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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Ulfa Afrianti
Universitas Trunojoyo Madura
Economics, Econometrics & Finance Social Sciences

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Digitalisasi Marketing Melalui Instagram dan Facebook Ads dalam Meningkatkan Skala Usaha UMKM: Systematic Literature Review Ulfa Afrianti; Mochammad Isa Anshori; Nurita Andriani
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21058

Abstract

The main problem in increasing the scale of MSME businesses is the digital platform that should be used in marketing programs. The purpose of this study is to answer the question of how the role of social media Instagram and Facebook Ads in increasing the scale of MSME businesses. This research applies the Systematic Literature Review method. The findings show that social media Instagram and Facebook Ads have contributed to the increase in business scale. Instagram and Facebook social media have played a role in increasing business scale and influencing consumer engagement and behavior, and generating data that supports marketing strategies.
Cross-Cultural Management: A Systematic Literature Review (SLR) Pasihul Lisan; Ulfa Afrianti; Susi Wulandari; Mochammad Isa Anshori; Helmi Buyung Aulia Safrizal
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.742

Abstract

Cross-cultural management is the understanding of cultural phenomena, customs and habits that are different from or contrary to the national culture and accepting the national and accepting and adapting with an inclusive attitude. In addition, the organisational climate is invisible and invisible and untouchable. The purpose of this study is to analyse cross-cultural management in various countries. The method used in this research is the Systematic Review method using VosViewer. Data sources obtained from Google Scholar for the period 2021-2023. The results obtained from 50 journals were then subjected to data reduction with inclusion and exclusion criteria obtained 29 and 10 journals to be reviewed. The results of this study call Cross-cultural management is the process of identifying and integrating cultures Company managers can help employees practice through more professional learning.
Co-Authors Nurita Andriani Pasihul Lisan Safrizal, Helmi Buyung Aulia Susi Wulandari