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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Abdimas Bina Bangsa
Arivia Ananda
Universitas 17 Agustus 1945 Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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SOSIALISASI PENTINGNYA PENGELOLAAN KEUANGAN KELUARGA DAN PEMBUATAN ANGGARAN YANG IDEAL DI RW 08 SUNTER AGUNG JAKARTA UTARA Arivia Ananda; Koerniawan Hidajat
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.944

Abstract

Managing family finances is an important aspect in achieving prosperity and financial stability in a household. The socialization activity carried out at RW 08 Sunter Agung, North Jakarta aims to increase understanding and skills in financial management and creating an ideal budget. The method of implementing this activity includes presenting material and interactive training to housewives who are PKK members, with a focus on active participation in the learning process. Evaluation of this activity showed that around 80% of participants were able to answer the quizzes, indicating the effectiveness of the delivery of the material. Discussions and interactions between participants and presenters also occur actively, creating a dynamic learning environment. The material presented includes the importance of managing family finances, financial planning, budgeting, as well as practical steps in planning and managing household finances. It is hoped that this activity can make a positive contribution in increasing financial literacy and community welfare at the local level, as well as encouraging the implementation of effective financial management practices in everyday life
The Effect Of Live Streaming Selling And Product Quality On Women's Fashion Repurchase Interest At Shopee Arivia Ananda; Koerniawan Hidajat
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6683

Abstract

Online selling is nothing new in today's marketing system. Many people have been shopping online since they became familiar with the internet, so after the pandemic ended, people are already too comfortable with shopping online. In buying and selling products, the most common transaction is social networks such as Shopee because this application makes it easy for sellers to have a web page that can be connected to share information and communicate between sellers and buyers. Live Streaming has become a new trend in online shopping and the high competition for product quality is something that must be considered by sellers. The purpose of this study is to determine and explain the effect of live streaming selling and product quality on repurchase interest in women's fashion at Shopee. This research uses quantitative methods. Collecting questionnaire data with a Likert scale and using SmartPLS (Partiqal Least Squares) software to analyse the data. The results showed that live streaming sales affect repurchase intention and product quality does not affect repurchase intention in fashion products at Shopee.
Co-Authors Hidajat, Koerniawan