Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Abdimas Bina Bangsa
Achmad Fauzi
Universitas 17 Agustus 1945 Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
SOSIALISASI STRATEGI PEMASARAN DALAM MENGEMBANGKAN PRODUK KEWIRAUSAHAAN DENGAN IMPLEMENTASI WORD OF MOUTH DI RW 08 SUNTER AGUNG Achmad Fauzi; Koerniawan Hidajat
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.948

Abstract

Word of Mouth (WoM) marketing has become a significant strategy for Micro, Small and Medium Enterprises (MSMEs) in increasing brand awareness, building trust and driving sales. In the context of MSMEs in the RW 08 Sunter Agung area, socialization is an effective method for implementing WoM marketing. This research aims to evaluate the impact of socialization on the understanding and implementation of WoM marketing strategies by MSME mothers in the region. Through a participatory and interactive approach, empathy, and exchange of ideas, socialization was held to provide an in-depth understanding of the concept, implementation, and evaluation of WoM marketing. The research results showed that the outreach activities were successful in increasing MSME mothers' understanding of WoM marketing strategies, with 70% of participants stating they were ready to implement these strategies in their businesses. The enthusiasm and active involvement of MSME mothers in socialization also contributed to the success of the program. Thus, participation in outreach activities is an important key in ensuring a good understanding and effective implementation of WoM marketing strategies. This research provides valuable insight into the importance of socialization in the context of WoM marketing for MSMEs, with practical implications for local business development
The Effect Of Incentives On Employee Job Satisfaction At PT Anugerah Firdaus Mandiri : Financial Incentives And Non-Financial Incentives Achmad Fauzi; Koerniawan Hidajat
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6681

Abstract

In the era of globalization and intense business competition, companies must improve their performance and productivity by ensuring high employee job satisfaction. This study aims to examine the influence of financial and non-financial incentives on employee job satisfaction at PT Anugerah Firdaus Mandiri. This research uses the questionnaire distribution method with all 45 employees of PT Anugerah Firdaus Mandiri as the sample. Data were collected through Likert scale-based questionnaires and analyzed using multiple linear regression with SPSS 22 software. The study shows that financial and non-financial incentives have a significant impact on employee job satisfaction at PT Anugerah Firdaus Mandiri. The adjusted R-squared coefficient of 0,464 indicates that the regression model explains 46,4% of the variation in employee job satisfaction. These results highlight the importance of incentives in enhancing job satisfaction, suggesting that management should focus on incentive policies to improve employee effectiveness and productivity.
Co-Authors Hidajat, Koerniawan