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All Journal Almana : Jurnal Manajemen dan Bisnis
Andrio Avelino Sinurat
Universitas Labuhanbatu, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Product Price, Outlet Location, and Discounts on the Interest to Rebuy Andrio Avelino Sinurat; Elida Florentina Sinaga Simanjorang; Yuniman Zebua
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i1.2314

Abstract

Product prices, outlet locations, and discounts are several important factors in influencing consumer repurchase intentions. Reasonable and affordable prices can encourage consumers to buy products again. Strategic and easily accessible sales locations can also increase consumer interest in repurchasing a product. The discount at a lower price will broaden consumer interest to make repeat purchases. This study aims to describe and test how much influence partially and simultaneously the price, outlet location, and discount variables have on repurchasing interest for popcorn snacks in the city of Rantauprapat. This type of research is quantitative descriptive research with 100 respondents. The results of the research show that partially the price, outlet location, and environment variables have a positive and significant effect on the intention to repurchase popcorn snacks. The location of popcorn sales outlets that are easy to reach and easy to find is the most dominant reason for a consumer to make a repeat purchase, then the price is competitive according to taste and followed by a discount for purchasing a certain amount. Simultaneously it also shows that price, location, and discount have a positive and significant effect on the intention to repurchase popcorn in the city of Rantauprapat.
Co-Authors Elida Florentina Sinaga Simanjorang Yuniman Zebua