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This Author published in this journals
All Journal Journal of Business Innovation and Research
Daryoko Daryoko
Management, UPN Veteran Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Company Reputation, Service Quality, and Perceived Ease of User Loyalty on Mobile Banking Applications of Bank BPD DIY Mediated by User Satisfaction Daryoko Daryoko; Haddy Suprapto; Titik Kusmantini
Journal of Business Innovation and Research Vol 1, No 2 (2022): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v1i2.8038

Abstract

This study was made to examine the effect of the influence of corporate reputation, service quality and perceived convenience on the loyalty of users of the Bank BPD DIY Mobile Banking application mediated by user satisfaction. This study is quantitative, based on using the Non-Probability Sampling method, namely by taking the opportunity, the considerations in taking the selected sample in this study are: using the BPD DIY mobile banking application for at least 3 months, aged at least 17 years, and has an ID card domiciled in Yogyakarta. The sample size that will be taken in this study is 100 respondents. The data taken is then processed using SmartPLS 3.2.9 software. And this study will clearly affect the loyalty of users of the BPD DIY mobile banking application.
Co-Authors Haddy Suprapto Titik Kusmantini