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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Abdimas Bina Bangsa
Susanti Ningsih
Universitas 17 Agustus 1945 Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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SOSIALISASI PENGISIAN INVOICE (TAGIHAN BARANG) BAGI IBU-IBU UMKM DI KAWASAN RW.08 SUNTER AGUNG JAKARTA UTARA Susanti Ningsih; Koerniawan Hidajat
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.947

Abstract

The aim of this research is to provide structured socialization about filling out invoices to MSME women in the RW 08 Sunter Agung area, North Jakarta. This socialization aims to increase participants' understanding and practical skills in preparing invoices correctly and efficiently in their business activities. Through a structured approach and supported by relevant material, it is hoped that participants can gain better knowledge about the concept of invoices, the information that must be included in an invoice, and how to practically prepare invoices in accordance with applicable statutory requirements. By providing quality outreach, it is hoped that MSME mothers can optimize their financial management, strengthen relationships with customers, and increase the operational efficiency of their business. This socialization also aims to help participants avoid potential errors in filling out invoices which could have a negative impact on the company's cash flow and relationships with customers. In addition, by increasing understanding and practical skills in filling out invoices, it is hoped that MSME women can face business challenges more confidently and effectively, and obtain long-term benefits in improving their overall business performance
The Effect Of Content Creators And Customer Reviews On Consumer Purchase Interest In Tiktok Social Media Susanti Ningsih; Koerniawan Hidajat
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6685

Abstract

The currently growing TikTok social media presents an opportunity for entrepreneurs to promote products and services to consumers through digital marketing. The thing that sellers do to increase sales is to consistently create interesting and viral content. Creativity in content creation is needed whose impact will be very influential in attracting buyer interest and changing consumer perceptions. This study aims to determine and explain the effect of content creators and customer reviews on consumer buying interest in TikTok social media. Quantitative research method. Questionnaire data collection with a Likert scale. Data analysis with SmartPLS. The results show that content creators have an effect on buying interest and customer reviews have no effect on buying interest.
Co-Authors Hidajat, Koerniawan