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All Journal Mimbar Administrasi Jurnal Ekonomi, Manajemen, Akuntansi
Thasya Virdinia
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Analisis Pemasaran AJB Bumiputera 1912 Kantor Wilayah Medan Thasya Virdinia; Maryam Batubara
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1494

Abstract

This research aims to analyze the marketing strategy of AJB Bumiputera 1912 at the Medan Regional Office by considering various aspects such as market segmentation, promotional strategies, product distribution, premium policies and customer response. The research methods used include literature observation, analysis of internal company data, and interviews with relevant stakeholders. The research results show that the company has succeeded in identifying responsive market segments, implementing various promotional strategies, and building an extensive distribution network. However, there is room for improvement in each aspect of marketing. This analysis provides a strong basis for developing more effective marketing strategies in the future, with the hope of improving company performance and maintaining competitiveness in an increasingly competitive insurance market. The conclusions of this research provide comprehensive insight into the challenges and opportunities faced by AJB Bumiputera 1912 in the Medan Regional Office in optimizing their marketing strategy to achieve sustainable business goals.
Analisis Minat Terhadap Generasi Z Dalam Pembelian Produk Asuransi Syariah Jumriani Siregar; Siska Permata Sari Harahap; Thasya Virdinia; Nurhayati Harahap
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6170

Abstract

This article aims to analyze the interest of Generation Z in purchasing Sharia-compliant insurance products. The objectives of this research are to understand the factors influencing Generation Z's interest in buying Sharia-compliant insurance products and to evaluate their preferences and motivations regarding these products. The research method involves surveys and data analysis of a sample of Generation Z individuals involved in the purchase of Sharia-compliant insurance. The results reveal that factors such as Islamic values, trust in the Sharia financial system, and the need for protection are primary drivers of Generation Z's interest in choosing Sharia-compliant insurance products. The conclusions drawn from this analysis provide crucial insights for the insurance industry to adapt marketing strategies that align with the preferences and needs of the younger generation in the context of Sharia-compliant financial products.
Co-Authors Jumriani Siregar Maryam Batubara Nurhayati Harahap Siska Permata Sari Harahap