Aminah Hasyim
Universitas Muhammadiyah Surakarta

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Analysis Of Ib Working Capital Product Marketing Strategies (Case Study: Bank Jateng Syariah) Aminudin Ma'ruf; Tri Nur Alfifa; Aminah Hasyim
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i4.17838

Abstract

This study aims to determine the marketing strategy of iB Working Capital products at Bank Jateng Syariah to find out the target market of iB Working Capital products and to determine the level of customer interest. This type of research is field research conducted using qualitative research. The study obtains data using observation, interview, and documentation methods. This research was conducted at Bank Jateng Syariah, Kartasura District, Sukoharjo Regency. The data sources used are primary data and secondary data. The data analysis technique used is a qualitative descriptive type using a deductive mindset, namely by comparing theory with catalytic events from the field. The result of this study is that the marketing strategy applied to the Working Capital iB product at Bank Jateng Syariah is a marketing mix consisting of products, places, promotions, people, and processes (5P) this shows a significant positive influence in increasing customer interest or the general public. Improving marketing strategies for the better provides socialization around rural areas where the dominant community may not yet understand Islamic banking and its products. This research is expected to put forward research implications that may be beneficial for the bank and society. Optimizing the role of Islamic financial institutions in the implementation of working capital iB.
A REVIEW OF ZAKAT INSTITUTION FINANCIAL PERFORMANCE: A DECADE STUDY FROM INDONESIA Aminudin Ma'ruf; Aminah Hasyim; Anggrey Nurelsa Yandhi; Tilla Ira Sellani; Muhammad Iqbal Fatoni
JURNAL PROFIT Vol 8, No 1 (2024): Economic and Banking
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v8i1.5815

Abstract

This study aims to measure the performance of zakat institutions by using activity ratios, efficiency ratios, zakat workers' fund ratios, liquidity ratios, and growth ratios from 2012 to 2021.  This paper is qualitative research with financial ratios analysis.  The sample of the study was taken from the independent auditor's report and annual reports of BAZNAS from 2012 to 2021.  Financial statements are measured and reviewed using ratios to describe in-depth financial performance. The findings of this study provide the results of the calculation of the five ratios, showing good performance, efficiency and increasing quite significantly. Although some sub-ratios have yielded poor results, BAZNAS' performance has explained its business process activities are on track.  The results of this study are expected to contribute to increasing the realization of zakat funds driving Indonesia's economic growth. This study humbly suggests BAZNAS for the need to improve the performance of human resources to be more optimal in collecting activities and controlling operational activities.