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All Journal Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
DWI HANUARSYAH
Universitas Dehasen Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Brand Image, Product Quality, and Price on Purchase Interest in Scarlett Products in Bengkulu City Dwi Hanuarsyah; Sri Handayani; Andriyani Prawitasar
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1508

Abstract

The purpose of this research is to determine the influence of Brand Image, Product Quality and Price on Interest in Purchasing Scarlett Products in Bengkulu City. This type of research is a quantitative and casual type of research. The data collection method in this research uses observation and questionnaire techniques, with a sample of 105 respondents. The research results show that multiple linear regression Y = 22.739 + 0.146 (X1) + 0.270 (X2) + 0.153 (X3) + 4.056. Where the coefficient is positive, meaning that there is a positive or unidirectional relationship between the brand image variable (X1) and product quality (X2) with a value of zero, then buying interest has increased by 0.153. The coefficient is positive, meaning that there is a positive or unidirectional relationship between price (X3) and interest in buying Scarlett products in Bengkulu City. The results of the brand image test (X1) show tcount 2.418 > ttable 1.983 and significance 0.007 ttable 1.983 and 1 significance 0.000 ttable 1.983 and significance 0.005 2.46, so it is concluded that the hypothesis is accepted, meaning that there is a simultaneous influence between brand image (X1), product quality (X2) and price (X3) on interest in buying Scarlett products in Bengkulu City (Y ). This can be seen at the significance level of 0.000 <0.05.
Membangun Ketahanan Pangan Terhadap Budidaya Ayam Kampung Golden Tito Irwanto; M.Irpan Aprizal; DWI HANUARSYAH; RIKEI RAFSANJANI; HERRY NOVRIANDA
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 2 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v5i2.118

Abstract

Local chickens have great potential to be developed into superior seeds in an effort to support food security and improve the welfare of farmers, in Indonesia there are reportedly 32 local chicken species. Local chickens are more resistant to diseases, especially avian influenza (AI) or bird flu, than purebred chickens because they have a higher percentage of antiviral genes (Mx +), so it is done by utilizing available resources. including through the utilization of yard land by cultivating Golden type native chickens in RT.03, RW.03 Betungan Village, Selebar Subdistrict, Jalan A.Khalik. The method of implementing our community service which is used for the cultivation of golden type native chickens in maintaining food security is patterned after counseling and mentoring, Thus in applying the community service program, we carry out golden native chicken cultivation activities, The purpose of this activity is to provide insight, knowledge and skills in the use of more modern technology in the form of utilizing land to be used as a rearing cage, for breeding, raising chickens, and selling chickens of all ages. In addition to fulfilling animal protein needs for the household scale, it can also increase residents' income by selling. The sale can be through various social media such as WhatApp Group, Facebook, Instagram, and Tiktok so that it is hoped that it will revive the economy of RT.03, RW.03 Jalan A.Khalik, Betungan Village, Selebar District and it is hoped that residents around RT3 can follow the golden chicken cultivation.
Membangun Ketahanan Pangan Terhadap Budidaya Ayam Kampung Golden Tito Irwanto; M Irpan Aprizal; Dwi Hanuarsyah; rikeirafsanjani halimah
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.92

Abstract

Local chickens have great potential to be developed into superior seeds in an effort to support food security and improve the welfare of farmers, in Indonesia there are reportedly 32 local chicken species. Local chickens are more resistant to diseases, especially avian influenza (AI) or bird flu, than purebred chickens because they have a higher percentage of antiviral genes (Mx +), so it is done by utilizing available resources. including through the utilization of yard land by cultivating Golden type native chickens in RT.03, RW.03 Betungan Village, Selebar Subdistrict, Jalan A.Khalik. The method of implementing our community service which is used for the cultivation of golden type native chickens in maintaining food security is patterned after counseling and mentoring, Thus in applying the community service program, we carry out golden native chicken cultivation activities, The purpose of this activity is to provide insight, knowledge and skills in the use of more modern technology in the form of utilizing land to be used as a rearing cage, for breeding, raising chickens, and selling chickens of all ages. In addition to fulfilling animal protein needs for the household scale, it can also increase residents' income by selling. The sale can be through various social media such as WhatApp Group, Facebook, Instagram, and Tiktok so that it is hoped that it will revive the economy of RT.03, RW.03 Jalan A.Khalik, Betungan Village, Selebar District and it is hoped that residents around RT3 can follow the golden chicken cultivation
Co-Authors Andriyani Prawitasar Herry Novrianda M Irpan Aprizal M.Irpan Aprizal RIKEI RAFSANJANI rikeirafsanjani halimah Sri Handayani Tito Irwanto