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PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN KERAJINAN TANGAN MACRAME DAN OPTIMALISASI PEMANFAATAN TEKNOLOGI INFORMASI UNTUK PEMASARAN PRODUK Poppy Dian Indira Kusuma; Afiq Chamim Mubaroq; Ninda Dwi Safitri; Suci Indah Pratiwi; Syifa’ Ibnatu Sulaiman; Rr Puteri Aida Laily Inas
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.924

Abstract

Poverty has been a problem for almost all countries. Efforts to reduce poverty can be done by increasing community capacity and productivity and creating new jobs. Family Welfare Empowerment (PKK) is a forum for society to increase its capacity and productivity. The main problem faced by the people of Karangnanas Village, Banyumas Regency is the lack of optimal empowerment of their resources, especially human resources. This Community Service Activity (PKM) aims to empower the community through macrame handicraft and social media optimization training for product marketing. These trainings are expected to increase the knowledge and skills of the community, as well as foster the entrepreneurial spirit of the people of Karangnanas Village. Optimizing marketing via social media is an important strategy in business. With advances in information technology, product sales will become more efficient and can reach a wider market. This PKM activities are carried out through 3 stages: preparation, training and practice, as well as evaluation. These PKM activities are expected to be sustainable and encourage people to become entrepreneurs which in turn will improve the welfare of the people of Karangnanas Village
EXPLORING THE PARADOX OF MSME GROWTH DURING RAMADHAN Afiq Chamim Mubaroq; Ascaryan Rafinda; Christina Tri Setyorini; Ihsan Nasihin; Emir Surya Rahmajati; Osama Alhendi
EL DINAR: Jurnal Keuangan dan Perbankan Syariah Vol 13, No 1 (2025): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ed.v13i1.29185

Abstract

This study aims to examine the dual impact of Ramadan on MSMEs in Indonesia, where increased consumer demand coincides with supply chain disruptions, rising costs, and logistical challenges. The research employs a qualitative descriptive approach with text mining techniques to collect data from various trusted online media sources. The findings indicate that while Ramadan creates significant economic opportunities for MSMEs, challenges remain in meeting market demand. This study highlights the paradoxical nature of this period, underscoring the need for strategic interventions from stakeholders to help MSMEs navigate the complexities of Ramadan. The implications also extend to policymakers, who must consider tailored support to maximize benefits while mitigating the challenges faced by MSMEs during this critical period.