingnya aktivatas CSR dan pengungkapannya dalam laporan tahunan. Populasi dalam penelitian ini adalah perusahaan yang bergerak di industri pertambangan yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2015-2019 . Penelitian ini menggunakan data sekunder berupa laporan tahunan selama periode 2015-2019 yang diperoleh dari Bursa Efek Indonesia (BEI) Variabel penelitian ini adalah SIZE, DER, dan ROA. Metode penelitiaan yang digunakan dalam penelitiaan ini adalah metode sampling purposive, dan metode analisis data yang digunakan adalah SPSS 20. Berdasarkan hasil penelitian yang dilakukan pada 9 perusahaan pertambangan pada periode 2015 sampai dengan 2019 dapat disimpulkan berdasarkan perhitungan koefisien regresi secara parsial (uji t) bahwa variabel SIZE dan ROA berpengaruh secara positif dan signifikan terhadap pengungkapan coporate social responbility sedangkan Variabel DER tidak berpengaruh terhadap pengungkapan Corporate Social Responbility. Berdasarkan hasil uji secara bersama-sama menunjukkan terdapat pengaruh antara SIZE, DER, dan ROA secara bersama-sama terhadap Pengungkapan Corporate Social Responbility perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia. Besar pengaruh adalah sebesar 20,3%. Dan sisanya 79,7% dipengaruhi oleh faktor lain diluar penelitiaan atau diluar persamaan regresi Kata Kunci : SIZE,DER, ROA, dan CSRD
Analysis of The Influence of Marketing Attributes Proper Identification, Brand Competitiveness and Digital Communication on Effectiveness of Local Fashion Brand Promotion in Global Market Yuni Dharta, Firdaus; Sayed Achmady; Riesna Apramilda; Dana Aswadi; Rini Setiowati
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.371

Abstract

This study aims to implement a strategic communication plan for a target brand at the international level, projected in relation to direct competition. This research uses a methodological design based on a descriptive documentary review with a deductive approach that utilizes secondary sources and surveys for in-depth analysis. In the digital era, communication and marketing strategies must adapt to market dynamics and evolving consumer preferences. Digitalization is changing brands' interactions with consumers, emphasizing personalization, two-way engagement, and the use of technology such as artificial intelligence. The target market for men's products is now more diverse, including men and individuals exploring gender fluidity, requiring brand strategies to adapt to this diversity. Surveys indicate that comfort and quality are the primary factors in selecting men's underwear, with price and design as additional considerations. Social media has a significant influence on purchasing decisions, even though the ideal images used by brands often do not represent everyday consumers. Technology enables more effective advertising and data-driven personalization. An effective communications strategy requires clear goals, detailed guidelines, and ongoing monitoring. By leveraging digital technology and social media and adapting product and marketing strategies, brands can build more personal and relevant relationships, increasing consumer satisfaction and loyalty.
The Role of Customer Trust Toward Digital Sales and Website Visitor Satisfaction on Customer Loyalty of Zara Indonesia Sudirjo, Frans; Novita Sari, Efti; Yuliani; Hendra; Apramilda, Riesna
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.517

Abstract

This study examines the variables that affect e-trust and e-satisfaction and how they affect e-loyalty. This study employs a conclusive and descriptive research design, gathering data through survey-based methodologies. Researchers utilize a particular kind of survey called a questionnaire. Only one cross-sectional research design was used in this study. Non-probability sampling combined with a judgmental sampling strategy is the method employed for sampling. LISREL is used in this study to process data utilizing SEM methods. According to the research, e-satisfaction is significantly positively impacted by perceived delivery efficiency. It was discovered, nevertheless, that e-satisfaction was not considerably affected by website design. Aside from that, e-trust is not significantly impacted by website design. However, e-trust is significantly positively affected by online privacy and security perceptions. Furthermore, it was discovered that e-loyalty is significantly positively affected by e-satisfaction. Ultimately, it was found that e-trust significantly improves e-loyalty as well.
The Role of Job Authority and Employee Empowerment on Employee Commitment in the Public Service Sector Djunaedi, Djunaedi; Kusnadi, Iwan Henri; Apramilda, Riesna; Osman, Isnawati; Setyawati, Kiki; Handayani, Sri
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.749

Abstract

Team member commitment is at the core of organizational performance and durability, especially in the public sector. The study seeks to supplement existing knowledge by examining the effects of job authority and job empowerment on team member commitment and its impact on motivation, job satisfaction, and loyalty to the organization. This was obtained through a mixed-method approach, drawing together quantitative survey data with qualitative in-depth interviews with public workers. The findings indicate that the greater the level of authority, the more responsibility there is, and the more freedom there is for decision-making, the greater the commitment to the organization. Knowing how to do the work properly and having the proper skills and self-confidence were also essential for team member commitment. Employees at the lower organizational levels reported having feelings of encouragement and interest in the company, as well as integration into the strategic objectives of the company or enterprise. These results indicate the need for public service organisations to adopt a sustainable employee commitment culture focusing on authority and empowerment. Such issues need to be examined as time passes in future studies. The findings emphasize the importance of job authority and empowerment as determinants of team member engagement in the public sector compared to team member engagement in the private sector: assistive medical devices and many other organizations.
The Role of Marketing Campaigns Through Social Media and Perceived Usefulness on Purchase Intention of Electric Vehicle Hendra, Hendra; Fadhilah, Nurul; Yani, Indri; Violin, Vivid; Apramilda, Riesna; Kushariyadi, Kushariyadi
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.766

Abstract

This study investigates consumers' perceptions of the utility of electric vehicles and the effectiveness of social media marketing efforts on EV purchase intentions. Marketers and lawmakers must understand the drivers of electric vehicle adoption in light of increasing concerns about environmental sustainability and technological development. The research strategy adopted for the study is a quantitative approach based on a survey. A cross-section of social media users exposed to advertisements regarding electric vehicles were surveyed. The perceived utility of EVs includes environmental advantages, cost savings, and performance measured by the questionnaire, as well as the exposure to social media marketing activities and intention to purchase. Regression analysis is used as the analytical approach to finding how the variables relate. Therefore, a positive relationship exists between social media marketing efforts and perceived usefulness intending to purchase. In instances where consumers are subjected to persuasive social media advertisements describing the benefits of EVs, and when they view an EV as practical, they show a greater tendency to express an intention to buy. The practical implications of this study will help marketers devise social media ads that successfully promote electric vehicle adoption; it also adds to the literature on sustainable consumerism. This study's results will benefit politicians who want to encourage the switch toward electric mobility.  
Meningkatkan Kinerja Organisasi Melalui Service Excellence Dan Kepemimpinan Efektif: Hasil Seminar Pengabdian Masyarakat Hapsari, Ajeng Andriani; Arief, Ilham; Tawil, Muhamad Risal; Wati, Yenny; Apramilda, Riesna; Sari, Chitra Indah; Misbah, Sitti Rachmi; Ramli, Akhmad
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2226

Abstract

Kinerja organisasi merupakan aspek penting untuk dapat mempertahankan eksistensi dan unggul diantara para pesaing serta lingkungan bisnis yang bergerak dan berubah begitu cepat. Setiap organisasi berusaha semaksimal mungkin untuk meningkatkan kinerja dan membangun tim kerja yang handal agar dapat memberikan kontribusi yang optimal terhadap program kerja, pencapaian target dan pada akhirnya berdampak pada kinerja dan daya saing organisasi. Kegiatan seminar pengabdian kepada masyarakat diawali dengan komunikasi antar dosen, komunikasi membahas urgensi dan isu terkini yang dianggap perlu untuk dibahas dalam seminar. Kesimpulan dari sesi seminar dengan topik peran service excellence dan kepemimpinan efektif terhadap kinerja organisasi menyimpulkan bahwa service excellence terbukti mampu meningkatkan kinerja organisasi, dengan terwujudnya pelayanan prima maka akan tercipta loyalitas pelanggan, loyalitas tersebut akan menjaga kelangsungan usaha organisasi. Kepemimpinan efektif dapat meningkatkan kinerja organisasi, dalam suatu organisasi kepemimpinan terjadi pada setiap level dan departemen, dengan adanya efektivitas kepemimpinan maka proses kerja dan pencapaian target kerja akan terlaksana dengan baik sehingga akan berdampak pada pencapaian target organisasi.
ANALISIS PENGARUH WORKPLACE FLEXIBILITY, CONTINUOUS DEVELOPMENT PROGRAM DAN JOB AUTONOMY TERHADAP KINERJA KARYAWAN PERUSAHAAN RINTISAN Firstianty Wahyuhening Fibriany; Muhammad Zakaria; Flora Grace Putrianti; Riesna Apramilda; Basuki Wisnu; Susatyo Adhi Pramono
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1426

Abstract

This study aims to analyze the effect of workplace flexibility, continuous development programs, and job autonomy on employee performance in startups. Improving employee productivity is a key component of the digital sector and growing startups. Therefore, workplace flexibility, continuous development programs, and job autonomy are essential. A quantitative approach was used in this study by surveying 200 startup employees. Multiple linear regression analysis was conducted on the collected data to determine the nature of the relationship between the independent and dependent variables. The results show that workplace flexibility contributes to improving employee performance by creating a better work-life balance. Continuous development programs play a role in improving employee skills and competencies, which contribute to more optimal performance. In addition, job autonomy allows employees to have more control over their work, which has a positive impact on work productivity and efficiency. These findings indicate that to improve employee performance, start-ups need to implement more flexible policies in work scheduling, provide continuous training programs, and provide greater autonomy to employees in carrying out their duties.
ANALISIS PENGARUH KUALITAS LAYANAN, STRATEGI KEY OPINION LEADER DAN PROMOSI DIGITAL TERHADAP REPURCHASE INTENTION Riesna Apramilda; Menhard Menhard; Rio Haribowo; Sukma Irdiana; Feby Arma Putra; Eko Nur Hermansyah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1456

Abstract

This study aims to analyze the effect of service quality, key opinion leader strategy, and digital promotion on consumer repurchase intention in the context of digital business. In the era of digital transformation, companies increasingly rely on technology-based marketing strategies and social media to retain customers and increase repeat purchases. Two hundred people who have shopped online are surveyed for this quantitative study. Multiple linear regression techniques were employed for the data analysis. Concurrently, the data demonstrated that digital promotion, Key Opinion Leader approach, and service quality all significantly impact repurchase intention. One of the most important factors in determining whether or not a customer will buy from a company again is the key opinion leader approach. The results demonstrate the significant impact that public figures' trust and influence can have on consumers' perceptions and decisions. By emphasizing the importance of service quality and collaborating with relevant key opinion leaders, this study offers practical implications for online business actors looking to build efficient marketing strategies.
Peran Kompetensi Sdm, Adopsi Teknologi dan Kolaborasi Dalam Organisasi : Upaya Penguatan UMKM Indonesia: Penelitian Harahap, Muhammad Ade Kurnia; Apramilda, Riesna; Wahyuningratna, Ratu Nadya; Husaini, Husaini; Ariyanti, Rini; Hendratni, Tyahya Whisnu
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1382

Abstract

Transformasi UMKM menuju entitas yang lebih modern, inovatif, dan kompetitif tidak bisa ditunda lagi. Penguatan ini harus dilakukan secara menyeluruh dan sistematis, meliputi pengembangan kompetensi sumber daya manusia, pemanfaatan teknologi digital, serta peningkatan jaringan kerja sama dan kolaborasi antar pelaku usaha. Menyadari pentingnya penguatan UMKM bagi pertumbuhan ekonomi nasional dan juga tentunya bagi penyerapan tenaga kerja, yang kemudian dapat berdampak positif pada ketahanan nasional dan penciptaan lapangan pekerjaan, sehingga diadakan seminar nasional pengabdian kepada masyarakat yang akan secara komprehensif membahas upaya meningkatkan kinerja UMKM melalui kompetensi sumber daya manusia, adopsi teknologi dan kolaborasi. Kesimpulan dari kegiatan pengabdian ini adalah bahwa penguatan UMKM dinilai sangat perlu, karena UMKM merupakan tulang punggung perekonomian nasional. UMKM juga berkontribusi bagi pertumbuhan ekonomi nasional dan menyediakan lapangan kerja bagi masyarakat Indonesia, oleh karenanya upaya untuk memperkuat kompetensi sumber daya manusia, seperti pelatihan dan sertifikasi, serta literasi teknologi dan dukungan modal dari pemerintah dalam proses adopsi dan implementasi teknologi guna meningkatkan produktvitas UMKM adalah sangat diperlukan.
Co-Authors Ajeng Andriani Hapsari, Ajeng Andriani Andayani, Mury Andriya Risdwiyanto Arief, Ilham Ariyanti, Rini Astri, Fitriyah Astuti, Enny Diah Baru Harahap Basuki Wisnu Cakranegara, Pandu Adi Dana Aswadi Dedy Suryadi Djunaedi Djunaedi Eko Nur Hermansyah Feby Arma Putra Firdaus Yuni Dharta Firman Aziz Firstianty Wahyuhening Fibriany Flora Grace Putrianti Frans Sudirjo Hamdany, Mohammad Azharie Hamzah, Ramadhani Handayani, Sri Hendra Hendra Heppi Syofya, Heppi Hery Purnomo Husaini Husaini Indri Yani, Indri Irdiana, Sukma Judijanto, Loso Karyono Karyono Koerniawati, Dwi Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri Mahrani, Sri Wiyati Marsas, Endy Gunanto Menhard, Menhard Misbah, Sitti Rachmi Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Zakaria Muliyani, Nani Mustafa, Fahrina Nadi, Muhammad Abi Berkah Niken Widyastuti Nur Isra Laili Nurbakti, Rezky Nurdiani, Tanti Widia Nurlia Nurul Fadhilah Nurwijayanti Osman, Isnawati PA Andiena Nindya Putri Priambodo, Caka Gatot raharjo, itot bian Rais, Rinovian Ramli, Akhmad Ratih Kusumastuti Rini Setiowati Rio Haribowo Riyanti, Apriani Saeful Amin, Saeful Santosa, Muhammad Hery Sari, Chitra Indah Sari, Efti Novita Sayed Achmady Senoaji, Fauzie Setyawan, Antonius Ary Setyawati, Kiki Sidjabat, Sonya Slamet Maryoso Soegeng Wahyoedi Sri Purwati, Sri Susatyo Adhi Pramono, Susatyo Adhi Tri Susilowati Tyahya Whisnu Hendratni Usulu, Elvira M. Violin, Vivid Wahyuningratna, Ratu Nadya Wati, Yenny Wulan, Dewi Putri Anjar Yanto RUkmana, Arief YULIANI